Opm Project Amusement Prk
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PROJECT ON AMUSEMENT PARK
OPM PROJECT TERM – II AUGUST 2009
BY RAVI AGARWAL ROLL NO. 19 EPGDM – 4
PROJECT ON AMUSEMENT PARK
GLOBSYN BUSINESS SCHOOL 1. PRODUCT - AMUSEMENT PARK Amusement park is the generic term for a collection of rides and other entertainment attractions assembled for the purpose of entertaining a large group of people. An amusement park is more elaborate than a simple city park or playground, usually providing attractions meant to cater to children, teenagers, and adults. Amusement parks evolved in Europe from fairs and pleasure gardens which were created for people’s recreation. The oldest amusement park of the world (opened 1583) is Bakken, at Klampenborg, north of Copenhagen, Denmark. In the United States, world's fairs and expositions were another influence on development of the amusement park industry.
2. PROCESS/STEPS Following are the necessary steps required to build a New Amusement Park; •
Feasibility study is the first step in building a new amusement park.
•
The study provides market and financial analysis and projections
•
Financial Closures of the required fund by Banks or Investors.
•
Finalization of the Layout
•
Completion of site survey, design of plant buildings, auxiliary & ancillary buildings, mechanical utilities, electrical services and system.
•
Planning for enabling works, like construction waterlines, power lines and sewerage, office, labour camp; go down, communication facility etc.
•
Approach Road
•
Order for Machinery and Rides
•
Water supply arrangements.
•
Trial Run and Commissioning
RAVI AGARWAL, EPGDM 4
2
PROJECT ON AMUSEMENT PARK
3. LOCATION: SILIGURI, WEST BENGAL The chosen location for the Amusement Park is Siliguri, West Bengal which is considered to be ideal and quite suitable.
Map showing location of Siliguri Why Siliguri? Siliguri is a city in the Indian state of West Bengal. It is advantageously connected with Sikkim, Bhutan, Nepal and Bangladesh. Siliguri is strategically located in the Chicken's Neck — a narrow strip of land linking India to its north eastern states. It is also the transit point for air, road and rail traffic to Nepal, Bhutan and Bangladesh. The town hosts over 40 Lakh domestic and 2 Lakh foreign visitors annually. Siliguri is situated in Darjeeling district, and though it is the district's largest city, the district headquarters is Darjeeling. •
Geography Advantages: It is the largest town in the area and connects the hill station towns of Gangtok, Kalimpong and Darjeeling with the rest of India. The climate of Siliguri is temperate in nature. Summers are not very hot and a temperature normally does not exceed 35°C. During this season, tourists from all over India stop in Siliguri. Winters are cool and temperatures range from a high of 15°C to a low of about 10°C.
•
Transport: Local public Transport includes buses, cycle rickshaws and tempos. Two railway stations Siliguri and New Jalpaiguri which connect the town to the north
RAVI AGARWAL, EPGDM 4
3
PROJECT ON AMUSEMENT PARK
eastern. Bagdogra airport, situated about 15 kilometres. The Siliguri Central Bus stop is a major stop in the region. Bhutan also operates buses from Siliguri to the Bhutanese capital Thimphu. Direct road connection to Bhutan and Nepal and other North- Eastern states has prompted Siliguri to become a buzzing modern international trade centre. National Highway (NH-31), connecting Siliguri to Kolkata and Assam. Hill cart road- connecting the hills, which comprise the tourist centers of West Bengal and Sikkim. State Highway (SH) 12A linking Siliguri to Jalpaiguri. •
Population: Siliguri has consistently shown a high rate of population growth. In 1991, Siliguri Municipal Corporation area had a population of 0.37 million, while the population of the Siliguri Urban area was 0.47 million. Advantageous location of Siliguri made it an ideal center of trade, commerce & transit tourist traffic. As Siliguri lies on the traditional trade route to Sikkim, Nepal, Bhutan and Tibet, even in its initial period of growth, it attracted people from its vast hinterland stretching as far as Bihar, eastern fringes of Uttar Pradesh and Assam. As a result Siliguri has acquired a cosmopolitan character. Present population of Siliguri is more than 0.60 million.
