Pew Study_social Aspects Of Internet

LIFE ONLINE The growth and impact of the internet (and related technologies) 7.28.06 Lee Rainie CTCNet Conference Washington, D.C.

1 - Experts and information gatekeepers are challenged

2 - There is a libertarian backlash

3 - Cataloguing and searching information becomes much easier

4 - Crackpot ideas gain circulation

5 - New institutions form

6 - Fights over intellectual property break out

7 - Cultures of identity multiply

8 - New languages arise !-(

Black eye

BRB:

Be Right Back

!-)

Proud of black eye

JK:

Just Kidding

#-)

Partied all night

LOL:

Laughing Out Loud

#:-o

Shocked

LYLAS: Love You Like a Sister

%*}

Inebriated

NP:

No Problem

%+{

Got beat up

OMG:

Oh My God

%-)

Dazed or silly

OTP :

On the Phone

%-6

Brain-dead

POS:

Parent Over Shoulder

%-\

Hung over

ROFL:

Rolling on Floor Laughing

%-|

Worked all night

TTYL:

Talk to You Later

%\

Hangover

>>:-<<

Furious

YW:

You're Welcome

9 - Boundaries between public and private break down

10 - New professions emerge

11 - Educational methods are changed

Elizabeth Eisenstein: “The Printing Press as an Agent of Change” in 15th Century Europe

Reality 1

Media and gadgets are ubiquitous parts of everyday life

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Home media ecology - 1975 Product

Route to home

TV stations

phone broadcast TV broadcast radio

News

mail

Advertising

newspaper delivery

Display

Local storage

TV radio stereo

Cassette/ 8-track Vinyl album

phone paper

Radio Stations

non-electronic

Tom Wolzien, Sanford C. Bernstein & Co Impact of the internet

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Home media ecology – now Product TV stations Info “Daily me” content Cable Nets Web sites Local news Content from individuals Peer-to-peer Advertising Radio stations

Route to home cable phone/DSL wireless broadcast TV

Display

broadcast radio satellite mail express delivery iPod / storage subcarriers / WIFI newspaper delivery

Satellite radio

TV radio PC iPod /MP3 stereo monitor headphones pager portable gamer cell phone phone PDA/Palm game console non-electronic

Local storage VCR DVD Web-based storage server/ TiVo (PVR) PC web storage CD/CD-ROM MP3 player / iPod pagers - PDAs cable box game console paper storage sticks/disks

Adapted from Tom Wolzien, Sanford C. Bernstein & Co Impact of the internet

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Impact of the internet

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Ball State: Media use on average day

300 240.9

200 135.8

65.1 12.2 11.6

0

17

Impact and implications • People expect to be able to gather and share information in multiple devices. • They shrewdly sort out what communication and what information “belongs” on what device and under what circumstances. – If they can’t be with the device they love, they love the device they’re with – “Email is for old people.”

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Reality 2

Gadgets allow us to enjoy media and carry on communication anywhere

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Mobile devices

• 73% of adults own cell phones • 67% of teens own them CBS MarketWatch survey 6.13.06

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The communications Swiss Army knife Percentage of cell owners who use this feature now on their mobile phones

Don’t use it now, but would like to have it

Send and receive text messages

35%

13%

Take still pictures

28%

19%

Play games

22%

12%

Access the internet

14%

16%

Send / receive email

8%

24%

Perform internet searches for things like movie listings, weather and stock quotes

7%

24%

Trade instant messages

7%

11%

Play music

6%

19%

Record their own video clips

6%

17%

Get mobile maps

4%

47%

Watch video or TV programs

2%

14%

Mobile devices

• 55% of adults own digital cameras • 43% of teens own them

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Mobile devices

• 43% of adults own video cameras • 37% of teens own them

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Mobile devices

• 30% of adults own laptops • 32% of teens own them

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Mobile devices

• 20% of adults own MP3 players • 45% of teens own them CBSMarketwatch survey 6.13.06

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Mobile devices

• 11% of adults own a PDA or Blackberry • 7% of teens own them

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Impact and implications • Conversations never end • Being “present” with another person has a new meaning • Expectations about another’s “availability” change • The spontaneity of social interaction grows • Public space is “privatized” and other boundaries are breached • Work, home, school • Consumer and producer • Time shifting and place shifting of media consumption grow • “Smart mobs” proliferate (a notion introduced by Howard Rheingold) Impact of the internet

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Reality 3

The internet is at the center of the revolution

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Internet and broadband adoption 1996-2006 80%

All internet - 147 mill.

