YAMAHA •
Started in 1887 by Torakusu Yamaha
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Origin of Yamaha
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Yamaha corporation and Yamaha motor co ltd.
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Products and services of Yamaha co and Yamaha motor musical instruments ,computer pheripherals ,music production, software. Motorcycles ,boats watercrafts , racingkarts , generators ,unmanned helicopters.
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Yamaha the brand
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YC- TorakusuYamaha GenichiKawakami,
YM-
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Takashi Kajikawa • Origin and meaning of Yamaha symbol • Are there any difference between the symbol of Yamaha co and Yamaha motor ltd? •
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Competorsof Yamaha
music-Corg,Sony •motors-Honda,Kawasaki • What is communication plaza? •
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• Where does Yamaha stand? •Capital-48,342 million yen (as of June 30, 2009), •Employees -49,761 Sales by category-
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MARKETING STRATERGY AND PROMOTION STRATEGY • • • • • • • • • • •
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Aim to create KANDO People are the fundamental element Develop new technology World its field Brand ambassador High quality and performance Light weight and compactness Innovative designs and sporty looks YES! YAMAHA Unique concept-YBS
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Corporate objective,valueand management philosophy • • • • • • • •
Creating KANDO together Emphasis on CSR in management With the people we work With society With customers Environmental initatives Management philoshpy
Annual sales,Latest release and awards • • • • • •
Best bike of the year 2009 Best design of the year 2009 Worlds fastest vehicle released Best technology of 2009 award
THANK YOU
Meet you guys in the next presentation