TRAINING PRESENTATION FOR WYNN RESORT MACAU AUGUST 2006
Who are we ?
The managemen Ronnie Bar-Tur Managing Director
Tal Bar-Tur
Lior Wiesel
Marketing Manager
Operation Manager
From the laboratories to the consumer
Packaging Department
R&D Laboratory
Sunrise over the Dead Sea
A harmony of science and the gifts of nature
The Dead Sea - some interesting facts ØThe largest “Natural Spa” in the world located in the south of Israel. ØThe lowest point on earth 452 meters (1,490 feet) below sea level. ØFamous also for its black mud.
Ø A mini-universe with its own unique microclimate. Ø The saltiest and most mineral-laden in the world. Ø Everybody can float in its’ waters.
The Dead Sea is very much alive
The Dead Sea is a very “active” environment Ø The richest natural mineral source in the world; with a concentration of 32% dissolved minerals. Ø Contains 21 different minerals. Ø 12 of these are found in no other sea or ocean in the world!
5,000 years of History King David, King Herod, Jesus and John the Baptist were closely linked with the Dead Sea and its surroundings.
King Herod
King David
In the bible, during the Egyptian conquest, Queen Cleopatra obtained exclusive rights to build cosmetics and pharmaceutical factories in the area.
Queen Cleopatra
The Dead Sea - A holy and historical place
Sunrise at the lowest place on earth-452 m below sea level
Why is the double D formulaTM so crucial for your skin ? A combination of 2 unique elements
DEAD SEA MINERALS
Magnesium is important for cell metabolism Potassium is essential for cell metabolism Sodium protects the body against excess fluid loss Calcium is necessary for strengthening cell membranes Bromine stimulates natural skin repair processes Chlorine is important in cell metabolism Sulfur
stimulates the body’s natural healing powers
Iodine
is essential for cell metabolism and regulates
DUNALIELLA SALINA ALGAE
A wonder-working plant for beautiful skin Health promoting carotenoids Beta-carotene one of the most powerful nutritional elements Anti-oxidants protect against “free radicals” Sun Protection
Dead Sea minerals and their role in the double D formula™ Ø Due to their hygroscopic characteristics of absorbing water from the sea and the atmosphere, minerals are absorbed into the skin restoring its’ moisture. Ø The mineral’s absorption into skin cells is known to enhance intracellular water capacity and thus contribute to the skin’s natural nourishment factor
Trace elements and mineral salts are essential for proper skin function
s, together with Dunaliella Salina Algae ults in a smoother and more supple skin.
Dunaliella Salina’s role in skin hydration Ø Living creatures need to develop unique abilities in order to adapt to the environmental conditions of the Dead Sea-extremely salty waters and harsh sun! ØDunaliella Salina is a remarkable unicellular alga that has created a mechanism to do so.
ØDunaliella Salina has protective internal mechanisms based on glycerol production and beta-carotene overproduction which enable it to survive both salt and UV stress.
Scientific Conclusions Modern science now, has conclusive proof that the Dead Sea’s rich concentration of minerals, black mud and salts could be the best way of ensuring that skin cells maintain the required moisture and mineral levels to help slow down the aging process.
Products containing Dead Sea minerals have anti-wrinkle effect of 46% more then other anti-aging products.
The uniqueness of our double D formula™
The combination of both Dead Sea minerals AND Dunaliella Salina algae in Ocean White products, contributes to skin’s moisture, elasticity and vitality.
How can the double D formula™ “bring the skin back to life”? An organ rich in water Hydrated skin
Dehydrated skin
13 %
10%
50%
50%
70%
70%
Hydration Moisturising Water …
The skin A vital organ consisting of 3 parts
EPIDERMIS
KERATINOCYT E
MELANOCYTE
The skin A vital organ consisting of 3 parts
FIBROCYT E DERMI S
The skin A vital organ consisting of 3 parts
ADIPOCYTE
HYPODERMIS
The skin An organ providing dynamic protection HYDROLIPIDIC FILM
SEBACEOUS GLAND
SWEAT GLAND
Type of skin The quantity of sebum determines skin type +++ OILY SKIN
Sebu m NORMAL/ COMBINATION SKIN
--DRY SKIN
Oily skin VISUAL EXAMINATION thick skin dilated pores blackheads shiny aspect dull complexion CUSTOMER'S FEELING shiny skin problem of makeup wear PRODUCT TEXTURE fine, light, matt
Dry skin VISUAL EXAMINATION fine skin tight pores matt aspect CUSTOMER'S FEELING skin discomfort strong need to apply a cream PRODUCT TEXTURE rich, comfortable, nourishing
Normal/combination skin VISUAL EXAMINATION shiny T-zone open pores, blackheads sides more matt tight pores CUSTOMER'S FEELING opinion based on the predominant zone PRODUCT TEXTURE light in summer more comfortable in winter
“key” to unlock the mysterious healing powers
of Ocean white products…
Our product range
Facial care
alance and hydration All skin types
Time Challenging™ Treatment Anti aging
ANTI AGING ATP SERUM
Multi Action Day Cream
Time Challenging facial Massage Cream Time Challenging Mud Mask
Nourishing and Hydrating Night Cream Firming Eye Gel
Time Challenging Night Treatment Time Challenging Eye Repair Gel
Cleansers Deep Cleansing Milk
Gentle purifying Toner
Mask treatments Gentle Scrubbing Mask
Mud Mask
Moisturizing Treatment Mask
Regenerating Whitening Mask
Time-ChallengingTM Facial Massage Cream double D formuleTM fortified with naturally derived energizing extracts: Avocado Oil, Grape seed oil and Jojoba oil. Result: firm, tone and hydrate
Directions for an effective facial Massage
eyes
mouth
neck
forehead
cheeks
Pigmentation and black spots Factors ØSun
and UVA-UVB sun rays
ØHormones: ØAgeing
pregnancy mask (chloasma)
process: ageing spots (lentigo)
ØStress ØPhotosensitivity ØMedicines:
due to perfume
antibiotics
Melanin = natural pigment developed in the skin's deep layer, by specific cells called Melanocytes that is responsible for colouring our skin and hair.
Regenerating whitening mask
For a seamless, natural matte look. ØA special treatment formulated to whiten pigmentation and defects. ØHelps reduce dark spots. ØUV protection.
Women and their bodies Firm skin
Comfortable skin
Soft skin Smooth skin
Supplie skin
Daily body treatments Revitalizing body lotion
Multi-action hand cream
Vitalizing mineral bath crystals
Skin- softening foot cream
Active black mud soap
Natural mineral soap
Thank you for your Time!