People For Animals - Ngo- Communication Strategy

People For Animals COIMBATORE

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UNIT II

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A

What is Cruelty to animals? •Beating •Kicking •Over-riding •Over-driving •Over-loading •Torturing •Causing unnecessary pain or suffering

Laws governing Animal Cruelty? • The Prevention of Cruelty to Animals Act,1960 • The Performing Animals Rules,1973 and The Performing animals (Registration) Rules,2001 • The Transport of Animals Rules,1978 • The Prevention of Cruelty to Animals (Slaughter House) Rules, 2001 • The Experiments On Animals (Control

FOUNDATION People for Animals was founded in 1994 by Pritish Nandy and Maneka Gandhi who felt a need for people's movement to stop cruelty towards animal.

FOUNDERS Maneka Gandhi, writer and politician, minister of Environment and forest in the Indian Government, a crusading activist for the cause of animals was appointed chairperson. Pritesh Nandy a poet and journalist and now a member of the Indian parliament became the first managing trustee of PFA.

Head and Tails

Together they started a television show called Heads & Tails which brought the cause of animals centre stage. Heads & Tails later became a cult

ABOUT US •People For Animals is India's largest animal welfare organization with a nationwide network of 2.5 lakh members, 160 units and 26 hospitals. •With Mrs Maneka Gandhi as our chairperson, we undertake animal rescue and rehabilitation work across the country.

WHAT PFA DOES •Create Infrastructure – Upgrade and establish facilities for animal rescue and rehabilitation such as shelters, ambulances, mobile clinics and help lines. •Influence Policy – Act as a pressure group to bring about environment and animal friendly legislation. •Endure Implementation – Take direct action through units to protect animals and punish offenders •Street Animal Sterilization – Conduct sterilization

WHAT PFA DOES

•Educate and Sensitize – Conduct programs in schools. Introduce animal welfare either as a course curriculum or extra curricular activity. •Produce and promote media programs on animal related issues •Conduct training programs for lawyers, police, vets and animal owners •Produce books and expert guides on animal care and related issues

WHAT PFA DOES

•PFA checks circuses to ensure compliance with the ban against the display of tigers, bears, panthers, lions and monkeys. Scores of animals have been rescued and rehabilitated. •PFA actively patrols highways to check against overloading and smuggling of animals for slaughter.

WHAT PFA HAS DONE ! •A sustained PFA campaign has resulted in a total ban on cattle transport by rail. •A PFA campaign against abuse of laboratory animals has brought about stringent reforms. PFA members are board members of every Laboratory Ethics Committee. 600 labs have been checked and over 3000 animals rescued. •A PFA campaign against bullock cart races

WHAT PFA HAS DONE !

•A PFA campaign halted plans to rear ostriches for slaughter in Karnataka. •A PFA campaign has led to ensure maintenance standards and daily checks for beach horses in Chennai.

WHAT PFA HAS DONE !

•PFA has provided emergency food and medical aid for animals affected by natural disasters. •PFA has put an end to 300 animal sacrifices. •PFA members are on the Film and Censor Board of India to check animal abuse in films.

WHAT PFA HAS DONE ! •PFA won a landmark judgment replacing the municipal killing of dogs with a sensible sterilization program. •In 1994, a PFA petition won camels their freedom from beach rides. Mumbai' camels were returned to their native desert. •In 1996, a PFA petition put an end to bullfighting in Goa , saving 4000 bulls a year. •In 1997, a PFA petition resulted in making dissection optional in biology classes in

ACHIEVEMENTS PFA COIMBATORE UNIT II (2007)

•Rescued more than 1000 dogs and cats •Saved more than 25 horses that were left to die on road • Helped 700 animals through adoption programs •Saved more than a dozen birds including endangered species

FUTURE PLANS PFA COIMBATORE UNIT II (2007)

•Building proper shelter for animals at the recently allotted land in Erode. •Opening a hospital especially for animals •Providing 24*7 emergency services for animals •Establishing a crematorium exclusively for animals

How can you help?

•This depends on the time and resources •Start a PFA Unit •Join PFA •Donate •Active citizen

Start a PFA Unit in your city •You need a lot of time •Become a PFA member •Send a form to Head Office along with covering letter that you wish to make a PFA unit •Need a minimum of six board members who will help to run your PFA unit.

Join PFA

•PFA is India's largest animal welfare organization with 2.5 lakh members. •Student Member •Life Member •Working Member •Donor

Donate •PFA receives 99% of its funding from individuals like you •All donations to PFA are eligible for tax deduction under 80G •You can also donate at PFA office as well as online

Active Citizen`

•Get help for the animals •Get the word out •Be a role model •Be a responsible pet owner •Keep a lookout

Active Citizen

Adopt an Indian dog, Call 1800-11-21-21 •

Sponsor an animal of your choice

Contact

PFA Head Office Address: 14 Ashoka Road, New Delhi - 110001 INDIA Phone: 011 - 23357088, 23355883 Fax: 011 – 23354321 Website: www.peopleforanimalsindia.org PFA Coimbatore Unit II:

Vadavalli

Kalpana Vasudevan 11/168 Mahaveer Nagar, Marudhamalei Main Road,

Coimbatore - 641041 Phone: 0422-2426845,

SO WHAT WE WANT TO BE?

HUMAN

OR

HUMANE

THINK AGAIN….

Thank You