2009 M-centric Introductión Product Overview

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Executive introduction to mCentric and product Overview Q2 2009

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Agenda

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Copyright 2000--2008 mCentric, Ltd. – All rights reserved. Contains proprietary information.

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Introduction to mCentric

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Trajectory

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Selected Solutions

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Copyright 2000--2008 mCentric, Ltd. – All rights reserved. Contains proprietary information.








Introduction

Company founded in 1.997

Solid business growth from creation.

Success world wide

Solutions adapted to growth markets

Solutions proven in critical situations in mature networks

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Company

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UK Private and investment funds

30%

30%

Copyright 2000--2008 mCentric, Ltd. – All rights reserved. Contains proprietary information.

Founders Technology Funds Other Funds

40% Raimo Lindgren; 30 years experience in Telecoms LatAm!




Jon Moulton; UK prize for Investor of the Year!

Experience; more then 30 years of experience in Telcos, with presence from the inception of the mobile telecommunications sector. 4

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Copyright 2000--2008 mCentric, Ltd. – All rights reserved. Contains proprietary information.








mCentric Values

Experience in markets world-wide, from latin-american, through Europe to Asia. Experience deploying Value Added Services in multiple markets in Europe, Africa and Asia Platform Orientation (Not just applications – enabling “repeatability & reusability”, risk elimination and economies of scale)

Competetive pricing and fast ROI

Strategy based upon continuous innovation.

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International presence

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Madrid Operations centre m centric

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London

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HQ m centric

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DF

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Bogotá Lagos

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Agenda

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Copyright 2000--2008 mCentric, Ltd. – All rights reserved. Contains proprietary information.

1

Introduction to mCentric

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Trajectory

3

Selected Solutions

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mCentric Trajectory m centric

Global Customers

8 Copyright 2000--2008 mCentric, Ltd. – All rights reserved. Contains proprietary information.

Partners

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Agenda

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Copyright 2000--2008 mCentric, Ltd. – All rights reserved. Contains proprietary information.

1

Introduction to mCentric

2

Trajectory

3

Selected Solutions

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MessageBack MessageBack permits message exchange independently of whether both parties have credit. There are two ways to enjoy the service.

Copyright 2000--2008 mCentric, Ltd. – All rights reserved. Contains proprietary information.

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Reverse Charge (RC) messaging

If the target user accepts, messages are charged to his account or balance

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Reply Paid (RP) messaging

or, the sender may initiate a communication proactively paying for the reply

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SMS and MMS MessageBack can be applied equally to SMS and MMS MMS

SMS

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MessageBack m

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Making Messaging Even More Profitable

Business Environment Operators in markets expected to surpass 90% penetration by 2010 •With 90% prepaid •With ARPU of US$ 8-10 •With Call-me-back and P2P transfer deployed

CAPEX - ZERO Investment • No network build-out, with self regulating network use • No billing integration

Copyright 2000--2008 mCentric, Ltd. – All rights reserved. Contains proprietary information.

OPEX • SMS push marketing campaigns • No Customer Care overhead

Chargeable transactions 25,000,000

Quarterly progression

20,000,000 15,000,000 10,000,000 5,000,000 0 Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8

MessageBack, or “reverse charge messaging” is a service that is both simple and successful. The application offers a new channel to grow messaging revenues and maintain strong margins even while factoring in the unbilled messages overhead of the solution.

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Multimedia Chat mCentric’s Multimedia Chat offers a rich, dynamic and fun user experience.

Copyright 2000--2008 mCentric, Ltd. – All rights reserved. Contains proprietary information.

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Providing an alternative channel for users stimulating both traffic and increasing operator loyalty

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Integrated with multiple options for invoicing and charging

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Support for all possible access channels SMS, WAP 1.0/2.0, WEB

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Proven in both large, established and emerging networks

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Company with extensive experience around the world

A fun way to promote interaction between users, stimulating revenue for SMS, WAP y MMS. 13

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Chat - Principal features Dynamically optimising the user experience

1. Ergonomic and didactic interface. Copyright 2000--2008 mCentric, Ltd. – All rights reserved. Contains proprietary information.

