Ots 24 > Rcdc-oac > Annexur > Annex-7

ANNEXURE-7 PRODUCT SELECTION MATRIX: (MODEL) CRITERIA: MARKETING Extent and quality of existing market information

Actual and projected market demand

Scale of production

Market readiness of Product

SCORE

EXPLANATION

SCALE Sufficient/reliable

2

Inadequate/uncertain

1

There is sufficient market demand to predict demand accurately Current market info only allows for demand to be estimated approximately

Non-existence/unreliable

0

There is insufficient market info to predict demand

High Moderate

2 1

Limited

0

Large

2

Moderate

1

Small

0

Already on market Under development

2 1

No development underway

0

Market demand for this product is known to be high Market demand for this product is currently moderate, but has the potential to increase Market demand for this product is currently small & it is not certain whether it will increase Production is well organized & sufficient to be commercially interesting Production is reasonably organized & could be commercially interesting A very limited no of community producers, with low production capacity is involved, the scale of production is not commercially interesting This product is already being sol\d on the market This product is currently under development, & will be on the market shortly This product is not on the market, nor has any product development work began

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QUALIFERS

Competition (retaining market niche)

Financial viability assessment

Product standards

Fair trade potential

Organic certification/Ecolabeling potential

Weak

2

Moderate

1

Strong

0

Completed, good returns

2

Completed, moderate returns Not complete or poor returns Good

1

Moderate

1

Low

0

High

2

Moderate

1

Low

0

High

2

Moderate

1

Low

0

0 2

There are few alternative sources of this product & little likelihood of it being substituted There are no of sources of this product, or it could be relatively easily substituted There is actually or potentially strong competition for the supply of this product Reliable financial viability assessments have been undertaken & they predict good returns Reliable assessments have been undertaken predicting moderate returns No assessments have been undertaken or reliable assessments have predicted poor returns The community ha developed adequate quality standards for the product The community has developed for the product but they need improvement The community has not developed quality standards for the product This product is suitable for fair trade production & has a fair trade market This product is suitable for fair trade production but the market interest is uncertain This product cannot be fairly traded or fair trade is not relevant to its market This product can be organically produced or eco labeled & this has a market This product can be organically produced or eco labeled, but the market interest is uncertain This product cannot be organically produced or eco labeled

SUB TOTAL CRITERIA: ECOLOGICAL

SCORE

EXPLANATION

SCALE

ix

QUALIFERS

Conservation status of aw material species

Regenerative/Domestication potential

Impact of harvesting on survival of the species

Existence of a natural resource management system

Availability of a suitable environment certification mechanism

Abundant

2

Sufficient

1

Under threat

0

High

2

Moderate

1

Low

0

Positive

2

Neutral

1

Negative

0

Exists, and in use

2

Exists, but improvement is required

1

Does not exist

0

Exists, and in use

2

Exists, but not in use

1

Does not exist

0

The source species for this product is abundant, and is not under any ecological threat This species is found in sufficient quantities to meet demand, but could be at risk in the long term The source species for this product is already endangered ore at risk of local extinction The source species for this product regenerates easily, or can easily be produced domestically This species regenerates well in wild, but cannot be produced domestically This species doesn’t regenerate well in wild, and cannot be produced domestically The harvesting of the source species for this product has a positive impact on this and other species The harvesting of the source species for this product has no impact on this and other species The harvesting of the source species for this product has a negative impact on this and other species The harvesting of the source species for this product is part of a natural resource management system The harvesting of the source species for this product is part of a natural resource management system .The system needs substantial improvement The harvesting of the source species for this product is not part of a natural resource management system A suitable environmental certification system is available for the product, and it is already in use A suitable environmental certification system is available for the product, but it has not yet been used There is no suitable environmental certification system for this product

x

Potential for organic production

Potential for mono-cultural production

Exists, and in use

2

Exists, but not in use

1

Does not exist Exists, and in use

0 2

Exists, but not in use

1

Does not exist

0

The source species for this product can be and already is organically produced This species can be organically produced although currently it is not This species cannot be organically produced The source species for this product cannot be monoculturally produced This species could be mono-culturally produced, but currently is not This species can be, and is mono-culturally produced

SUB TOTAL

CRITERIA: SOCIOECONOMIC Suitability for raw material production for community based producers

Experience with products

Opportunities for value adding by community based producers

SCORE

EXPLANATION

SCALE High

2

Moderate

1

Low

0

High

2

Moderate

1

Low

0

High

2

Moderate

1

Low

0

The raw materials required for this product are highly suited to C-B production These raw materials are moderately suited to C-B production, and difficulties may be experienced These raw materials are more suited to private sector production C-B producers have considerable previous experience of producing and selling these raw materials C-B producers have some previous experience of producing and selling these raw materials C-B producers have no previous experience of producing and selling these raw materials There are readily accessible opportunities for C-B producers to add value to the raw materials There are some opportunities for local value –adding, although they may be hard to access There are few, if any, opportunities for C-B producers to add value to the raw materials

xi

QUALIFERS

Employment creation potential

Additional indirect benefits to communities as a result of production

Gender impact

High

2

Moderate

1

Low

0

High

2

Moderate

1

Low

0

(Mainly) Women

2

Men & women

1

(Mainly) Men

0

There are ample opportunities for creating meaningful additional employment as a result of this There are a few opportunities for creating meaningful additional employment as a result of this There are no opportunities for creating meaningful additional employment as a result of this There are obvious spin-off benefits to rural communities from producing these raw materials There are a few, relatively insignificant, spin-off benefits to rural communities from producing these raw materials There are no obvious spin-off benefits to rural communities from producing these raw materials Profits from the production of these raw materials will accrue mainly to women Profits from the production of these raw materials will accrue mainly to women & men Profits from the production of these raw materials will accrue mainly to men

SUB TOTAL

CRITERIA: TECHNOLOGICAL Processing technology requirements

SCORE

EXPLANATION

SCALE Low

2

Moderate

1

High

0

The technology required for processing these raw materials is simple and locally available The technology requirements are complex, or are locally not available The technology required for processing is completely inaccessible to C-B producers

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QUALIFERS

Quality control requirements

Infrastructure status

Human resources/skills(expertise)

Human resource /number

Low

2

Moderate

1

High

0

High

2

Moderate

1

Low

0

High

2

Moderate

1

Low

0

Available

2

Moderate

1

Limited

0

The quality standards for these raw materials will be relatively easy for C-B producers to meet The quality standard are attainable by C-b producers, but will need to be carefully mentioned The quality standards for these raw materials are high, and will be difficulty or impossible for C-B producers to meet The existing local infrastructure is appropriate for the needs of producing and/or processing these raw materials Some additional infrastructure development would be required for producing and/por processing these raw materials The additional infrastructure required to allow producing and/or processing these raw materials would be prohibitively costly The existing skill-base within communities is sufficient for successful production of these raw materials Some additional capacity building would be required amongst communities for successful production Considerable additional capacity building would be required for successful production There is an ample supply of human resource within the community for successful production of these raw materials There is a moderate supply of human resource but periodic labor shortages may affect production There is only a limited supply of human resources, and production will be seriously constrained by shortages

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Technical support skill

Available

2

Moderate

1

Limited

0

The technical skills required to support C-B production of the raw materials are readily available locally Of effective technical support is to be given, some technical skills will have to be imported from elsewhere Few, if any, technical skills exist locally to support production, and most will have to be imported from elsewhere

SUB TOTAL GRAND TOTAL RANK

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