Marketing S# Code Course Titles 1 MKT601 Marketing Research 2 MKT602 Consumer Behavior 3 MKT603 Industrial (B2B) Marketing 4 MKT604 Services Marketing 5 MKT605 Marketing Communciation Strategy 6 MKT606 Sales & Distribution Mgmt 7 MKT607 International Marketing 8 MKT608 Strategic Marketing Mgmt 9 MKT612 Customer Relationship Mgmt 10 MKT613 Brand Management Compulsory- Good marks in MM-I &II Note: Annexure-I
Pre-requisites Good Marks in BRM + QM Good Marks in BRM Preferably Engineering Background and good in operations Good at Operations + Soft skills(People Mgmt) Good marks in BRM Good in Soft Skills (People Mgmt)+Operations Good in Economics -------------------------------
Human Resource Management S# Code 1 HRM601 2 HRM602 3 HRM607 4 HRM619 5 HRM620 6 HRM621 7 HRM622 8 HRM623
Course Titles Human Resource Planning Strategic Human Resource Mgmt Managing Knowledge worker Industrial relation OD-Diagnosis & Interventions Performance Mgmt & Reward Systems Training & Development Leadership skills & Change Mgmt
Pre-requisites
Good Marks in HRM & OB and Excellent in Soft skills
Information Technology S# Code 1 IT659 2 IT660 3 IT661
Course Titles Data Warehousing Data Mining Business Intelligence usins SAS
Pre-requisites Knowledge of RDBMS Concepts required -----------
Operations S# Code 1 OPR607 2 OPR608 3 OPR611
Course Titles Business Modelling & Simulation Supply Chain Management Lean Manufacturing Mangement
Pre-requisites Good marks in QM+OM+BRM Preferably Engineering Background +3/4 yrs experience Preferably Engineering Background + Exp. In Mfg
Finance S# Code 1 FIN615 2 FIN617 3 FIN619 4 FIN622 5 FIN623 6 FIN624 7 FIN630 8 FIN632 9 BKG621 10 BKG622 11 BKG603 12 13 INT 603 14 INT 613 15
Course Titles International Finance & Trade Mergers & Acquisitions Security Analysis Strategic Financial Mgmt Management of Financial Institution Financial Risk Management Portfolio Mgmt & Mutual Funds Project Appraisal Banking Services Operations Retail Banking Risk Management in Banks Corporate and International Banking Global Capital Markets Wealth Management Commodity Market and Risk Mgmt
Pre-requisites Good Marks in FM-I & II +QM+CGPA>7 Good Marks in FM-I & II Good Marks in FM-I&II+Economics+QM+CGPA>7 Good Marks in FM-I & II+QM Good Marks in FM-I & II should have opted IFT in Sem-III+CGPA>7 Should have opted SA in Sem-III+CGPA>7 Good Marks in FM-I&II+Economics+QM+FA ----------Should have opted BSO in Sem-III Should have opted BSO in Sem-III Should have opted BSO in Sem-III Knowledge of International finance & Foreign Exchange Knowledge of Capital Market -----------
Class 2008
Annexure-I
Students who wish to make career in following areas have to compulsorily take these subjects in Sem-III &Sem-IV. S#
Marketing Areas
Semester-III
Semeser-IV
1 Brand Mgmt+ Advertising Agency
Consumer Behavior Product Mgmt Marketing Research
Marketing Communication Strategy Strategic Marketig Mgmt
2 Goods Selling
Sales & Distribution Mgmt Retail Mgmt Services Marketing Product Mgmt Industrial Marketing
Marketing Communication Strategy
3 Services Selling
Sales & Distribution Mgmt Services Marketing Product Mgmt
Marketing Communication Strategy
4 Retail
Retail Mgmt Services Marketing Consumer Behavior
Retail Operations Retail Merchandising
5 International
Marketing Research Consumer Behavior International Business Environment
International Marketing International logistics & Documentation Global Capital Market
em-III &Sem-IV.