Prelim Comm 14

PUBLICATION AND EDITING (COMM 14) PRELIMINARY EXAMINATION December 16, 2003 9:30-12:30 PM (Rm. 308)

Name: _________________________________________________________________

I.

Write T if the statement is TRUE. If not, correct the statement by underlining the word/s or phrase/s that make it wrong and choose (encircle) the letter that makes the statement correct. (10 points) __________ 1. Restrictive authority is seen by managers as a tool for coordination and control. It is simple and fast. One of the difficulties is that restriction may come from frustration and may be followed by aggression toward the executive. a. as a tool for unity and freedom b. restriction may come from depression __________ 2. Successful managers tend to be people who want to influence and control other people in order to glorify themselves. a. tend to be people who humble themselves and practice democracy. b. in order to get organizational work done __________ 3. In managing, financial rewards is a primary tool for effecting behavior change. Two-way communication between manager and employee has the advantages of greater accuracy and greater feelings of certainty for the receiver. a. has the advantages of greater fairness and greater equality b. communication is a primary tool __________ 4. Learn to develop self-confidence in order to harbor frustrations that lead managers to aggressive reactions. a. develop maturity b. ward off frustrations __________ 5. A superior has no responsibility for the work of others, as well as power over their careers. Making the strengths of an organization productive is therefore much more than an essential of effectiveness. It is a responsibility of authority and position. a. strengths of an organization financially viable b. has responsibility for the work of others.

__________ 6. A manager must keep the flow of events from determining what he or she does, what he or she works on, and what he or she takes seriously, otherwise an executive will fritter himself away “operating.” He or she needs criteria which enable the manager to work on the truly important, that is, on contributions and results. a. He or she needs assistance b. the truly important, that is, on financial growth and development of manpower __________ 7. Find out the general wants of those with whom you work. a. Find out the specific wants b. Find out the general emotions and angst __________ 8. Remind yourself that all people with whom you work have desires unimportant to them. a. have emotional problems unimportant to them b. have desires important to them __________ 9. Effective executives know what they expect to get out of a meeting, a report, or a presentation; and what the purpose of the occasion is or should be. They ask themselves, “Why are we having this meeting?” a. Successful executives know what they expect b. Effective executives are unpredictable, thus, they do not want to know what they would get from a meeting or a presentation __________ 10. Often a major problem attaining successful managerial goals is simple lack of maturity for other people on the part of the manager. a. lack of sensitivity b. lack of sensitivity for other people on the part of the circulation head.

II.

Early history of The New York Times. Fill in the blanks and encircle the letter of the appropriate answer. (15 points) 1 & 2.The first New York Times, published by a David Longworth and printed by ______________, saw the light of day in ____________. a. Henry Jarvis Raymond / 1894 b. George Jones / 1820 c. Nicholas Van Riper / 1813 3. The only known copy is in the _________________.

a. British Museum b. Ayala Museum c. Egypt 4 & 5. _____________________, 31 years old, started the first successful venture of The New York Daily Times, in an old building at 113 _____________ Street on September 18, 1851. a. Edward B. Wesley / New York b. George Jones / Osprey Road c. Henry Jarvis Raymond / Nassau 6. The price per copy was ____________, and it was printed with a certain aura of dignity. a. three cents b. one cents c. 1 dollar 7. It is interesting to note that the financial backing or encouragement for this new publishing venture came, not from Wall Street or publishing interests in New York City, but rather from two bankers in Albany, George Jones and ________________________. a. David Longworth b. Edward B. Wesley c. Henry Raymond 8. ____________________ took over the editorial as well as the financial end of the newspaper after Raymond’s death. a. George Jones b. David Longworth c. Adolph S. Ochs 9. The newspaper’s stock had gone from $1,000 a share to ___________. a. $ 2,000 b. $ 15,000 c. $ 11,000 10. Jones went to New York in 1841 at the age of 30 and started in the offices of Greeley’s _______________. a. Wall Street Journal b. Tribune c. Daily Planet

11. Raymond’s son, __________________, had graduated from Yale and had earned an M.A. degree and studied Law at Columbia, but he never showed any of his father’s flair for business or editing. a. David Longwortth b. George Jones c. Henry Warren 12. When George Jones received word of the pending deal, he contacted Col. E.D. Morgan, one of the original investors in the Times, and Morgan met with Mrs. Raymond and bought her shares for ________________. a. $ 357,000 b. $ 500,000 c. $ 278,000 13. George Jones died __________________. a. August 12, 1891 b. October 15, 1876 c. May 14, 1821 14 & 15. The newspaper’s unpopular _____________________, the ___________________ and the panic and depression of 1893 seemed to be death blows. a. opinions and printing expenses b. political leanings and the cost of a new building c. point of views and machine damage

III.

Identify the staff/personnel responsible for the following tasks listed below. Encircle the appropriate letter. (Take note of the legend before you start answering) LEGEND: EIC ME FE

Editor-in Chief Managing Editor Feature Editor

NE BM

News Editor Business Manager

1. Determines the number of pages to be run in each issue according to the total number column inches of advertising space sold for each issued of the paper. a. EIC

b.

BM

2. Supervises news, feature and sports editors.

c.

NE

a. EIC

b.

ME

c.

NE

3. Sees that all news is well balanced, and that some phases of school activities are not receiving too much publicity. a. EIC

b.

ME

c.

FE

4. Oversees writing of feature articles and in-depth reports, as well as the entertainment section. a. FE

b.

EIC

c.

NE

c.

ME

c.

BM

5. Prepares assignment sheet for reporters. a. EIC

b.

FE

6. Organizes and maintains the exchange files. a. FE

b.

NE

7. In consultation with the adviser, fixes policies and rules for the make-up of the paper. a. BM

b.

NE

c.

EIC

8. Works with the editor-in-chief on the paper’s public relations a. NE

b.

FE

c.

BM

c.

NE

9. Oversees writing of news articles. a. ME

b.

BM

10. Sells a specified number of column inches of advertising space for each issue of the paper. a. BM

IV.

b.

FE

c.

NE

Essay (15 points) 1. Explain briefly: Managing as an Art (5 points) 2. Explain briefly the five functions of the editor-manager

(10 points)