2. Support for SMS, WAP 2.0, y WAP 1.0, MMS 3. High degree of personalization 4. Content management and automatic rendering according to the model of phone 5. Operator defined emoticons 6. Possibility to include images, both as content and as an avatar 7. Geolocalised 14

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2CU – Mobile Dating

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Users define their own interests and those of people they are interested in meeting, and the service facilitates contact in real time

Copyright 2000--2008 mCentric, Ltd. – All rights reserved. Contains proprietary information.

Your current profile: Andrea, 22, F, Student, MéxicoDF, Hetero Interests:Dinner, meet, art, fun, beach Looking for: date, meet, fun

Your current profile: Mike, 24, M, Barman, MéxicoDF, Hetero Interests: Meet, movies, fun, footb all Looking for: date, meet, movies, fun

To update your profile click here

To update your profile click here

Drives SMS revenue Enhanced fidelity

Connect to Andrea ? She’s in the area, and interested in: Dinner, …

Connect to Mike? He’s in the area, and interested in: Meet, movies, fun, ….

Real time application. Immediate Results. Geolocalizable for even greater impact 15

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m-Blog

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m-Blog is an MMS based communities service which is complemented by SMS, WAP and Web stimulation. • Image, video, sound and text posting

To view an Entry, click on the Title or associated Image

Copyright 2000--2008 mCentric, Ltd. – All rights reserved. Contains proprietary information.

• Personal, private and group spaces • Open Social integration for bidirectional interaction with Social Spaces • Complete moderation capabilities • Notifications and invitations • SMS Alerts

M-Blogs is populated mainly by:

• Follow-blog • Voting

To view • SubscribersEntry, who actanas Writers. click on the

• Search blog

• Readers who doImage not necessarily

Title or associated

• Personalization and themes

need to be Subscribers.

• Simple registration ad auto-login • Incorporated IM and presence

• Moderators who oversee content. Navigate to your FotoBlog via the My Blogs link on any of the main pages.

• Advertisers. 16

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m-Blog m-Blog is an MMS based communities service which is complemented by SMS, WAP and Web stimulation. The Top 10 list is an indicator of the most popular and highly ranked FotoBlog entries. These are determined via our Entry Voting system.

Copyright 2000--2008 mCentric, Ltd. – All rights reserved. Contains proprietary information.

The Recent Entries list simply shows the entries that have been posted most recently.

The Show ALL links show all entries that have been voted for and full list of recent entries respectively.

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M-Blog m-Blog’s Alerting capabilities help stimulate both use of the solution itself and also underlying network traffic

Copyright 2000--2008 mCentric, Ltd. – All rights reserved. Contains proprietary information.

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m-Blog Showrooms

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Showrooms are community-driven Blog Spaces. Any registered FotoBlog user can Upload content and Download content to and from a Showroom

Copyright 2000--2008 mCentric, Ltd. – All rights reserved. Contains proprietary information.

Popularity is measured by the number of downloads a piece of Showroom content has achieved.

The Showrooms list can be seen on the FotoBlog service home page Comment, follow and vote on showrooms as you can on normal FotoBlogs

Uploaders whose content becomes popular amongst FotoBlog users will receive Incentives for publishing popular content.

Click any Showroom to see content that has been posted to it

The Name and Description of a Showroom defines the context of entries posted in that Showroom e.g. Poems, Movie-related, etc.

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Sponsored Messaging

Brands sponsor “opt-in” SMS/MMS campaigns or promotions, providing free messaging. The sponsors message is inserted into the message to be delivered.

Copyright 2000--2008 mCentric, Ltd. – All rights reserved. Contains proprietary information.

Welcome Marketing

Logout

My Campaigns

Reporting

Show Filter: Start

Create New Campaign

All Finish

Who

Message

08:00

08:59

Coca Cola

Disfruta Coca-cola zero,Sabor autentico zero Azucar

09:00

09:59

SonyBMG

El nuevo disco de shakira le regala este mensaje

10:00

10:59

Ford

Maneja seguro, Maneja un Ford.

