Porters Five Forces Diagram
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Porter’s Five Forces of Competitive Position
New Market Entrants, eg: • • • • •
Supplier Power, eg: • • • • •
brand reputation geographical coverage product/service level quality relationships with customers bidding processes/capabilities
entry ease/barriers geographical factors incumbents resistance new entrant strategy routes to market
Competitive Rivalry, eg: • • • • •
Buyer Power, eg:
number and size of firms industry size and trends fixed v variable cost bases product/service ranges differentiation, strategy
• • • • •
buyer choice buyers size/number change cost/frequency product/service importance volumes, JIT scheduling
Product and Technology Development, eg: • • • •
alternatives price/quality market distribution changes fashion and trends legislative effects
© alan chapman 2005, based on Michael Porter's Five Forces of Competitive Position Model. Not to be sold or published. More free online training resources are at www.businessballs.com. Alan Chapman accepts no liability.
New Market Entrants, eg: • • • • •
Supplier Power, eg: • • • • •
brand reputation geographical coverage product/service level quality relationships with customers bidding processes/capabilities
entry ease/barriers geographical factors incumbents resistance new entrant strategy routes to market
Competitive Rivalry, eg: • • • • •
Buyer Power, eg:
number and size of firms industry size and trends fixed v variable cost bases product/service ranges differentiation, strategy
• • • • •
buyer choice buyers size/number change cost/frequency product/service importance volumes, JIT scheduling
Product and Technology Development, eg: • • • •
alternatives price/quality market distribution changes fashion and trends legislative effects
© alan chapman 2005, based on Michael Porter's Five Forces of Competitive Position Model. Not to be sold or published. More free online training resources are at www.businessballs.com. Alan Chapman accepts no liability.
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