•
Infrastructure: The city roads are being developed, upgraded and strengthened to improve and ease connectivity within the city and the region. A new township near is being proposed in this location. Based on the upcoming economic opportunities, the State Government has proposed for the development of Bagdogra Airport into an ‘International Airport’.
•
Keeping the dilemma of today’s lifestyle in mind, proposing a space in the heart of the city, where people from all the walks of life can spend quality time with the entire family leaving behind all tensions and worries. This place is also going to be a pause point for travelers who are moving towards hills and northeast, a place with exciting and alluring range of activities, where people of all ages will find something or more to meet their interests, idea of having fun, relaxing, all at one place.
Looking at the above unique advantages and backed up by the tourist projections it may be observed that there is a convergence of need gap and expectations of the quality entertainment center and facilities and the proposed products, services and the offerings.
RAVI AGARWAL, EPGDM 4
4
PROJECT ON AMUSEMENT PARK
4. PROPOSED LAYOUT The concept: It is proposed to create a “Water and Amusement park with Indian and Western Heritage multiple activities”, which besides being a city feature by itself; will give complete entertainment with proposed food and passive recreational activities…a solution to today’s urban lifestyle. It is proposed to have a range of activities that will enhance the ambience, bringing them all at one place and to make the Park as only of its kind in the Region. Here cultural, amusement and shopping activities are well blend together with multi cuisine food joints, keeping in mind the complementary nature of these activities. We would like to classify the activities broadly under the following heads, Parking and entrance plaza Central plaza Water park and Amusement zone
Kids city Party lawn River edge Service and miscellaneous activities
Mis cel laneou s Act iv iti es
Amusement Park
Kids City
Ce nt r al Pla za
Water Park
Ent r an ce
ZONING AND ACTIVITY FLOW PLAN LAYOUT
RAVI AGARWAL, EPGDM 4
5
PROJECT ON AMUSEMENT PARK
The major activities of the site are the Central plaza, Water Park and Amusement Park, which occupy major portion of the site. The rest of the activities are secondary and complementary.
PARKING AND ENTRANCE PLAZA: PARKING
ENTRANCE PLAZA
A large stretch of band is reserved for this purpose abutting the site entrance. The dry activity of parking has been added a life by the virtue of shade giving trees. The in between pockets are provided with greenery and the insitu seating for drivers.
The entrance plaza, which is centrally located, is the welcoming portion of the site. As one enters the main building the ticketing counter and the information desk are the prominent features placed on either sides of the plaza.
CENTRAL PLAZA: The entrance plaza opens into the central plaza. Thus, the central plaza as the name suggests forms the center of all the activities and also the pedestrian traffic is diverted in different directions through this plaza. •
Atrium
•
Administration and changing rooms
•
Product launching area
•
Restaurant
•
Outdoor Restaurant area
•
Services block for Restaurant
•
Indoor kids video games
•
Other Entertainment activities
WATER PARK AND AMUSEMNT ZONE: The water park with all the activities are in a natural set up provides for all water related RAVI AGARWAL, EPGDM 4
6
PROJECT ON AMUSEMENT PARK
activities but flows through the entire campus in some way or the other visually connected to different space. Following are the facilities:
Lazy River
Wave Pool
Family Pool
Water Rides
Thrill & Family Rides TRADITIONAL ACTIVITY NOOKS •
Mehendi
•
Bangle maker
•
Embroidery and terracotta work
•
Fortune teller
•
Puppet show / Story telling
•
Tattoo marking
•
Magician
•
Photo point
FOOD COURT In between the Water Park and Amusement Zone is the food court, which is adjacent to the
RAVI AGARWAL, EPGDM 4
7
PROJECT ON AMUSEMENT PARK
river edge. The informal restaurant will serve a number of cuisines. The food court with different types of food stalls in form of self sufficient and autonomous cubicles serving fast food and snacks.