70% 60% 50% 40% 30%

Broadband - 83 mill. 20% 10%

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Mar-06

Mar-05

Mar-04

Mar-03

Mar-02

Mar-01

Mar-00

Mar-99

Mar-98

Mar-97

Mar-96

Mar-95

0%

29

Perc entage of internet us ers

89

Use email Info about about movies, TV Play online games Get new s Use IM Hunt for schools Seek political new s Dow nload music Buy products Read blogs Share their ow n creations Dow nload videos Health info Job info Religious/spiritual info Create w eb pages Look for info that’s hard to discuss Remix and share files Create a blog

84 81 76 75 57 55 51 43 38 33 31 31 30 26 22 22 19 19

Download music – 51% Share own creations – 33%

0

20

40

60

80

100

For a full list of activities tracked by PIP please go to: http://www.pewinternet.org/trends/Daily_Internet_Activities_7.19.06.htm Activities of young are not as great as their elders Impact of the internet

Activities of young greatly outpace their elders July 28, 2006

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Impact and implications: 1 • Different people use the internet in different ways

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Different people use the internet in different ways -- Gender • • • • • • • • • • • •

Men > Women Be online on a typical day Use wireless devices/connections Get news/politics Search on hobbies Browse for fun Online banking, auctions, stock trades Job-related research Swap music files Sports Create content Use dating sites Access adult content Impact of the internet

• • • • • •

Women = Men Use search engines Check weather Games Research/buy products Store/display photos Use online invitations

•

• • • • • •

Woman > Men Appreciate email and instant messaging Health information Religious information Seek online support Research travel Probe genealogy Maps/directions

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Different people use the internet in different ways – Race/ethnicity • • • • • • • • • •

Whites Be online Broadband Wireless / PDAs Email Perform most kinds of transactions Get news/politics Do job-related research Create content Seek hobby information Listen to audio / watch video Impact of the internet

• • • • • •

African-Americans Information for new jobs Information for new housing Browse for fun Religious information Play games Cell phones

• • • • • •

Latinos Access cultural content Download/share files Instant message Get sports information Research travel Cell phones

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Different people use the internet in different ways – Generations • • • • • • • • • • • •

Young Instant message Games Wireless Dating Housing New jobs Create content P2P services Play games Cultural information Rate things Adult content

Impact of the internet

• • • • • • • •

Gen X / Boomers Transactions Get news / politics Health Job-related information Information for new jobs new housing Religious information Seek online support

• • • • •

Seniors Email Weather Use government web sites Get maps directions Research travel

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Impact and implications: 2 Nine digital gaps persist • •

• •

Factors where there are strong correlations Age – internet use is highest among young, lowest among older Americans Educational attainment – internet use is high among those with college and graduate degrees and relatively low among those with high school diplomas Disability status – internet use is lower among the disabled Language preference– internet use highest among English speakers, and lower among those who prefer to speak a language other than English

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Impact and implications: 2 Nine digital gaps persist Factors where the correlations are weaker, but are still significant • Race and ethnicity – internet use is high among whites and Asian-Americans and lower among African-Americans. • Income – internet use is highest among those living in households with $75,000 or more of income and low among those living in households with under $30,000 of income. • Parental status – internet use is higher among those with minor children living at home than in households with no children under 18 living at home. Impact of the internet

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Impact and implications: 2 Nine digital gaps persist Factors where there are differences in the internet using populations, but where statistical correlations are not notable • Employment status – internet use is highest among students, lowest among the retired and widows • Community type – internet use is higher among suburban and urban residents, lower among rural residents

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Impact and implications: 3 • In our midst is the first generation to have grown up with interactive media. They want to manipulate, remix, and share content. • They also expect to be able to be in conversation with other creators. And their conversations never end in the “always on” world. • They hope they can get help from peers and teachers whenever they need it • But that is NOT everyone’s story

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Reality 4

Multi-tasking is a way of life – and people live in a state of “continuous partial attention” --- Linda Stone

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Multitasking and attention deficits: What else were you doing when you last… Watched TV

Listened to radio

Read a newspaper

Used the Talked on internet the phone

Watched TV

*

9%

38%

17%

54%

Listened to radio

13

*

21

16

30

Read a newspaper

43

21

*

2

14

Used the internet

20

17

2

*

19

Talked on the phone

57

25

14

18

*

Source: Forrester Research, 2004

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Kaiser Family Foundation, Generation M, March 2005

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Kaiser Family Foundation, Generation M, March 2005

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Impact and implications • Younger users “process” work and play differently from their elders • The implications for productivity and completion/mastery of tasks are unsettled • The need for sanctuary and a place for quiet and contemplation is being more urgently articulated – Josef Pieper: Leisure: The Basis of Culture

