Our Vision

  • June 2020
  • PDF

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Our VISION: We commit to build and manage the biggest lifestyle brands in the Philippines serving diverse markets. Our MISSION: Key word :

A.C.T. I.O. N.

Aim to become the employer of choice Create superior shareholder value Take our customers to the level of total brand experience Innovate to improve our products, processes and systems continuously Operate as a preferred business partner Nurture our corporate citizenship Our VALUES: INTEGRITY We do the right thing at all times regardless of the situation. Doing the right thing at all times regardless of the situation is what gives unity to our life. This unity to the True, the Good and the Beautiful is what will give us true happiness. It is also the basis of our effectiveness. SPIRIT OF ENTERPRISE  We support innovation and creativity.  We are opportunity-seeking and passionate in what we do.  We have sense of ownership. We treat the company’s assets as our own and beahve with the company’s long term success in mind. We passionately seek new opportunities, pursue them with enormous discipline. We are resourceful and with a lot of creative initiative.  But e pursue only the very best opportunities and avoid exhausting ourselves and our organization by chasing after every options. We focus on execution. We are accountable. We engage he energies of everyone in our domain. PROFESSIONALISM  We uphold a work ethic anchored on discipline, reliability and performance.  We empower our people to be the best in what we do.  We are collaborative and always aims for win-win situations SERVICE



We deliver sincere care for our employees, customers, business partners, the community and the environment.

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