Pizza Industry Of Pakistan

“Industrial Analysis” Food is any substance, usually composed primarily of carbohydrates, fats, water and/or proteins, that can be eaten or drunk by an animal for nutrition or pleasure.

Fast food is food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food, such as TV dinners, typically the term refers to food which is cooked in bulk in advance, kept warm or reheated to order, and sold ready-to-eat from an outlet…A fast food restaurant, also known as a quick service restaurant or QSR, is a specific type of restaurant characterized both by its fast food cuisine and by minimal table service.

“Fast food Industry in Pakistan”

And many others

“Pizza Industry in Pakistan” •

Pizza Hut

•

Pizza Next

•

Domino

•

And many local pizza parlors

Currently we are analyzing marketing environment of PiZZA NEXT

Pizza next is a Local chain and register trade mark from United Kingdom

Owners: Pizza next has Directors based brand and who are responsible for decisions, finance, and new branches . One of the managers of Garden town, Barkat Market. Mateen Farooqi told us one name out of seven directors and that is ZAHID RASHID.

“Mission statement”

Branches Karachi

Clifton: Teen Talwar, Near I.C.A.P., Block-8. Phone: 5875376-77-78 | 5875831-32 Gulshan: Millennium Mall, Rashid Minhas Road. Phone: 4596609 | 4601872

Lahore:

Salaar Centre: 13- Babar Block, Main Bolvd, New Garden Town. Phone: 5941022-6

Currently we are discussing Lahore Branch of pizza Next

Prices and Deals are attached Deals range starting from 99 to 999 ((Menu and Pizza Prices are Attached))

Promotions: • www.Pizzanext.com •

Adds on Local cable network

“Environmental Factors and

”

“sociocultural envirnoment” Pizza next is mostly visited by Middle Class and upper class of society. Due to globalization factors and Hilal Meat, people of Pakistan adopt pizza and other foods which are not a part of Pakistani or Islamic culture Pizza next’s working environment is so much customer friendly When any costumer came to Pizza next, at the reception one or two receptionists give warm welcome to every customer to delight them. Workers of Pizza next are trained on the basis of one slogan “Customer is Always Right” Contents which use in pizza making are healthy and having no bad effect on health, and it gives healthy life style concept. In pizza next we can chose both smoking and non-smoking Tables

Green market concept and pizza next:Pizza next is also according to the green market concept because it is also giving the all concentration on quality of pizza and quality of life because they have proper recycling system and during making of pizza they don’t got such pollution or any dangerous thing, but oil is there after the finishing of pizza which is a waste of pizza, and according to pizza next

manager remaining or waste oil is taken away by workers of pizza next and they consume this oil in their food or sell to other people.

“Demographical factors

&

”

Pizza next is claiming mission statement that best pizza in town and they are interesting to target family and youngsters, according to pizza next manager families are more visitors of pizza next and on college and university timings students visit pizza next. According to manager of pizza next and our own analysis old age people are rarely visit pizza next. Children of age 8-12 also like pizza next because here children like birthday party environment and when they are going to leave pizza next they got small gift pack((Attached)) from pizza next Pizza next also attracts foreigners and minorities because its environment looks like British or U.S.

“Economic conditions & According to pizza next statistics they believe that after the recovery of Pakistan’s economy and globalization pizza next got more customers and profits. Because before 2002 sales of pizza next was 35000/- per day but in 2006-07 they achive 90000/- maximum per day Current Emergency situation and Pizza next:

Emergency condition in November 07 effect badly the sales and profit of pizza next . according to pizza next’s manager this is not good for their business because they are facing so much difficulties due to this condition and during this period they face increasing in the cost of Pepsi and coke

but they did not raise their prices and they are suffering from this increment .inflation rate is also effecing sales of pizza next In short we can say that it is disturbing the business cycle of pizza next very badly.

Employment: Pizza next having 55 to 60 employees in Barkat market’s branch and they are working in three shifts and this situation of working hours helps students to work after study hours. Barkat market branch having four managers and one Branch manager and in management they requires such person who have some experience in the line food.

“Competition &

”

According to pizza next mangers and present conditions in Barkat Market branch pizza next is facing perfect competition or the competition of similar products with pizza Hut which is a world known brand in the name of pizza backing. And about more this we will discus in political legal forces.

“Technology &

”

Pizza next is using world known technology for pizza backing According to pizza next managers and our own analysis they are using imported machinery (Oven) which is having a especial feature ‘double convare belt’ which is also used by pizza hut , and its cost is round about 300,000. and according to manager of at pizza next “ this machinery(Oven) is only using by pizza next and pizza Hut in Pakistan”

“Political and Legal forces &

”

Political forces:

After three to four months department of food and nutrition ministry came to pizza next for inspection of quality of pizza next and other things of pizza baking. After every month there is a political or group named with market committee came to pizza next and take 2000 “monthly Tax” Without any documentation.

Strikes or protests: Strikes or protests give very negative effects the sales of pizza next so they are against Strikes or protests of political groups. Legal forces: After three to four months department of food and nutrition ministry came to pizza next for inspection of quality of pizza next and other things of pizza baking. And pizza next face no difficulty from legal environment because pizza next is paying tax without any allegation. “Pizza next having facing court case with pizza hut because pizza hut tries to open its branch with pizza next and after court decision “it was decided to keep distance between pizza Hut and pizza next of 200 yards” all this story was told to us by manager (Mateen Farooqi) of pizza next barkat market .

“Marketing Department of Pizza Next”

Pizza next still having no marketing department but they are surviving in the industry of fast food just because of advocacy of its old customers and location of its branch Barkat Market and pizza next is trying to improve and devolve its marketing department.

“SWOT Analysis of Pizza Next” Strengths o Quality o Dealing with customers o Free home delivery o Location of pizza next barkat market’s branch

Weakness •

Having no marketing department

Opportunities •

Having no restriction in getting license of new branch

•

Introduce franchising of pizza next

Threats •

Competition with pizza hut and new comers

•

Quality (( if quality will out then pizza next will also out ))

“Future Planning of Pizza next” •

Launching a new branch in Muree.(Pakistan)

•

Marketing planning for capturing more customers *******************************