KIDS ZONE This area is placed near the main party lawn area and is basically reserved for all the kid’s birthday parties, which are arranged in the outdoor area. This contains a small stage also for performance and a place for buffet arrangement and inflated toys.
Facilities at Kids Zone PARTY LAWN A party lawn with stage and buffet arrangement, all food facilities and state of art equipments is proposed for marriage parties and similar events. The river is the most inevitable and prominent part of the site and can be developed easily by paving and plantation. Also at certain intermediate levels the benches are placed. SERVICES AND MISCELLANEOUS ACTIVITIES: These are the activities and the allied services, which are essential for the smooth functioning of the campus. • • • • • •
Ticket counters Store room First aid room Generator/ Transformer room Various Filtration rooms / tanks Workshop area
5. CAPACITY PLANNING Park Capacity:
RAVI AGARWAL, EPGDM 4
8
PROJECT ON AMUSEMENT PARK
The estimated capacity or footfall for the park is estimated as follows at 4500 visitors per day. The Park is expected to remain open for 350 working days in a year. The total number of visitors during a year based on computation of rainy days, vacations and Sundays come to 558500. ENTRY FOR VISITORS
DAYS
VISITORS/DAY
TOTAL
SUNDAYS
52
3,500
182,000
SATURDAYS
52
2,500
130,000
GOVT/BANK HOLIDAYS
27
2,500
67,500
VACATION DAYS
45
2,500
112,500
AVERAGE DAYS
104
500
52,000
EXAM. DAYS
40
250
10,000
RAIN/ DRY DAYS
45
100
4,500
TOTAL FOR THE YEAR
558,500
Average no of visitors per day
1,530
6. PRODUCTION AND OPERATION PLANNING Year 1st year 2nd year 3rd year 4th year 5th year
% Capacity Utilization 60% 70% 80% 80% 90%
Demand Analysis Target segment for the Park: The primary target segment will comprise the following: • Families who are permanent residents of the city of Siliguri • Families in hill townships like Gangtok, Darjeeling, Kurseong and Kalimpong • Families in other townships in North Bengal and Eastern Bihar liker Jalpaiguri, Coochbehar, Alipurduar, Kishanganj etc. • School students on conducted tour through school in and around Siliguri • Tourists • Corporate Seminars • Individual celebration events like Birth days, Marriages etc. • Movie/Serial/Television Software makers
7. QAUALITY REQUIREMENT
RAVI AGARWAL, EPGDM 4
9
PROJECT ON AMUSEMENT PARK
The nature of consumer tastes and preferences is changing. A number of trends have emerged that influence tourist lifestyles, and leisure and tourism choices – • • • • •
Focus on increasing personal needs; More active travel participation; More emphasis on educational experience of leisure; Increasing need for pleasure and food at one place Variety in entertainment in one place
At present there are a fewer number of amusement parks both in big and as well as small cities. But the demand is immense therefore, to cater to this outgrowing demand; there is imperative need for setting up more number of amusement parks.
8. QUALITY ASSURANCE AND CONTROL PLAN Quality control (QC) is a procedure or set of procedures intended to ensure that a manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QC is similar to, but not identical with, quality assurance (QA). QA is defined as a procedure or set of procedures intended to ensure that a product or service under development (before work is complete, as opposed to afterwards) meets specified requirements. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Quality Planning is a critical part of any project. It enables to agree a set of quality targets with the customer. It then helps to monitor and control the level of quality produced by the project; ensure to meet the quality targets set. Quality Plan to set quality targets by:
Identify Standards and Guidelines Evaluate Requirements Analysis Process Feasibility Study Identifying the customers’ requirements Listing the services deliverables to the customers
RAVI AGARWAL, EPGDM 4
10
PROJECT ON AMUSEMENT PARK
Setting quality criteria for these services Defining quality standards for the services.
