Advertising Campaign for the Product Launch of
Paint Scrolling Device
Dream Splash
Presented by:
Olive Kumar Paul Kshitij Narain Manajyoti Bora Shubhra Praveen
Dream Splash
Product Views
Bottom view
Side view
Features of the Paint Scrolling device • Paint scrolling device has an inbuilt color lab consisting of primary colors which creates all the shades of the spectrum palette. Thus a real saver of time & material. • this is an automatic device painting directly on to the walls at highest quality. •
Paint scrolling device gives • High speed • Low noise • Durable
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Low detritions thus increases the quality of product.
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Ability to perform immediate re-colorization
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Small size, light weight, and easy to carry.
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High spraying efficiency, less pollution, low noise.
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Net weight /Gross Weight:: 1.5 kg
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Power supply: 110V/220V, 50Hz (As per Customer's requirements)
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Corrosion-resistant, super wear-resistant, long life.
Segmentation The segmentation of the market for our product has been done by Demographic Analysis The product mainly has a Target Group consisting of based on income: • •
The urban upper middle class The upper class
This also includes the independent youth, who are more than willing to experiment with there selves.
Advertising Objective •
Primary •
•
Relate to own needs & desires
Secondary •
Act
•
Modify Attitude
Positioning Statement For those who like to have fun, painting their homes.
Medium Used Print media is used as the preferred media for the
designed promotional campaign. Print medium includes Newspapers Magazines
e following Ad’s trace the product from : • Pre-launch focusing on creating curiosity
oving to : • Launch focusing on spreading product feature awareness
c
Want your Wall to be like this..???
72 hours from now, you will know how...
Want your Wall to be like this..???
48
how....
hours from now, you will know
Want your Wall to be like this..???
24 hours from now, you will know how....
Want your Wall to be like this..???
The
Wait
is Over… Here’s the Answer !!
Dream Splash Paint your Dreams, quicker than you dream.
30 minutes & The wall never looked the same again !! Dream Splash Paint your Dreams, quicker than you dream.
Find the colors of happiness.. Paint your dreams on the walls…!!!
Dream Splash Paint your Dreams, quicker than you dream.
Thank You
for your kind Attention