Preliminary Request For Consideration

PRELIMINARY REQUEST FOR CONSIDERATION - INTERNATIONAL This form has been designed to gather preliminary information about you, your experience and your interest in development in your area. Our express purpose is to begin the evaluation of your qualifications and business plan. THIS IS NOT AN APPLICATION. Should you meet our requirements and desire pursuing a Development Agreement, additional information will be requested. CONCEPT DQ®Grill and Chilll® DQ®/ Orange Julius® Treat Center® PERSONAL INFORMATION Sheikh.Badr Saleh Alrajhi

Name Address City

103 R D Bldg, Olaya general st, Opp Kingdom Tower

Riyadh

State Riyadh

Home Phone 0096614658556

Zip Code 11672

Office Phone 0096614051616

Country Saudi Arabia

Mobile Phone 00966560666666

E-Mail Address [email protected] BUSINESS BACKGROUND INFORMATION Describe Your Current Occupation: Present Position Owner & CEO

From 2004

To Date

Company Name/Location Badr Saleh Al-rajhi Est. for trading, Olaya General Street, Riyadh, KSA Type of Business Real Estate & General Trading Other Significant Information on the Business (Number of Employees, Annual Turnover, Public or PrivatelyOwned…): - number of employees : 40 -Annual turnover: US$ 8.000.000 -Privately owned. What is your relationship to the Business? Owner Is your company currently involved in the foodservice or retail industry? Yes Do you have restaurant or retail management experience?

Yes

Do you have experience building up a new brand in your area?

Yes

Please Explain: Our Family Company (Al-Rajhi Saudi Group) Built many new brands in the area and the whole region, as a member of the board I was a part of building some of these brands, and many memebers of my family will provide their experience to me and help in building DQ in Saudi Arabia.

Are you a franchisee of any other company?

No

Are you interested in multi-unit development? Yes Desired Date to Open First Units: Once we sign the contract AREA OF INTEREST City/State All Saudi Cities

Country Saudi Arabia

Do you have access to prime real estate? Yes Please explain why this area is of interest to you and why you think our concepts could be successful there: With the fast life here the fast food restaurants are more popular now. 12 months of Summer & heat here means more DQ, As far as I know the DQ in USA are more successful during summer time, even some DQ’s close their business in the winter, and here in Saudi we have a longer summer which means we will have more business for DQ, the new generation in Saudi Arabia are interested in the modern and fast food more than the traditional food.

Based on your experience and the current competition present in the area, what do you feel is the area’s potential in the next 3 years? How many stores do you think the market could sustain? Please Explain: according to my experience the next 3 years will be the growing years of the fast food restauants in the area, I think the market could sustain 15 stores in Saudi Arabia. POSSIBLE INFRASTRUCTURE Do you plan to be the full-time operator/manager of this business?

Yes

If not, have you identified an operating partner or a general manager? I will be the general manager, l will get the help and advise from the family members, we believe the success of anyone of us is a success for the whole family and the family business name in the market Please describe how you would handle the major aspects of running the business (especially marketing, site selection, operations): By making lots of advertisment in T.V, Road Advertisment and newspapers, and selecting a hot spot location, a better location can make a lot of differences, and we own the best locations in the city and the whole Kingdom How would the new business by structured/organized? A Group Made of Existing Partners PRELIMINARY FINANCIAL INFORMATION Liquid Assets Available for this Project: US$ 2.000.000 Origin of Funds: Personal funds

DAIRY QUEEN Have you ever been to Dairy Queen before? Yes If yes, where and when? Saudi Arabia : 1995.

Bahrain: 2009

Do you know a DQ Franchisee?

No

If yes, whom and where?       Additional Comments: In (Al-Rajhi ) family we believe in hard working and success and we make all or projects more successful, we are the leading bussiness family in the region, please google (Al-Rajhi ) and see our business history and successes.      

Why do you want to be a DQ franchisee? What would make you be a great DQ franchisee? The market in Saudi Arabia has a big potential for DQ, most of the people find entertainment in going to the restaurants and DQ would be one of the good family places to go to, that has good food and has great family and friendly environment I think I will be a great franchisee, because I am a very ambitious person and willing to expand my business in the market in different ways. I will also make it a successful franchisee, because I must take care of my reputation in the market. I’m sure this will be a very successful project for the DQ company and myself, The word failure has no place and no meaning in my family (Al-Rajhi ) dictionary. Thanks in advance for giving me the opportunity to do business with your respected company, and l will do my best to make DQ in KSA the best of all DQ’s around the world.

Regards

Badr Saleh Alrajhi