RAVI AGARWAL, EPGDM 4
11
OPM PROJECT TERM – II AUGUST 2009
BY RAVI AGARWAL ROLL NO. 19 EPGDM – 4
PROJECT ON AMUSEMENT PARK
GLOBSYN BUSINESS SCHOOL 1. PRODUCT - AMUSEMENT PARK Amusement park is the generic term for a collection of rides and other entertainment attractions assembled for the purpose of entertaining a large group of people. An amusement park is more elaborate than a simple city park or playground, usually providing attractions meant to cater to children, teenagers, and adults. Amusement parks evolved in Europe from fairs and pleasure gardens which were created for people’s recreation. The oldest amusement park of the world (opened 1583) is Bakken, at Klampenborg, north of Copenhagen, Denmark. In the United States, world's fairs and expositions were another influence on development of the amusement park industry.
2. PROCESS/STEPS Following are the necessary steps required to build a New Amusement Park; •
Feasibility study is the first step in building a new amusement park.
•
The study provides market and financial analysis and projections
•
Financial Closures of the required fund by Banks or Investors.
•
Finalization of the Layout
•
Completion of site survey, design of plant buildings, auxiliary & ancillary buildings, mechanical utilities, electrical services and system.
•
Planning for enabling works, like construction waterlines, power lines and sewerage, office, labour camp; go down, communication facility etc.
•
Approach Road
•
Order for Machinery and Rides
•
Water supply arrangements.
•
Trial Run and Commissioning
RAVI AGARWAL, EPGDM 4
2
PROJECT ON AMUSEMENT PARK
3. LOCATION: SILIGURI, WEST BENGAL The chosen location for the Amusement Park is Siliguri, West Bengal which is considered to be ideal and quite suitable.
Map showing location of Siliguri Why Siliguri? Siliguri is a city in the Indian state of West Bengal. It is advantageously connected with Sikkim, Bhutan, Nepal and Bangladesh. Siliguri is strategically located in the Chicken's Neck — a narrow strip of land linking India to its north eastern states. It is also the transit point for air, road and rail traffic to Nepal, Bhutan and Bangladesh. The town hosts over 40 Lakh domestic and 2 Lakh foreign visitors annually. Siliguri is situated in Darjeeling district, and though it is the district's largest city, the district headquarters is Darjeeling. •
Geography Advantages: It is the largest town in the area and connects the hill station towns of Gangtok, Kalimpong and Darjeeling with the rest of India. The climate of Siliguri is temperate in nature. Summers are not very hot and a temperature normally does not exceed 35°C. During this season, tourists from all over India stop in Siliguri. Winters are cool and temperatures range from a high of 15°C to a low of about 10°C.
•
Transport: Local public Transport includes buses, cycle rickshaws and tempos. Two railway stations Siliguri and New Jalpaiguri which connect the town to the north
RAVI AGARWAL, EPGDM 4
3
PROJECT ON AMUSEMENT PARK
eastern. Bagdogra airport, situated about 15 kilometres. The Siliguri Central Bus stop is a major stop in the region. Bhutan also operates buses from Siliguri to the Bhutanese capital Thimphu. Direct road connection to Bhutan and Nepal and other North- Eastern states has prompted Siliguri to become a buzzing modern international trade centre. National Highway (NH-31), connecting Siliguri to Kolkata and Assam. Hill cart road- connecting the hills, which comprise the tourist centers of West Bengal and Sikkim. State Highway (SH) 12A linking Siliguri to Jalpaiguri. •
Population: Siliguri has consistently shown a high rate of population growth. In 1991, Siliguri Municipal Corporation area had a population of 0.37 million, while the population of the Siliguri Urban area was 0.47 million. Advantageous location of Siliguri made it an ideal center of trade, commerce & transit tourist traffic. As Siliguri lies on the traditional trade route to Sikkim, Nepal, Bhutan and Tibet, even in its initial period of growth, it attracted people from its vast hinterland stretching as far as Bihar, eastern fringes of Uttar Pradesh and Assam. As a result Siliguri has acquired a cosmopolitan character. Present population of Siliguri is more than 0.60 million.
