Presentation 2

NESTLE

MEANING OF NESTLE 

Henri Nestlé endowed his company with the symbol derived from his name. His family coat of arms, the nest with a mother bird protecting her young, became the Company's logo and a symbol of the Company's care and attitude to life-long nutrition. The Nestlé nest represents the nourishment, security and sense of family that are so essential to life.

Company profile 

Today, Nestle is the world leading Food Company. Nestle headquarters is in Switzerland. Its international R&D network supports the products made in more than 500 factories in 86 countries. The Nestle factories are operating in the region of:

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Africa America Asia Europe Oceania

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MISSION STATEMENT 

“Nestle is dedicated to providing the best foods to people throughout their day, throughout their lives, throughout the world. With our unique experience of anticipating consumers' needs and Creating solutions, Nestle contributes to your well-being and enhances your quality of life.”

HOW NESTLE DEFINE MARKETING 

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Building customer relationship based on customer value and satisfaction is at the very heart of modern marketing Nestle defines marketing as “A social and managerial process where by individual & groups obtains good food and good life through creating and exchanging products and values.”

MARKETING PHILOSPHY NESTLE ADOPTED 

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Nestle vision is to be the leading food & beverage company in the world providing customers with healthy food at affordable prices. Their logo is Good Food for GOOD LIFE there all products are for society welfare. So according to their logo and mission statement it is very fair to say that they are following the Societal Marketing Concept

PRODUCT MIX OF NESTLE 

Nestle is a well-known company all over the world and Pakistan. The company basically deals in food products as their logo says “Good Food, Good Life.”

Their major products lines are 

Milk Products :Nestle Milkpak UHT Milk,Milkpak Butter,

Milkpak UHT Cream,Milkpak Desi Ghee,Nestle Everyday,Nestle Nido

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Chocolate Drinks Coffee Fruit Drinks Dietetic & Infant Products Nestle Wheat Neslac

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Culinary Products Confectionery Water Nestle Pure Life

MARKET SEGMENTATION 

Geographic segmentation The Company segments its market geographically on divisional basis. They divide each division in different zones and every distributor is restricted to sale its products only in his own zone. E.g. Lahore is divided into five zones like East, West, South, North, and South west.

DEMOGRAPHICAL FACTOR 

If we look nestle demographic segmentation than we will find that our product is for every one. People from any area, any culture, any age, any sex, any belief and any income are easily use it. It is not any luxury item which is used by a specific people.

SWOT ANALYSIS OF NESTLE PURE LIFE 

STRENGTHS The only brand in the area maintaining its quality and taste and having the same impact on its customer Economical Pure Drinking Water in market (Free of chemicals) Strong Brand Name

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WEAKNESS Communication is weak Lack of Awareness

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OPPORTUNTIES Concentrating on these areas can increase sales Increase in product line. THREATS Segments are being shared by competitors Uncertain conditions will effect the sales (diseases of animals) Under cutting by competitors.

SUGGESTION FOR NESTLE The company should make huge expenses on advertisement in rural areas of Pakistan to create awareness in the mind of local area's people.  The company should held seminars and meeting for the promotion of Nestle Pure Life. 