Peter Losh Resume - Online Marketing

PETER LOSH

Online Marketing 420 W. Stocker St., Apt. E Glendale, CA 91202 909 706-8447 [email protected]

ACCOMPLISHMENTS

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Led corporate teams in all phases of web site / intranet development: wireframing, content management, template design, and HTML coding (Broadwing Engineering, NetQoS, FarStone Technology)

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Designed corporate web sites, business presentations, marketing collateral, advertising graphics, and technical diagrams. Edited product manuals and start-up guides (CDC, NetQoS, Broadwing Communications, FarStone Technology)

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Managed all aspects of web site development and e-commerce (FarStone Technology, Von Gonten Communications)

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Created e-mail promotions that generated record sales. Loaded email campaigns, segmented lists, and monitored results (iolo technologies, FarStone Technology, iolo technologies)

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Designed e-mail promotions that generated record sales (iolo technologies, FarStone Technology)

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Developed search-friendly web site content that led to a 500% increase in organic traffic (FarStone Technology)

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Authored press releases, articles, directory listings, and blogs to build quality inbound links and improve search rankings (FarStone Technology, iolo technologies)

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Edited a published volume on the history of religion

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Authored search-friendly content guidelines for Disney Family editors, and SEO guidelines to improve the rakings of legacy Disney pages.

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Wrote SEO requirements for improved site architecture, internal linking, keyword strategies, content development, web site redesign, and online marketing (FarStone Technology, iolo technologies)

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Wrote and designed data sheets. Authored user set-up guides, white papers, FAQs, press releases, articles, and GUI strings (NetQoS, FarStone Technology)

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Edited business proposals targeting major corporations, quick start guides, and product manuals (NetQoS, FarStone Technology)

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Reversed a one-year downward traffic trend on an established corporate web site. Increased organic search traffic by more than 500% over a two-year period and doubled the number of site visits (FarStone Technology)

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Designed landing pages for special promotions, pay per click campaigns, affiliate sales, and e-mail offers (FarStone Technology, iolo technologies)

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Realized record e-commerce revenue with limited advertising dollars and no new product launches, while concurrently performing tasks for web development, trade shows, business development, and channel sales (FarStone Technology)

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Designed a new shopping cart that doubled the customer conversion

rate (FarStone Technology)

SPECIAL SKILLS

EXPERIENCE

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Reviewed new software for language and usability. Made detailed recommendations for improvements (FarStone Technology)

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Strong writing, editing, and communication skills. Ability to state complex points simply, accurately, and concisely

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Thorough knowledge of HTML and CSS. Ten years of experience designing and building corporate, government, non-profit, and small business web sites

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Proficiency with a wide range of design software, including Photoshop, Illustrator, InDesign, FrontPage, PowerPoint, and DreamWeaver

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Expert knowledge of search engine optimization (SEO) to drive organic traffic to web sites. Extensive experience with analytics, including Google Analytics, WebSideStory, and WebTrends

Disney Family — North Hollywood, CA (March–May 2009) Contract SEO Manager Researched keywords and made content recommendations for Disney Family editors. Authored guidelines for writing meta data, creating searchfriendly content, and optimizing legacy web pages. Handled all SEO for Disney Family pregnancy, food, and travel pages. iolo technologies — Los Angeles, CA (Dec. 2007–Oct. 2008) E-Commerce Manager Created e-mail campaigns, landing pages, and company newsletters. Wrote search-friendly content for landing pages, press releases, and special promotions. Built quality inbound links for SEO. Researched keywords and wrote meta tags for web pages. Made ongoing recommendations for web site usability, shopping cart click-through, and search visibility. Managed company affiliate and pay per click programs. FarStone Technology — Irvine, CA (July 2005–Dec. 2007) Internet and E-Commerce Manager Managed all areas of corporate e-commerce. Wrote, designed, and managed e-mail promotions and HTML newsletters. Negotiated online partner promotions. Led a corporate web site redesign targeting aesthetics, usability, organic search, and customer conversion. Analyzed traffic data, researched keywords, and applied ongoing search engine optimization to the corporate site. Wrote copy for online use and print marketing. Designed web pages, data sheets, business presentations, and magazine ads. Reviewed product GUIs for language, presentation, and usability. Redesigned the corporate shopping cart. Von Gonten Communications — Bryan, TX (Jan. 2003–Jan. 2005) Freelance Web Designer, Marketing Consultant & Copy Writer Built search-friendly small business web sites. Wrote and edited copy for web sites, brochures, information sheets, articles, and special

promotions. Designed flyers, maps, brochures, t-shirts, and other print material. Developed and implemented client marketing campaigns. Drove traffic to client sites with search optimized content and inbound links. Loop One — Austin, TX (May & June 2004) Contract Interface Designer Hand coded CSS-based HTML templates for an e-commerce shipping application. Templates were in compliance with W3C XHTML guidelines. NetQoS — Austin, TX (Jan. 2001–Jan. 2003) Web Site Designer & Graphic Artist Built and maintained the NetQoS corporate site. Wrote meta tags and search-friendly copy. Created online demonstrations (Flash, HTML, and PowerPoint), marketing collateral, business graphics, network diagrams, and animated banner ads. Broadwing Communications — Austin, TX (Oct.–Dec. 2000) Contract Web Site Designer & Graphic Artist Led a team project to build an intranet site for Broadwing Engineering. Designed, wrote copy for, and built promotional web sites. Created Flash presentations, posters, flyers, and Illustrator and Photoshop graphics. Dell Computers — Austin, TX (July–Sept. 2000) Contract Web Developer & Graphic Designer Hand coded HTML and XML pages. Developed graphic content for the Dell Online Small Business Division. Centers for Disease Control — Atlanta, GA (Mar.1997–Nov.1999) Web Site Designer, Graphic Artist Built and maintained the Office of Genetics and Disease Prevention web site. Created 2D and 3D graphics, logos, brochures, program covers, illustrations, animated GIFs, and web-ready images. Wrote and edited copy.

EDUCATION

B.A. in French, University of Redlands, Redlands, CA. Minor in German, concentration in Art and Spanish. Over 80 units of studies at the Art Institute of Atlanta (Computer Animation, 3.97 GPA).