Prepare To Prosper

prepare to

Why should I be interested in Cynosure?

Why should I be interested in the aesthetic laser market? Where will my clients come from?

www.cynosure.com

Projected U.S. Aesthetic Laser Market Value 2

$896.4 Million

$410.3 Million

2005

2006

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2008

A Renewed Focus On Profitability

A Booming Market

Like all professionals, you’re always seeking to increase revenue and optimize profits. Yet as a physician or aesthetic business professional, you have to contend with uniquely complex factors that increasingly impede your efforts—such as receiving lower insurance reimbursements while paying higher malpractice premiums and facing growing competition.

The media and popular culture at large have familiarized people worldwide with the amazing results of aesthetic procedures—creating a market in which consumers are spending $12.4 billion annually. More important, 80% of the 9.3 million procedures

That’s why you and Cynosure make a perfect fit. With our comprehensive family of unmatched products, technology and support services, we’ve been helping professionals like you capitalize on the unique and growing opportunities in the aesthetic laser market since 1991.

performed annually are nonsurgical in nature, representing a subcategory that is likewise experiencing phenomenal growth.1

2009

2010

To keep pace with this exploding consumer demand, physicians and aesthetic business owners are expected to make laser purchases at an ever-increasing rate through 2010.2 In addition, while aesthetic treatments attract adults of all ages, most clients belong to a generation with the highest disposable income levels in history.3

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Presented in U.S. Dollars

How can Cynosure benefit me and my clients?

What is the market potential of each application? What kind of financial returns are possible?

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Shedding Light On Aesthetic Laser Applications U.S. market data for specific laser applications—which are used to safely and effectively treat a wide variety of skin indications and undesirable features of the face and body— clearly reflects a dramatic increase in consumer demand: Hair Removal The number of hair removal procedures is expected to grow 18% annually through 2010, representing a total of over 6 million procedures. This application represents the nation’s second most popular nonsurgical aesthetic procedure.2,1

Anti-Aging Skin rejuvenation procedures are projected to grow 25% annually through 2010, for a total of more than 4.4 million procedures.2

Vascular Treatment With an annual growth rate of 25%, it’s anticipated that nearly one million vascular treatment procedures will be performed in 2010. Pigmented lesion treatment procedures will grow 20% annually through 2010, representing another one million procedures.2

Cellulite Reduction Cellulite affects a third of all Americans—representing more than 100 million people. Laser cellulite reduction procedures will grow 9% through 2010, totaling over 500,000 procedures.2

LaserBodySculpting This minimally invasive procedure not only complements but augments liposuction— today’s most popular aesthetic surgery, with almost 500,000 procedures performed in 2005.1 The first offering of its SM

kind, LaserBodySculpting’s breakthrough procedure uses a laser-assisted lipolysis system to destroy fat cells as well as coagulate tissue for tighter skin.

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www.cynosure.com CYNOSURE

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Open up to the idea of Aesthetic Laser Applications

Cellulite Reduction Cellulite affects a third of all Americans—representing more than 100 million people. Laser cellulite reduction procedures will grow 9% through 2010, totaling over 500,000 procedures.2

LaserBodySculpting This minimally invasive procedure not only complements but augments liposuction— today’s most popular aesthetic surgery, with almost 500,000 procedures performed in 2005.1 The first offering of its kind, LaserBodySculpting’s breakthrough procedure uses a laser-assisted lipolysis system to destroy fat cells as well as coagulate tissue for tighter skin. SM

No one understands the aesthetic laser market better than Cynosure. That’s why no one is more capable of leveraging its inherent advantages to powerfully transform your business… your clients… and you.

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Experience The Power Of Transformation By partnering with Cynosure you have the opportunity to: • Work closely with a company whose customers, on average, recoup their total investments within 3 to 12 months. • Work with a recognized industry leader whose technology is strongly supported by sophisticated peer-reviewed clinical research. • Create more billable services for increased revenue opportunities. • Accelerate your cash flow through direct-client billing. • Foster long-term client relationships with new adjunct services. • Increase your client base not only for aesthetic laser applications, but for your “traditional” services as well. • Manage more aspects of your clients’ overall care.

How will Cynosure help me succeed?

Will it be difficult or expensive for me to offer these services? How can I learn more?

