Park Sons Packaging Ltd
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Assignment on packaging industry in India
Park sons Packaging ltd.
Assignment on packaging industry in India Submitted to : Mrs. Swati Bhatt kumar faculty (Marketing) SRM university 35084105
Submitted by : Ripunjay Sec - B Roll no. -
Packaging Packaging can be described as covering the product with one or more suitable material for ease of handling , transportation and marketing. Packaging not only differentiates one brand from another but also, At times, gives a purview of the product being sold. Packaging is defined as the “science , art and technology of enclosing or protecting products for distribution, storage , sale and use”. Packaging also refers to the process of design, evaluation and production of packages. Packaging is often accompanied with attractive and informative labeling. A package label is any written , electronic or graphical message on the container of the packaged product.
Assignment on packaging industry in India Benefits of packaging •
Physical protection
• • • • • •
Barrier protection Containment Information transmission Marketing Security Convienience
The objects enclosed in the package require protection from various damages they may get, like from shock , vibration, compression , temperature etc.
Indian packaging industry History of packaging is as old as trading of commodities. Earliest packaging of product was done by natural materials. However with passage of time and development of technologies significant improvement were introduced in packaging also. The notable facts are:• The Indian market for all types of packaging material is estimated variedly between Rs280 and 300 billion per annum. Of the above figure the consumer packaging market has been estimated around Rs.140 billion per annum.
Assignment on packaging industry in India •
Consumer packaging is highly fragmented ,with only a small percentage of companies above Rs.1 billion sales revenue.
•
Bulk packaging is primarily in the small scale sector ,mainly on account of the government reservation policy for the SSI sector.
•
In the packaging sector, there are very few foreign firms operating in India on a joint venture basis or as subsidiaries.
•
On the packaging machinery side, while a wide range is manufactured in India , the industry also imports machinery, especially at the high end.
Market for consumer packaging India (200708) Products Flexible packaging Rigid plastics Printed cartons Glass bottles Metal cans Caps & closures Labels Others Total
value(Rs billion) 32.0 28.0 24.0 16.0 11.0 10.0 6.0 21.0 148.0
Assignment on packaging industry in India
Company profile
Parksons packaging combines its fifty years of experience in the printing and packaging industry with a global and forward thinking approach to provide its customer with the best packaging solutions Today , parksons is one of the largest producers of high quality folding cartons in India. We cater to some of the best known brands and leaders in the FMCG , food & beverages , Pharmaceutical and many more sectors. In addition to servicing clients in the Indian market , Parksons is increasingly supplying packaging to leading companies around the globe. Parksons adhere to the highest standard of quality and continuously invest in the latest technology at all levels of production , from the pre press stage to the final execution. MISSION STATEMENT It is the mission of parksons to be a complete solution provider to customers, partnering with them in the development of high quality, innovative and cost effective packaging solution while maintaining our commitment to following fair business practice with complete honesty and integrity.
Assignment on packaging industry in India VALUE ADDED SERVICES Our value added services help us to provide our customers with attractive cartons in a variety of finishes such as: •Matt and gloss water based coating •glossy and matt lamination •Embossing •foil stamping •window patching •printing
PRODUCT PORTFOLIO • FOLDING CARTONS Parksons produces high quality folding cartons 1 billion/annum CLIENTS •garnier •axe •pepsodent •L’oreal •Aristrocrat •Mc.Donald • Litho laminated •milkybar •Perk
Assignment on packaging industry in India •lipton •LG mobiles • Plastic cartons •parachute •Dr. Reddys • Labels • haywards 5000 • Retail ready packs • L’Oreal • Cadbury • brittania • Lined cartons •Ashok masala
Assignment on packaging industry in India
Park sons Packaging ltd.
Assignment on packaging industry in India Submitted to : Mrs. Swati Bhatt kumar faculty (Marketing) SRM university 35084105
Submitted by : Ripunjay Sec - B Roll no. -
Packaging Packaging can be described as covering the product with one or more suitable material for ease of handling , transportation and marketing. Packaging not only differentiates one brand from another but also, At times, gives a purview of the product being sold. Packaging is defined as the “science , art and technology of enclosing or protecting products for distribution, storage , sale and use”. Packaging also refers to the process of design, evaluation and production of packages. Packaging is often accompanied with attractive and informative labeling. A package label is any written , electronic or graphical message on the container of the packaged product.
Assignment on packaging industry in India Benefits of packaging •
Physical protection
• • • • • •
Barrier protection Containment Information transmission Marketing Security Convienience
The objects enclosed in the package require protection from various damages they may get, like from shock , vibration, compression , temperature etc.
Indian packaging industry History of packaging is as old as trading of commodities. Earliest packaging of product was done by natural materials. However with passage of time and development of technologies significant improvement were introduced in packaging also. The notable facts are:• The Indian market for all types of packaging material is estimated variedly between Rs280 and 300 billion per annum. Of the above figure the consumer packaging market has been estimated around Rs.140 billion per annum.
Assignment on packaging industry in India •
Consumer packaging is highly fragmented ,with only a small percentage of companies above Rs.1 billion sales revenue.
•
Bulk packaging is primarily in the small scale sector ,mainly on account of the government reservation policy for the SSI sector.
•
In the packaging sector, there are very few foreign firms operating in India on a joint venture basis or as subsidiaries.
•
On the packaging machinery side, while a wide range is manufactured in India , the industry also imports machinery, especially at the high end.
Market for consumer packaging India (200708) Products Flexible packaging Rigid plastics Printed cartons Glass bottles Metal cans Caps & closures Labels Others Total
value(Rs billion) 32.0 28.0 24.0 16.0 11.0 10.0 6.0 21.0 148.0
Assignment on packaging industry in India
Company profile
Parksons packaging combines its fifty years of experience in the printing and packaging industry with a global and forward thinking approach to provide its customer with the best packaging solutions Today , parksons is one of the largest producers of high quality folding cartons in India. We cater to some of the best known brands and leaders in the FMCG , food & beverages , Pharmaceutical and many more sectors. In addition to servicing clients in the Indian market , Parksons is increasingly supplying packaging to leading companies around the globe. Parksons adhere to the highest standard of quality and continuously invest in the latest technology at all levels of production , from the pre press stage to the final execution. MISSION STATEMENT It is the mission of parksons to be a complete solution provider to customers, partnering with them in the development of high quality, innovative and cost effective packaging solution while maintaining our commitment to following fair business practice with complete honesty and integrity.
Assignment on packaging industry in India VALUE ADDED SERVICES Our value added services help us to provide our customers with attractive cartons in a variety of finishes such as: •Matt and gloss water based coating •glossy and matt lamination •Embossing •foil stamping •window patching •printing
PRODUCT PORTFOLIO • FOLDING CARTONS Parksons produces high quality folding cartons 1 billion/annum CLIENTS •garnier •axe •pepsodent •L’oreal •Aristrocrat •Mc.Donald • Litho laminated •milkybar •Perk
Assignment on packaging industry in India •lipton •LG mobiles • Plastic cartons •parachute •Dr. Reddys • Labels • haywards 5000 • Retail ready packs • L’Oreal • Cadbury • brittania • Lined cartons •Ashok masala
Assignment on packaging industry in India
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