seller's
guide
Date:
May 26, 2007
To: From: Re:
Leslie Brown Comparative Market Analysis
I know that your home is probably the most valuable possession that you have. In fact, many of the people I serve have only the equity in their property to see them through their retirement years. With this in mind, I wish to thank you for placing your trust in me to help you through the process. My first goal is to help you set a list price that represents top market value, without going so high that it does not sell at all. This can only be accomplished by thoroughly understanding the market. To help you in this regard, you will recieve a detailed market analysis. It will be painstakingly prepared to ensure that you feel comfortable and confident as we proceed to reach this important first goal. Additionally, you will find significant information that will help you feel confident that you are being represented by an agent and organization that is second to none. I welcome the opportunity to serve you, and insist that you contact me with any questions you may have, should they arise now, or during the marketing process. Sincerely,
Leslie Brown
Leslie Brown * 941 -468 -1819
[email protected]
* http://www.leslieisyourlink.com
seller's
guide
Agent Resume Education: Associates Degree in Dental Hygiene, 1983, University of South Dakota Bachelors Degree in Dental Hygiene with a Minor in Business Administration, 1988, University of South Dakota Real Estate Sales Associate License Prep Course, 2004, Ed Klopfer School of Real Estate Post Licensing Training (Required by Florida Real Estate Commission), 2005, Florida Real Estate University Various Training Programs at Keller Williams including Career Launch, Camp 4-4-3, Family Reunion (A National Training Meeting For KW agents), International Luxury Society and ongoing training programs to increase her knowledge and competency as a Real Estate Professional. Experience: 1983 -1996 Dental Hygienist. Providing gentle, yet thorough, Dental Cleaning and Education to patients in South Dakota and Florida. Increasing her skills at customer service, communication, and professionalism. 1996 -2004 Business Manager. Managing phone calls, scheduling and dispatching for a contracting company in Englewood, Florida. Acquiring a huge understanding of customer service and the importance of communication. 1989 -Present: Real Estate Investing. Began investing in property in South Dakota with a small farm which she retained as rental upon her move to Florida. As the opportunity arose, she acquired more rentals and began exchanging properties to find the best income producers. 2004 -Present: Real Estate Sales Associate: Providing professional, courteous services to buyers and sellers at Keller Williams Realty. Her experience in real estate investment and property management will lead her in helping you find your dreams and realize your goals. Having worked in the service industry for over 20 years, she is combining her people skills, negotiating ability and knowledge of the local market to bring you an unsurpassed level of service as a Real Estate Consultant.
Leslie Brown * 941 -468 -1819
[email protected]
* http://www.leslieisyourlink.com
seller's
guide
A Few Words about Keller Williams Realty
My affiliation with the fastest growing Real Estate company in North America is no accident. I wanted to affiliate my real estate services with a company whose values closely matched my own/ours, a company that offered exceptional tools for their agents to in-turn provide an exceptional home-buying experience to each client, and a company that actually listened to suggestions from it’s agents on ways to improve the company. Here are the beliefs at Keller Williams Realty: – WI4C2TS – Win Win or no deal Integrity to do the right thing Commitment in all things Communication seek first to understand Creativity ideas before results Customer always comes first Teamwork together we achieve more Trust starts with honesty Success results through people With a business belief system this well-defined, I am assured that my past and current customers always come first. It’s Keller Williams Realty’s & my commitment to you.
Leslie Brown * 941 -468 -1819
[email protected]
* http://www.leslieisyourlink.com
seller's
guide
Marketing System
We are committed to offer the highest standards of professional service to all our customers. To assure you that your property is marketed to its fullest potential and to obtain the highest possible market value, the following will be completed. Prepare CMA to establish fair market value Prepare and sign listing contract Make recommendations for STAGING the home for Sale Enter listing contract into Sarasota, Charlotte, Venice, and Englewood MLS, Place listing in KW.com and leslieisyourlink.com Upgrade listing on Realtor.com, feeds over 50 other websites Place 'For Sale' sign on property Provide a secure lock box on property, if needed Create flyer and place info box on property with extra suppy to homeowner Create Virtual Tour and link to MLS and Web sites Order Home Warranty Notify all Office Sales Staff of your new listing for their waiting buyers Promote your home at my companies weekly marketing meeting Show your property to my office sales staff on tour Mail 'Just Listed' post cards to neighborhood Place ad in "The Real Estate Book" magazine and Website until sold (Feeds 12 other websites) Phone all potential buyers with details of listing Hold 2 open houses Arrange showings for other agents Contact you weekly with verbal progress reports Prepare and deliver Marketing Service report to owner monthly Review marketing activities with owner Pre-qualify potential buyers Present and discuss all offers on property with owner Negotiate the transaction with other agent Represent during inspection period Finalize the closing Review closing statement prior to closing Accompany to closing Arrange for relocation agent, if required
Leslie Brown * 941 -468 -1819
[email protected]
* http://www.leslieisyourlink.com
seller's
guide
Consequences of Overpricing on Selling Time and Price
Buyers and Agents lose interest in properties that are priced too high. To generate interest, the price might have to drop below the competition.
Leslie Brown * 941 -468 -1819
[email protected]
* http://www.leslieisyourlink.com