OUT LOOK DETAILS THREE “C” REPORT: FIRST “C”: company profile. It's an entrepreneurial journey that has spanned both 'old' and 'new' economies -building successful brick-and-mortar businesses to exploring the frontier world of convergence technologies. About a quarter-century before the onset of the ICE age, the Rajan Raheja Group made its beginning in the construction business. After building a huge presence in the realty market, the Group diversified laterally into manufacturing, financial services and media -- each venture initiated, and executed, to fulfil the objective of assuming leadership in core areas. The list of the Group's successes is long and eclectic. Today, H&R Johnson ( India ) Limited is the top name in ceramic tiles in India . Exide is the strongest brand of batteries in the automotive and industrial field. Co-promoters of Supreme Petrochem Ltd. along with Supreme Industries Ltd, largest processor of plastic materials in India. The Group also joined hands with Oberoi Hotels as co-promoters of Trident Hotels and luxury resort Rajvilas, which Conde Nast Traveller ranked as one of the 25 best villa hideaways in the world. Prism Cement Ltd, has a production capacity of 2.5 million tonnes; The Group is a Co-promoter of Sonata Software Ltd, one of the leading software companies in India . As owners and operators of a fibre optic cable network in Kerala through Asianet Satellite Communications, the group is also a significant stakeholder in the growing convergence business in India . Co-promoters of RMC Readymix (India) Pvt. Ltd. along with RMC Group plc, U.K, the world?s largest manufacturer of Ready-mixed concrete. Hathway Cable & Datacom Pvt. Ltd has extensive cable network in 6 major cities and 7 large towns across India . Globus Stores Pvt Ltd. is India ?s one of the largest apparel brand chain. A 50% JV with the ING group of Netherlands in ING Life Insurance. The venture is already the 5th largest insurer in India .
SECOND “C”: competitor is the INDIA TODAY GROUP.
THIRD “C”: customer every customer like who have a habit of reading books, all management students, customers who had the interest of shares market the outlook magazines will be useful.
BUSINESS TARGETS: If you done the 50 subscription you will get Rs 5000. If you done the 65 subscription you will get Rs 10000.
SWOT ANALAYSIS: STRENGTH: its strength is the quality of the news and chief editor is VINOD MEHTA. It is multinational magazine it had business in all over the world. WEAKNESS: Its weakness is the magazine cost is little bit higher than another magazine. It had not covered the all places in India. OPPURTUNITIES: Outlook: In October 1995, group company Hathway Investments Private Limited entered the print media. Outlook, a weekly newsmagazine headed by Vinod Mehta, galvanised a sluggish market reeling under the impact of satellite TV. Outlook quickly carved a significant niche for itself among discerning readers who value its in-depth, investigative reporting as well as its stylish visual format. Known to be fiercely independent, Outlook has shaken the establishment on events ranging from Kargil to Kashmir to cricket, sensitised the reading public to important issues like big dams, education and gender, and provided an unremitting focus on South Asian geopolitics. Today, Outlook is the preferred magazine of 1.5 million readers in India, and sells more than 11.2 million copies over the year. Outlook Money: In July 1998, the Group launched "Intelligent Investor" rechristened as "OUTLOOK MONEY" as of 30-Nov-2002, India's first personal finance magazine, which offers sound strategies for the lay investor, especially the growing segment of salaried middle and upper middle-class and self-employed professionals. Its message is clear and simple: 'Invest well, borrow wisely, spend smartly'. Evidently, that message has gone down well: the magazine sold upwards of 1,00,000 copies a fortnight within a year. One of its distinguishing
characteristics is that about 93 per cent of readers retain all past issues of Outlook Money. Outlook Traveller: Outlook Traveller is a monthly magazine from the stable of Outlook Publishing India Pvt. Limited and the only significant magazine aimed at the travel reader. Every month since June 2001 OT has introduced readers to the wonders of unknown destinations while also encouraging travellers to take a fresh look at familiar places. Whether people are planning a holiday, or simply dreaming of one, Outlook Traveller continues to take them closer. Outlook Saptahik: Outlook Saptahik, a weekly newsmagazine, was launched in October 2002 to establish significant presence amongst the vast Hindi reading audience. The product targets the evolved Hindi reader keeping their interests, realities & aspirations in mind. Outlook Saptahik retains the core strengths of Outlook with objective, fiercely impartial and bold journalism, while brandishing its own identity through a strong parallel editorial. The magazine is empathetic to its target audience & is not a translation of its English counterpart. THREATS: there are no threats to the company. HYDERBAD: HYDERBAD people report to regional officer HEMANSHU PANDEY (NATIONAL HEAD BUSINESS DEVELOPMENT). Or they report to NEERAJ SHREVASTVA (ASST MANAGER) 09880173871.
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