•
Infrastructure: The city roads are being developed, upgraded and strengthened to improve and ease connectivity within the city and the region. A new township near is being proposed in this location. Based on the upcoming economic opportunities, the State Government has proposed for the development of Bagdogra Airport into an ‘International Airport’.
•
Keeping the dilemma of today’s lifestyle in mind, proposing a space in the heart of the city, where people from all the walks of life can spend quality time with the entire family leaving behind all tensions and worries. This place is also going to be a pause point for travelers who are moving towards hills and northeast, a place with exciting and alluring range of activities, where people of all ages will find something or more to meet their interests, idea of having fun, relaxing, all at one place.
Looking at the above unique advantages and backed up by the tourist projections it may be observed that there is a convergence of need gap and expectations of the quality entertainment center and facilities and the proposed products, services and the offerings.
RAVI AGARWAL, EPGDM 4
4
PROJECT ON AMUSEMENT PARK
4. PROPOSED LAYOUT The concept: It is proposed to create a “Water and Amusement park with Indian and Western Heritage multiple activities”, which besides being a city feature by itself; will give complete entertainment with proposed food and passive recreational activities…a solution to today’s urban lifestyle. It is proposed to have a range of activities that will enhance the ambience, bringing them all at one place and to make the Park as only of its kind in the Region. Here cultural, amusement and shopping activities are well blend together with multi cuisine food joints, keeping in mind the complementary nature of these activities. We would like to classify the activities broadly under the following heads, Parking and entrance plaza Central plaza Water park and Amusement zone
Kids city Party lawn River edge Service and miscellaneous activities
Mis cel laneou s Act iv iti es
Amusement Park
Kids City
Ce nt r al Pla za
Water Park
Ent r an ce
ZONING AND ACTIVITY FLOW PLAN LAYOUT
RAVI AGARWAL, EPGDM 4
5
PROJECT ON AMUSEMENT PARK
The major activities of the site are the Central plaza, Water Park and Amusement Park, which occupy major portion of the site. The rest of the activities are secondary and complementary.
PARKING AND ENTRANCE PLAZA: PARKING
ENTRANCE PLAZA
A large stretch of band is reserved for this purpose abutting the site entrance. The dry activity of parking has been added a life by the virtue of shade giving trees. The in between pockets are provided with greenery and the insitu seating for drivers.
The entrance plaza, which is centrally located, is the welcoming portion of the site. As one enters the main building the ticketing counter and the information desk are the prominent features placed on either sides of the plaza.
CENTRAL PLAZA: The entrance plaza opens into the central plaza. Thus, the central plaza as the name suggests forms the center of all the activities and also the pedestrian traffic is diverted in different directions through this plaza. •
Atrium
•
Administration and changing rooms
•
Product launching area
•
Restaurant
•
Outdoor Restaurant area
•
Services block for Restaurant
•
Indoor kids video games
•
Other Entertainment activities
WATER PARK AND AMUSEMNT ZONE: The water park with all the activities are in a natural set up provides for all water related RAVI AGARWAL, EPGDM 4
6
PROJECT ON AMUSEMENT PARK
activities but flows through the entire campus in some way or the other visually connected to different space. Following are the facilities:
Lazy River
Wave Pool
Family Pool
Water Rides
Thrill & Family Rides TRADITIONAL ACTIVITY NOOKS •
Mehendi
•
Bangle maker
•
Embroidery and terracotta work
•
Fortune teller
•
Puppet show / Story telling
•
Tattoo marking
•
Magician
•
Photo point
FOOD COURT In between the Water Park and Amusement Zone is the food court, which is adjacent to the
RAVI AGARWAL, EPGDM 4
7
PROJECT ON AMUSEMENT PARK
river edge. The informal restaurant will serve a number of cuisines. The food court with different types of food stalls in form of self sufficient and autonomous cubicles serving fast food and snacks.
