ONTOLOGY AND EPISTOMOLGY OF RESEARCH Dr.M.JAYAKUMAR
RESEARCH
ASKING QUESTIONS ATTEMPTING TO ANSWER DOES NOT MEAN TO FIND A SATISFACTORY ANSWER ASKING QUESTIONS IS FORMULATION OF YOUR RESEARCH PROBLEM A PROBLEM WELL CONCEIVED IS HALF SOLVED
INTELLECTUAL CURIOSITY (GAIN
KNOWLEDGE)
PURPOSE
PRACTICALITY (URGENCY TO SOLVE THE PROBLEM) INTRINSIC ORDERLINESS (OBSERVATION OF REGULARITY) OF A PHENOMENON YOUR QUESTION IS TO BE UNAMBIGUOUS, SPECIFIC TO CONNECT DATA INDICATORS, ANSWERABLE (WHAT DATA REQUIRED) INTERCONNECTED SUBSTANTIVELY RELEVANT
ASPECTS OF RESEARCH
ONTOLOGY (ISSUES CONCERNED WITH BEING – WHAT WE BELIEVE TO EXIST, WHAT IS THE PARTICULAR OBJECT OF SOCIAL RESEARCH EPISTOMOLOGY ( CONCERNED WITH KNOWING) – WHAT SORT OF STATEMENT WILL BE ACCEPTED? METHODOLOGY IS CONCERNED WITH LOGIC OF INQUIRY – HOW ARE WE TO DISCOVER AND VALIDATE WHAT WE THINK EXISTS METHODS : CONCERNED WITH THE TECHNICS OF COLLECTING DATA
FOCUS
CONSUMER BEHAVIOUR MEDIA IMPACT HR PRACTICE CAREER CHOICE GROWTH FACTORS FOR FINANCIAL INSTITUTIONS ACHIEVEMENT MOTIVATION
QUANTITATIVE STUDY
PREDETERMINED RESEARCH DESIGN CONCEPTS ARE CLEARLY DEFINED VALUES OF VARIABLE IDENTIFIED DATA COLLECTION INSTRUMENTS ARE PERFECT HYPOTHSES- BASED PERSPECTIVES : POSITIVISTIC, ANTIPOSITIVISTIC POSITIVISTIC : UNITY OF METHOD ANTIPOSITIVISTIC : SEPARATE METHOD FOR NATURAL AND SOCIAL SCIENCES
CONSTRUCTIVISM
POSITIVISM CAN BE APPLIED TO SOCIAL PHENOMENA TO FORM A SCIENCE OF SOCIETY DOMINANT IN TWENTIETH CENTURY CONSTRUCTIVISM : HOLDS SOCIAL REALITY NOT STABLE AND OBJECTIVE, RECREATED THROUGH HUMAN DISCOURSE QUANTITATIVE AND QUALITATIVE : COMPLEMENTARY METHODOLOGY DEPENDS ON ONTOLOGICAL AND EPISTOMOLOGICAL ASSUMPTIONS
TRIANGULATION
SYMBOLIC INTERACTIONIST PROPOSES MULTIPLE METHODS TRIANGULATION : DATA, THEORY, INVESTIGATOR AND METHODOLOGY NO LUXURY OF RELIABLE DATA, THEORY TO GAIN YOUR STUDY