Operations Management
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- Words: 98
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SERVICE A service is any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. It’s production may or may not be tied to physical product.
What is a product? • A product is any offering by a company to a market that serves to satisfy customer needs and wants. • It can be an object, service, idea,etc.
Product Levels • • • • •
Customer value hierarchy Core benefit Basic product Expected product Augmented product Potential product
PEOPLE Tangible Actions
Intangib le Actions
THINGS
What is a product? • A product is any offering by a company to a market that serves to satisfy customer needs and wants. • It can be an object, service, idea,etc.
Product Levels • • • • •
Customer value hierarchy Core benefit Basic product Expected product Augmented product Potential product
PEOPLE Tangible Actions
Intangib le Actions
THINGS
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