Concurso PepsiMax FOTOS Manda tu mejor foto por MMS al 1234. Ganarás mensajes SMS y MMS gratis y competirás en el GRAN FINAL

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Instant Messaging / Chat Set up a whitebranded community and/or chat with MSN, AIM, Yahoo and Google Talk Buddies ANYWHERE! More than 100,000 Whizzper Users Worldwide in a Matter of Months

Copyright 2000--2008 mCentric, Ltd. – All rights reserved. Contains proprietary information.

Dynamically Add Services: MSN, Yahoo, AIM, Web, Wap1.0, Wap2.0, Web Mobile, J2ME Multi-Language, Multi-Country

GTalk, Facebook, Adbot, Opt-In Content

Avatar transmission, Personalisation by Brand 21

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USSD SC&D architecture m-Centric’s USSD Service creation and deployment solution enables Telcos to minimise time to market and maximize service availability

Copyright 2000--2008 mCentric, Ltd. – All rights reserved. Contains proprietary information.

Open Service Delivery Open the mobile network to third-parties in order to stimulate innovation while maintaining control over user management, security and billing. Enable nonspecialised, especially local developers to participate in the service creation community beyond the mobile operators. Cost Savings and Faster Time-to-Market for Service Providers Streamline the services model. Help service providers to save in hardware and software infrastructure, integration costs, development costs, etc. Emerging Standards Compatibility BlackWidow ensures ongoing compatibility and interoperability with all relevant telco systems and standards, enabling the operator to take full advantage of emerging technology Compelling End-User Experience Break the “vertical services” mindset and offer exciting services that seamlessly combine numerous services such as communities, location and messaging to offer a highquality, unified end-user experience. Performance Provide a robust, integrated platform for delivering any number of value-added services employing messaging, location, communities, etc. Deliver truly integrated management, statistics, reporting. 22

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USSD Service C&D Lifecycle

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Requirement specification

• Administer • Evolve

• Specify • Analyze • Design

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TVE

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Netsize

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Telecinco

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Movilisto

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Operate

Conceive

Deploy

Develop

Mobileway

20 0 Monday

Wednesday

Friday

Sunday

• Publishing • Sandboxing m centric

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• Develop • Document m centric

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Eclipse Plug-in 23

Money Transfers ®

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SMS Flow

Top Ups

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Remittance

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M-Centric Mail m-Centric’s mobile e-mail is a market proven solution for delivering not only e-mail but also an address book, calendar and to-do list to mobile users

Copyright 2000--2008 mCentric, Ltd. – All rights reserved. Contains proprietary information.

Mass market Solution Offers a mobile e-mail solution to the vast majority of mobile handsets available in the market place, including very low spec or old models Reduced per-user cost Tiny per user cost when compared with existing higher-end solutions such as BlackBerry, Seven o Good. Multi-channel Transparent integration across all common access channels: SMS, WAP 1.x, WAP 2.x, Java client, WEB. Concentrator The solution provides a white branded account to be branded for the network operator as well as integration with any external e-mail that supports POP3, IMAP4, Exchange, Lotus. Push notifications The solution can be configured such that the user is kept permanently informed in the activity in any ore all the accounts to which they are subscribed.

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Why mCentric?

Platform Services

Copyright 2000--2008 mCentric, Ltd. – All rights reserved. Contains proprietary information.

Company

Qualities • • • •

Advantages & Benefits

Experts in the operation of SVA Specialists in SVA Dynamic Knowledgable both in back and front office technology and processes • Committed to innovation

• • • •

• Market tested Platform • Open Platform • Product with functionality required by market.

• Risk reduction • Economies of scale • Capacity for shared and managed services • Services can be shared beween countries

• Proven and with comercial referenceswith millions of users.

• Experience in all flavours of network and network elements; SMSC +GWs, MMSC, USSD, WAP Gateway, Proxy Pull, PrePaid, LES, Radius, IN...

9 years with comercialized systems Profound knowledge of SVA Globe-Spanning experience R&D centre in Madrid

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For further information, information, please contact

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NEIL WENTWORTH Sales Director José Echegaray, 8 – Building 3 28230 Las Rozas – Madrid Spain

Mobile: +34 670 76 33 86 Phone: +34 91 277 03 00 Fax: +34 91 277 0404 [email protected]