Outdoor Media - Introduction (redberry Outdoors)

INTRODUCTION OUTDOOR DISPLAY & TRANSIT SOLUTIONS

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Research Findings … What About Advertisers ?

60%

out of home Time spent

3% Advertiser investment

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Unaided Recall Outdoor

Magazine s

Network Television

Cable Television

32%

21%

15%

15%

(Primary Source: OAAA

Secondary Source: Adoi Sept 2007)

Outdoor advertising is effective in terms of noticeability and influencing action 48% worldwide claimed that they will consider trying a brand they have seen advertised and 60% for the 25-34 year olds (Source: Adoi Sept 2007)

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Outdoor Media Gaining Popularity

* Significant shift from conventional media to outdoors is observed. ** Highest growth rate registered reinforces outdoor media as a choice advertising platform Always Ahead

Why RedBerry Outdoors?  Differentiated greater impact

Concept

creating wider interest and even

 Credible outdoor billboard network with

5 Highway

Concessions and Premier Sites across the Klang Valley  Rapid KL bus network reaches out to

Passengers Daily

Over 180,000

in

Klang Valley alone.  Strategic Cross Platform Home campaigns like no other

Solutions

for integrated Out-ofAlways Ahead

RedBerry Outdoors’ Concessions No.

Concessions

1

DUKE

2

SILK (Lebuhraya Lingkaran Kajang)

3

KL Sites

4

SMART

6

BesRaya

7

NPE (New Pantai Expressway)

No. of Daily Viewers

Locations 18km long. It connects the North Klang Valley Expressway (NKVE), Jalan Duta Interchange 1 to Taman Hillview Interchange on Kuala Lumpur Middle Ring Road 2 in Ulu Klang. Connects the following highways: KL  Seremban Highway Sg Besi Highway Cheras  Kajang Highway Proposed South Klang Valley expressway 16 sites located at strategic points in Kuala Lumpur and its arteries of network connected to highways such as the KL-Seremban highway The 3km tunnel is an alternative exit to Jalan Sultan Ismail & Jalan Tun Razak.

150,000 viewers (est.) 160,000 viewers daily

200,000 viewers daily

This 16.5km extends from the Istana interchange all the way to UPM interchange, links KL City Center to areas in the South eg Putrajaya & Seremban.

200,000 viewers daily

The 19.6km connects Jalan Subang Utama, Jalan Klang Lama or Jalan Pantai Dalam to Kuala Lumpur

200,000 viewers daily

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Bus Media Is Effective Average results of multiple campaign Pre & Post Awareness Studies

“ I notice Bus Advertising displays ”

Source : CDMR Case Studies

Source : SRA / NOP

90 80 70 60 50 40 30 20 10 0 Total Agree

Total Disagree

The most noticed OOH medium Outdoor advertising seen last week (‘000’s) 29,165 27,843

25,435 17,303 12,495

10,422 9,324 8,635

6,152

Oth ers

por t Air

Lig htb ox

e ta xi Ou tsid

Bu s in teri or

y Rai l wa

b an ne r s Wr aps /

Bu ss top

illb oa r ds

Ro ad s ide B

Ou tsid

eb us

2,630

Source: TGI

Reach Mass Audiences In Relevant Places…

Reach Mass Audiences In Relevant Places… Some 1.3 mil passengers per week -180,000 passengers per day 6 Areas of Operation: Area 1 - City Centre Area 2 - Rawang, Kepong, Batu Caves, Gombak, Selayang Area 3 - Taman Melawati, Hulu Klang, Wangsa Maju, Setapak, Keramat, Pandan, Ampang Area 4 - Cheras, Kajang, Bangi, Serdang, Putra Jaya, Cyberjaya, Sg Besi, Dengkil Area 5 - Puchong, Subang Jaya, South Petaling Jaya, Old Klang Road, Sri Petaling, Port Klang, Klang South, South Shah Alam Area 6 - North Klang, North Shah Alam, Subang, Sg Buloh, Damansara, North Petaling Jaya

Why Rapid KL Buses?  Established Network And Well Thought-out Routes.

 Over 650 buses Roaming Almost All Corners Of Klang Valley  Exclusive coverage for high traffic Rapid KL LRT stations  Rapid KL Is Professionally Managed And Operated  Clean and well maintained buses for Positive Association and Representation Of Brand Image.  Flexibility of Ad Formats to match any campaign needs  Indemnity And Quality Assurance.

Categories CITY CENTRE (Bus No. ‘B’ & ‘E’ )  City Shuttle Service that provides access to the CBD  Express Service designed to serve suburbs during peak hours to the city hubs URBAN BUSES (Bus No. ‘U’ & ‘T’)  Local Shuttle Service that feeds passengers from residential areas to main routes  Trunk Line Service that receives passengers from local shuttle service and transports them to city hubs (limited stops)  Sub-Trunk Service that inter-connects suburban hubs

BOOKING DEADLINE: Minimum 1 month before campaign commencement together with confirmed artwork.

Flexible Ad Formats

Panelling

Rear Panel Advertising

Wrap Around

Thank You Gabriel Lee Tel: +6012- 388 7245 Email: [email protected]