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Reality 5

Ordinary citizens have a chance to be their own media creators

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Content creation 33% of online teens share their own creations online, such as artwork, photos, stories, or videos (19% of adults) Impact of the internet

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Content creation 32% have created or worked on webpages or blogs for others, including those for groups they belong to, friends or school assignments (11% of adults) Impact of the internet

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Content creation 22% report keeping their own personal webpage (12% of adults)

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Content creation 19% have created their own online journal or blog (8% of adults)

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Content creation 19% say they remix content they find online into their own artistic creations (9% of adults)

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Impact and implications • Media making is being democratized • New voices in the online world – but don’t be fooled by the power curve – Blogosphere is not represented by the most well trafficked blogs • Ideas about intellectual property change – Ideas about fair use and sharing change

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Reality 6

The internet is becoming a privileged information and communications medium and that changes expectations and behavior Impact of the internet

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Expectations of internet users – 2002

Expect to find online Up-to-date news

85%

Basic government info

82%

Health / medical info

81%

Products and services info

79%

Locate a person

58%

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Internet use at major life moments Total who used internet

% relevant internet users who say int. played crucial / important role

Overall growth > 2002

Bought a car (62.5 mill.)

29 million

27% 17 million

21%

Got more education / training for career (53 mill.)

35 million

39% 21 million

50%

Chose a school for me / my child (39.5 mill.)

27 million

45% 17 million

55%

Helped another with a serious illness (66.5 mill.)

33 million

24% 17 million

55%

Made major investment (56 mill.)

29 million

29% 16 million

77%

Internet use at major life moments Total who used internet

% relevant internet users who say int. played crucial / important role

Overall growth > 2002

Found a new place to live (32.5 mill.)

16 million

33% 11 million

25%

Changed jobs (34 mill.)

14 million

25% 8 million

17%

Dealt myself with a major illness (26 mill.)

12 million

26% 7 million

16%

Got married (7 mill.)

3 million

24% 1.6 million

63%

Impact and implications • People’s relationship to information is changing – Volume growing – Velocity increasing – Valence improving • Importance of word of mouth, grassroots, viral efforts is growing • The online response comes in recommender systems

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Reality 7

The mass market is fragmenting and heavy internet users are different consumers from lighter users and non-users Impact of the internet

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Fragmented media environment (% of all Americans who “regularly” go to news source: PRC People/Press)

70 60 50

Local TV Natl TV news

40

Cable news Newspapers

30

Radio Online News

20 10 0 1994

1996

1998

2000

2002

2004

Getting News on the Typical Day: Elite Broadband Users Versus the Rest (% of who say they get news from specific source ‘yesterday’) “High-powered” home broadband

All other home broadband

59%

54%

National TV

52

46

Radio

53

47

Local paper

43

35

Internet

71

24

National paper

21

14

Average no. of sources

3.0

2.2

Number of cases

395

619

Local TV

Source: Pew Internet Project December 2005 survey.

Impact and implications • Business models are under siege • People can more easily “glocalize” information – “Daily Me” production – “Daily Me” consumption • The “paradox of choice” grows as does the need to gather information to sort through choice Impact of the internet

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Everything will change more because of the J-curve laws • Computing power doubles every 18 months – Moore’s law • Storage power doubles every 12 months – disk law • Communications power doubles every 2-3 years with improvements in fiber optics and compression – Gilder’s law – Spectrum power is enhanced with efficiency improvements in spectrum allocation and use

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Eight trends to watch • More people and more things will be networked, giving rise to “the internet of things” and “everyware” • Emerging technologies will go mainstream: VOIP, voice recognition, tablet computers, IPTV • Mobility power grows and smart mobs proliferate • Content creation and content sharing power expand

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Eight trends to watch - continued • Search power will expand and become more social • Data in objects and in specific places will be tied together and contextualized – “spime” rises • The internet will become more “tiered” • RSS-ification of information will make it more of a “push” world

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10 immediate takeaways • It’s a “smart mob” world • It’s a Long Tail world • It’s a world moving towards “networked individualism” • You’re your own news node – you can bypass traditional media • You are a community-building node

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10 immediate takeaways - continued • You are a learning node and teaching node • You can watch conversations – learn what influencers are doing • You can participate in conversations • You can recruit new allies and find new ways to tell your story • You can help reshape the business model of new media

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Thank you! Lee Rainie Director Pew Internet & American Life Project 1615 L Street NW Suite 700 Washington, DC 20036 [email protected] 202-419-4500

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