Kasu Securites Pvt Ltd Organizational Design & Structure
Karan Pethani - 09 Sunny Gandhi - 27
Prashant Bhurke - 18
Agenda About Us Business model Revenue stream The company Structure
Scope
Explaining the Business Model adopted Overview of organizational structure
About Us … • Leading brokerage house in India • Presence in more than 60 cities Network of 22 branches & 218 Franchises. • Registered under NSE & BSE. • Prime Service Offering - Retail Broking. • Client Base - 55,700 • Annual turnover of 4000 crores. • Presence in almost all major cities in India.
The Business Model. • Adopt Franchise Model. • Revenue Franchisee License Fees Brokerage & Account Maintainenece Charges. • The License fees varies from City to City.
The Revenue Streams … •
Direct Brokerage Through Our Outlets ( 22 Outlets , 6 cities ) : 19.8cr
• Annual License Fees : Metro Cities : 8.4cr ( Rs 10,00,000/- Per Franchise ). ( 84 Outlets, 6 Cities )
Tier 1 Cities : 5.64 Cr (Rs 6,00,000/- Per Franchise). (94 Outlets, 21 Cities)
Tier 2 Cities : 1.5 Cr (Rs 3,00,000/- Per Franchise) (50 Outlets , 22 Cities)
Account Maintenance Charges : Company Owned Outlets : 19,80,000/- ( Rs 300 Per Account * 6600 Clients ) Franchise Outlets: 29,46,000/- ( Rs 60 Per Account * 49100 clients ) •
The Company – Franchisee Relationship • Our Company offers its Brand Name • Earnings Annual Fee Account opening fee • Nation wide brand awareness program. • Training to the New Franchisee covering areas like CRM & Operations Management.
Our Presence
An Overview : • Owned Outlets : 22 Across 6 Major Cities. Mumbai : 6 Branches. Indore : 4 Branches Bangalore : 4 Branches Kolkata : 2 Branches Delhi : 6 Branches Ahmadabad: 4 Branches.
Franchisee Outlets: •
Maharashtra :
•
Gujarat:
• • • • • • • • • • •
Mumbai: 20 Pune – 6 Ratnagiri:2 Manmad:2 Nasik : 4 Kolhapur: 2 Sholapur: 2 Nagpur-4 Aurangabad-2 Sangli-2 Nanded-2
• • • • • • • •
Ahmadabad :12 Surat:6 Baroda:4 Bhavnagar:2 Rajkot:6 Bhuj:2 Vapi :2 Valsad:2
• • • • • •
Rajasthan: Bikaner:2 Jaipur:6 Udaipur:4 Jodhpur :2 Kota:2
Franchisee Outlets: • • • •
Punjab: Chandigarh : 4 Dehradun: 2 Amritsar:2
• • • • •
Uttar Pradesh Lucknow :6 Varanasi :6 Banaras :2 Bareli : 1
•
Bihar
• •
Patna : 6 Jhansi : 2
W: Bengal:
NCR:
Madhya Pradesh:
• •
•
• • • •
Kharagpur:2 Kolkata : 5
Delhi :20
Indore :3 Bhopal : 2 Ujjain : 1 Ratlam : 1
Orissa • •
Bhubaneswar :2 Kuttak :1
Andrapradesh: • •
Hyderabad : 4 Secunderabad :2
Tamil Nadu : • Chennai : 8 • Vellore : 1 • Cochin : 1 • Mysore : 1
•
Karnataka
• • • •
Bangalore:8 Cochin : 2 Mysore:2 Belgaum
W: Bengal:
• •
Kharagpur:2 Kolkata : 5
The Organization Structure Head Office ( Mumbai ) Zonal Office ( Bangalore) Zonal Office ( Indore )
Zonal Office ( Delhi )
Zonal Office ( Kolkata ) Zonal Office ( Ahmadabad)
Zonal Office • 5 Zonal Offices across the country. • The Main functions New Business Development Clients Franchise Network. • Co-ordination • Pre-defined area of operation • Training & Technical Support to all the Branches in its Territory.
Head Office • The Head office looks after • the Business Development • overall marketing • media planning •
Co ordination
• Equity Research Projects
Head Office ( Mumbai ) Zonal Office ( Ahmadabad)
Company Outlets & Franchise Outlets in Gujarat & Rajasthan
Zonal Office ( Indore )
Company Outlets & Franchise Outlets Madhya Pradesh
Zonal Office ( Delhi )
Zonal Office ( Kolkata )
Company Outlets & Franchise Outlets in Kolkata & Orissa
Company Outlets & Franchise Outlets in Haryana , Punjab , UP & Bihar
Zonal Office ( Bangalore)
Company Outlets & Franchise Outlets in Karnataka , TamilNadu, & Andhra Pradesh
Head Office ( Mumbai ) Board of Directors
Functions Overview ( Head Office ): Human Resource Department -
Recruitment. Training Compensation Administration.
Marketing
Head Office
-Business Development. - Consumer Research. - Media & Advertising. - CRM. - Public Relations Finance
Operations - Information Management - Trading Data/Information -Backup Plans/Disaster Management
-Client Account Management - Taxation. - Audit Team. - Accounting.
Branch Level • • • •
Branch Head. Client Servicing Agents Administrative Staff Clerical Staff
Functions Overview ( Zonal Office ): Human Resource Department -
Recruitment. Training Compensation Administration.
Marketing -Business Development. -CRM. Zonal Office Finance
Operations - Trading - PMS
-Client Account Management - Taxation. - Accounting. - Legal Department
Thank You