Mintzbeg’s 5p

Mintzbeg’s 5P Dr. Vidushi Sharma

MINTZBERG’S 5P • Henry Mintzberg (1998) suggests that authors on strategy characterise its meaning in one or more of the following 5 ways • 1. A Ploy • 2. A Position • 3. A Perspective • 4. A Plan • 5. A Pattern

• Ploy refers to outwitting a rival. • Position is about how an organisation places itself in the market. Both are concerned with obtaining a competitive advantage through the existence of core competence. • perspective identifies with those organisations where there is a powerful group of strategy makers. It is their whims, predilections and personality that influence organisational direction.

• plan - a consciously intended course of action, general or specific. • Pattern- It reflects on what we have done and define it as a consistent pattern whether or not it was intended. Because we "see" a pattern what we do is ascribe it as being intentional strategy - "the pattern stems from our plan!"