KIDS ZONE This area is placed near the main party lawn area and is basically reserved for all the kid’s birthday parties, which are arranged in the outdoor area. This contains a small stage also for performance and a place for buffet arrangement and inflated toys.
Facilities at Kids Zone PARTY LAWN A party lawn with stage and buffet arrangement, all food facilities and state of art equipments is proposed for marriage parties and similar events. The river is the most inevitable and prominent part of the site and can be developed easily by paving and plantation. Also at certain intermediate levels the benches are placed. SERVICES AND MISCELLANEOUS ACTIVITIES: These are the activities and the allied services, which are essential for the smooth functioning of the campus. • • • • • •
Ticket counters Store room First aid room Generator/ Transformer room Various Filtration rooms / tanks Workshop area
5. CAPACITY PLANNING Park Capacity:
RAVI AGARWAL, EPGDM 4
8
PROJECT ON AMUSEMENT PARK
The estimated capacity or footfall for the park is estimated as follows at 4500 visitors per day. The Park is expected to remain open for 350 working days in a year. The total number of visitors during a year based on computation of rainy days, vacations and Sundays come to 558500. ENTRY FOR VISITORS
DAYS
VISITORS/DAY
TOTAL
SUNDAYS
52
3,500
182,000
SATURDAYS
52
2,500
130,000
GOVT/BANK HOLIDAYS
27
2,500
67,500
VACATION DAYS
45
2,500
112,500
AVERAGE DAYS
104
500
52,000
EXAM. DAYS
40
250
10,000
RAIN/ DRY DAYS
45
100
4,500
TOTAL FOR THE YEAR
558,500
Average no of visitors per day
1,530
6. PRODUCTION AND OPERATION PLANNING Year 1st year 2nd year 3rd year 4th year 5th year
% Capacity Utilization 60% 70% 80% 80% 90%
Demand Analysis Target segment for the Park: The primary target segment will comprise the following: • Families who are permanent residents of the city of Siliguri • Families in hill townships like Gangtok, Darjeeling, Kurseong and Kalimpong • Families in other townships in North Bengal and Eastern Bihar liker Jalpaiguri, Coochbehar, Alipurduar, Kishanganj etc. • School students on conducted tour through school in and around Siliguri • Tourists • Corporate Seminars • Individual celebration events like Birth days, Marriages etc. • Movie/Serial/Television Software makers
7. QAUALITY REQUIREMENT
RAVI AGARWAL, EPGDM 4
9
PROJECT ON AMUSEMENT PARK
The nature of consumer tastes and preferences is changing. A number of trends have emerged that influence tourist lifestyles, and leisure and tourism choices – • • • • •
Focus on increasing personal needs; More active travel participation; More emphasis on educational experience of leisure; Increasing need for pleasure and food at one place Variety in entertainment in one place
At present there are a fewer number of amusement parks both in big and as well as small cities. But the demand is immense therefore, to cater to this outgrowing demand; there is imperative need for setting up more number of amusement parks.
8. QUALITY ASSURANCE AND CONTROL PLAN Quality control (QC) is a procedure or set of procedures intended to ensure that a manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QC is similar to, but not identical with, quality assurance (QA). QA is defined as a procedure or set of procedures intended to ensure that a product or service under development (before work is complete, as opposed to afterwards) meets specified requirements. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Quality Planning is a critical part of any project. It enables to agree a set of quality targets with the customer. It then helps to monitor and control the level of quality produced by the project; ensure to meet the quality targets set. Quality Plan to set quality targets by:
Identify Standards and Guidelines Evaluate Requirements Analysis Process Feasibility Study Identifying the customers’ requirements Listing the services deliverables to the customers
RAVI AGARWAL, EPGDM 4
10
PROJECT ON AMUSEMENT PARK
Setting quality criteria for these services Defining quality standards for the services.
RAVI AGARWAL, EPGDM 4
11
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