PRODUCT PORTFOLIO ARCHITECTURE
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Product Portfolio architecture
Fixed unshared
Portfolio architecture
Modular platform
Mass customization
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Product Portfolio architecture
Fixed unshared Single offer One option to the entire market
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Product Portfolio architecture
Fixed unshared Single offer Robust offer Robust to the variety in the market Electrical appliances which operates between 110V – 50Hz and 220V-60Hz
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Product Portfolio architecture
Modular platform Modular family
Cost reduced derivatives
Alternate material Removing product feature
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Product architecture
Modular platform Modular family
Cost reduced derivatives
Product line extension Modified Redesigned
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Product Portfolio architecture
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Product Portfolio architecture
Modular platform Modular family
Cost reduced derivatives
Product line extension
Enhanced products
Additional feature Increased price 8
Product Portfolio architecture
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Product Portfolio architecture
Modular platform Modular family Modular Generation
Portfolio Platform support multiple product over time
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Product Portfolio architecture
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Product Portfolio architecture
Modular platform Modular family Modular Generation Scalable platform Identical function Vary in size
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Product Portfolio architecture
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Product Portfolio architecture
Modular platform Modular family Modular Generation Consumable platform
Isolate components that are quickly consumed
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Product Portfolio architecture
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Product Portfolio architecture
Modular platform Modular family Modular Generation Consumable platform Standard platform
Product platform confirms to the industry standard
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Product Portfolio architecture
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Product Portfolio architecture
Modular platform Modular family Modular Generation Consumable platform Standard platform Adjustable for purchase
Configuration can be changed at the time of purchase, after that it is fixed.
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Product Portfolio architecture
Mass customization Fabricate to fit
Special order from customer ( Tailor made )
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Product Portfolio architecture
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Product Portfolio architecture
Selection of portfolio architecture Determine population & segment statistics Is population mean fixed?
Modular generation
Is population sigma large?
Do segment sigmas Equal population sigma?
Fixed unshared
Modular product family
Adjustable portfolio architecture 21