Pedigree Group 8

Pedigree : IMC design Group 8 Kirti Sana Sudipta Rohan Mandanna Anil

Indian dog food market size - $20mn Pedigree has a market share of 70% in India Expected media expense of Pedigree $2.8mn 

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Communication Mix  TVC  Print Advertisements –Magazines  Direct Marketing  Sales Promotions

PROMOTIONAL EXPENDITURE

25 %

30 %

15 %

30 %

TVC

Print Advertisements

Name of the print media Magazines  Good House Keeping  Femina  Health Plus News Papers  Selective National news papers.

Healthy Happy Dog For Life

Dogs require 6 times more proteins and calcium than humans

Your pets deserve a much

Does your dog embarrass every time at Athe SOLUTION, DISTRACT !

Healthy Happy Dog For Life

Status is for the greedy! Then again, Does your dog mind

A Dog’s status is for Life, Pedigree

A Healthy Dog . . .

Is a Happy Dog.

Meri baari kab ayega ? Oh God… Mujh ko bhi thoda lift kara de … Go to page no. 2

LIFTED PEDIGREE DOG FOOD ! AAPKE KUTTE KO BHI LIFT KARA DE Contd.. From page 1

Direct Marketing Budget – $0.42 mn    

Direct Mail - $0.07mn Telemarketing-$0.05mn Catalog – $0.2mn Internet- $0.1mn

Sales Promotion  Customer oriented – $0.3mn Samples Coupons Trade oriented - $0.4mn POP display Trade allowance

Pet show

Thank You