Opportunities For Revenue Growth - Scanna.com & Rudate.com

Scanna.com & Rudate.com Opportunities for revenue growth

Pavel Nosikov for IT-Online, 2008

1

Main directions of growth Opportunity

Effect

Scanna.com, a stand-alone site

Product enhancement Indirect

√

Boosting attendance

Indirect

√

More premium services

Direct

√

Database crossselling

Direct

√

Pavel Nosikov for IT-Online, 2008

Rudate.com, a network site

√

2

Product enhancement Diaries “Who suits me best” game Interest match Video Pavel Nosikov for IT-Online, 2008

3

Boosting attendance There is enough area for growth

Oct 2008

Unique monthly visitors

Growth per year

PPV

Growth per year

Bride.ru

52,954

+12,2%

42,4

-8,9%

Scanna.com

10,187

-11,3%

18,9

-40,4%

Pavel Nosikov for IT-Online, 2008

4

Boosting attendance SEO. The query “drogobych,ukraine” - 44% of scanna.com search traffic in October 2008 Socialization Widgets and applications Enhanced informers with user photos “Who suits me best” informer Creating profiles in social networks Traffic from aggregators Partnerships with other dating sites Referral code for existing users Pavel Nosikov for IT-Online, 2008

5

More premium services Premium services for ladies

Additional services for men

“Get profile to the top” Access to ladies’ diaries “Become visible” (for Virtual gifts men) “Advertise in informers”

Pavel Nosikov for IT-Online, 2008

6

Thanks for your attention!

Pavel Nosikov for IT-Online, 2008

7