Cynosure: The Right Partner For Business Success Cynosure has an extensive resource network specifically designed to provide dedicated assistance across a host of business disciplines. These resources will help you build a successful aesthetic laser practice quickly and cost-effectively—with virtually no financial risk. Our exceptional products powered by innovative, user-friendly technology enable you to offer more applications and treat more conditions—in less time— than competitive solutions. 24/7 customer service allows you to get answers around the clock.

Our experienced staff of consultants provides any necessary assistance—including developing customized financing programs that fit your budget requirements.

Personalized on-site tech support is provided by our experts to optimize your equipment’s performance and uptime.

Marketing and sales support programs—including everything from print ads to direct mail promotions and PR efforts—help generate a loyal and profitable client base.

Online ordering expedites order placement, processing and delivery.

Training courses and workshops address topics on laser application protocols, equipment operation and hands-on troubleshooting.

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CYNOSURE HAS BEEN WONDERFUL.THEY ARE RIGHT BEHIND ME AND BACK ME 100% OF THE WAY. WITH OTHER COMPANIES, I FELT LIKE A NUMBER. CYNOSURE HAS PROVIDED ME WITH THE NECESSARY TOOLS SUCH AS ADVERTISING, DIRECT MAIL MATERIALS, PRESS RELEASES AND RADIO SCRIPTS. IT’S A ONE-STOP APPROACH.” –Greg Alouf, MD, Alouf Aesthetics

A Natural Evolution Of Your Service Offerings In essence, aesthetic laser applications are logical extensions of your current service offerings. It’s simply a matter of “tweaking” your existing skill set to acquire the requisite knowledge and capabilities. With such a short learning curve—and consumers’ demonstrated willingness to receive aesthetic services not only from dermatologists and plastic surgeons but from other types of providers as well—

it’s little wonder today’s aesthetic procedures are increasingly being performed by professionals new to the market. Bottom line: Now is the ideal time for you to partner with Cynosure—thereby enhancing your value among consumers and increasing your client base for both aesthetic services and traditional services.

contact

Contact Cynosure Prepare To Prosper—By Contacting Cynosure Today To schedule an appointment with a Cynosure consultant, please call or email [email protected]. To register for a free workshop seminar or request additional information, please visit www.cynosure.com.

www.cynosure.com

CORPORATE HEADQUARTERS United States Cynosure, Inc. 5 Carlisle Road Westford, MA 01886 USA Tel: 978.256.4200 Toll-Free: 800.886.2966

INTERNATIONAL OFFICES People’s Republic of China Cynosure China 251 Chang Xu Road Suzhou 215008, Jiangsu People’s Republic of China Tel: +86 (512) 655.17051 Singapore Cynosure Asia Pacific 220 Tagore Lane #01-01/2 Liberty Warehouse Singapore 787600 Tel: (65) 9688.4565 France Cynosure SARL, Ltd. 86, Avenue Lenine 94250 Gentilly France Tel: +33.1.49.85.6005

Germany Cynosure GmbH Robert-Bosch-Str. 11A D-63225 Langen, Germany Tel: +49.6103.2011100 Spain Cynosure Spain Avda.de Manoteras, 22 Portal 3, Oficina 109 28050 Madrid, Spain Tel: +34.91.383.4000 United Kingdom Cynosure UK Ltd. Old Barn Offices Lower Mount Farm, Long Lane Cookham, Berkshire SL6 9EE England Tel: +44.1628.522252

Japan Cynosure KK Kasuga Business Center Bldg. 1st Floor 1.15.15, Nishikata, Bunkyo-Ku Tokyo 113.0024, Japan Tel: +81.3.5844.3651 Cynosure Osaka 5.14.10 Nishi-Nakajima Yodogawa-Ku, Osaka 532.001 Japan Tel: +81.6.6885.8521

Cynosure is a registered trademark of Cynosure, Inc. LaserBodySculpting is a service mark of Cynosure, Inc. © 2007 Cynosure, Inc.

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SOURCES 1

American Society for Aesthetic Plastic Surgery, “2005 Cosmetic Surgery National Data Bank Statistics”

2

Millennium Research Group, “U.S. Markets for Aesthetic Lasers 2006,” May 2006

3

American Society of Dermatologic Surgery, 2005 Survey

4

Courtesy of B. Jackson, MD

5

Courtesy of D. McDaniel, MD

6

Courtesy of R. Weiss, MD

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Courtesy of B. Katz, MD

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Courtesy of P. Boixeda, MD

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Courtesy of M. Goldman, MD

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Courtesy of A. Pelosi

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Courtesy of A. Goldman, MD