Ppt On Customer Perception Towards Mutual Funds

PROJECT TITLE

SALES PROMATION OF EZEE SMS.COM Presented To You By:

Mr Kavalnain Singh

 

TOOLS OF SALES PROMOTION

v Free samples.

 v Premium or bonus offers.

 v Exchange schemes.

 v Price -off offer.

v

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TOPICS COVERED IN MY STUDY

v Company profile.

 v Objectives of sales promotion.

 v Product description.

 v Research methodology.

v

OBJECTIVE OF MY STUDY: vTo have a basic understanding about the basic mechanism about the working of EZEESMS services. vTo convey the usefullness of the services provided by EZEESMS to potential customers. vTo provide basic knowledge of the same to those who don’t know about it by using effective sales promotion techniques. vTo understand and analyze various factors influencing sales promotion in EZEESMS services. vTo know the factors which influence the purchase decision. v vTo measure the sales promotion effectiveness.

SCOPE OF STUDY The scope of the study gives an idea to develop the sales promotion activities in bulk sms services industry.

RESEARCH DESIGN The research design adopted by me was descriptive in nature as I had to describe in detail the consequences of bulk SMS services. PRIMARY DATA : Interviews and questionnaire SECONDARY DATA: company records SAMPLING TECHNIQUE convenient sampling

ABOUT - PINNACLE TELE SERVICES PVT.LTD. Pinnacle is a leading Cellular IT solutions source, emerged as a fast growing online Bulk SMS aggregator and Cellular Value Added services like 5digit Short code application services, IVR Dialers, Outbound & Inbound call solutions, Text to Speech & Speech to text Recognition for Enterprise and Operator, cellular Events and promotions etc. Pinnacle has delivered a variety range of tailor applications for its esteemed clients till now. company expertise And innovativeness are acknowledged and used by its large numbers of corporate clients in India. pinnacle have its service and marketing branch offices in Gurgaon,Chandigarh, Karnal, Pune, Mumbai, Ahmedabad, Bangalore and Redg. Office in Nagpur. Having a Network of clients and users spread over the nation.

OBJECTIVES OF SALES PROMOTION vTo introduce new products v vTo meet the challenge of competition v vTo attract new customers and retain the existing ones v vTo maintain sales of seasonal products

TARGET SEGMENTS Tours & Travel News Medias Industries

Print Medias

Advertisement Entertainment Medias Industries

Multiplex Theaters

Insurance Co.

Product Branding / Launching

Event Promotions

Contest

Market Research & Feedback

Welfare Clubs Financial Institution

Educational Institutes,

Manufacturing Industries

FMCG's

Logistics

Trading Houses Hotel Industries Garment Industries

PRODUCT DESCRIPTION

Above is the Home page of the product website one can login by existing username and password or put the mobile number to get the product information.

PROJECT BASIS The Project is based on sales promotion for the product-“eZeeSMS”. The Services of this product are generally focused and aimed for user friendly online applications. FEATURES OF EZEESMS BULK SMS SERVICES : vUnique Sender ID Branding upto 8 Char. (BELKIN) vFast and reliable vNow no need to a attached any phone vCreate Address Group for different variants vLong SMS (more than 160 char) vReal time Status Report vEasy recharge of your SMS credit vOutstanding Support 24x7 v vMultiple Scheduler  

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ANALYSIS  AND INTERPRETATION 

DO YOU KNOW ABOUT BULK SMS? Response Yes No

Respondents 25% 75%

25% of the respondents are aware of the new concept and 75% are still not aware.This bulk sms is a new emerging concept in the field of advertisement .so the company needs to increase awareness about the concept among the masses.

TO WHAT EXTENT THE USE OF BULK SMS HELPS IN BOOSTING UP THE PROFITS? Response 30% 40% 50% 60%

Respondents 17 22 28 33

From this graph we can predict that this bulk sms helps the clients in boosting up the profits.33% of the respondents say that the profits have been boosted upto 60%.28% say that the profits have been increased by 50% and so on.

DO YOU THINK BULK SMS IS A CHEAPER SOURCE AS COMPARE TO OTHER MODES OF ADVERTISING? Response

Respondents

Yes SURE No NOT

50% 20% 30%

Among the clients who are using bulk sms, 50% feel that this bulk sms is a cheaper source of advertisement and so on. so we can say that this bulk sms proves to be a economical mode.

TO WHAT EXTENT BULK SMS HELPS IN DECREASING OPERATIONS COST? Response 10% 20% 30% 40%

respondents 17% 22% 28% 33%

BULK SMS helps the clients in reducing operation cost to some extent.33% believe that 40% reduction in operation cost is attributable to this concept and 17% are in the favour of the fact that the product helps in reducing the cost to 10%.

TO WHAT EXTENT DOES THESE FACTORS AFFECT THE CHOICE OF MOBILE MESSAGING OPERATOR?

Factors Delivery Easy Global Smart scheduling configuration phonebook security speed standards

rank 45132

The clients have given first preference to global security standards >delivery speed>easy configuration>scheduling.last but not the least comes the smart phonebook.

WHAT SATISFACTION LEVEL DO THEY HAVE FROM THE USAGE OF BULK SMS AS A MEDIA VEHICLE OF ADVERTISEMENT? Response HIGHLY Satisfied NEUTRAL SATISFIED

Respondents 32% 60% 8%

From this graph we come to the conclusion that company needs to make more efforts so that customers feel more satisfied with their product. In other words, company needs to increase the level of satisfaction among the clients.

HOW DO THEY RATE PINNACLE ON FOLLOWING ATTRIBUTES? FACTORS

High quality Value for money

Rank

1

2

Well built data base 3

Economical

4

Brand image

5

Company has been ranked 1 for its high quality. The clients feel that the company provides them the best marginal utility of money.the company has the facility of well maintained data base for its clients. Pinnacle needs to do a lot of homework in improving its brand image in the market.

DO YOU THINK PINNACLE IS USER FRIENDLY? Response Yes No

respondents 80% 20%

We predict that company is user friendly for their clients. As regards 20% are concerned, Pinnacle is making efforts for the redressal of their grievances.

DO YOU FEEL COMFORTABLE WHILE DEALING WITH PINNACLE? Response

Respondents

YES NO

85% 15%

85% of the clients feel comfortable in the dealings with the company.with the rest 15%, Pinnacle is making the efforts to provide more customized, user friendly service.

FINDINGS vMajority of the customers said that the live demonstrations of ezeesms are more effective as compared to any other company. v vMajority of the customers said that ezeesms is providing better customer information than any other company. v vMajority of the customers said that advertisement through bulk sms are more effective. v vMajority of the customers were satisfied with the product and the reason for that is product is demanding and is durable. v v v •

SUGGESTIONS: vSince majority of the customers are in favour of live demonstration. hence emphasis should be given on the same. vTechnology should be kept upto date. v vMass promotional campaign should be started instead of direct selling vTraining should be given to the salesman on how to make sales through building better relationships and handling promotion material efficiently. v

LIMITATIONS OF THE STUDY

vTime is not sufficient for the study. v vGeographical area is not completely covered in sampling. v vThere can be a certain biasness in the minds of respondents. vNo previous experience of any market study.

SUMMARY AND CONCLUSION Sales promotion is a most important aspect in any company, the study Was conducted in the bulk sms industry regarding sales promotion. The researcher was helpful to gain some knowledge about the organization and also about sales promotion conducted in the organization. The company is getting the feedback from the respondents who are using this service.