Omnibus Service

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OMNIBUS SERVICE September 2008

CAMARGO RESEARCH

Via Salaria 212, 00015 Monterotondo Rome

Tel: (+39) 06 90085036

www.camargoresearch.com

[email protected]

CATI OMNIBUS: STRUCTURE Each organization can purchase one or more questions and gets the results for their own questions and the demographic questions are shared among all the clients who joined the omnibus wave.

FREQUENCY

Twice a month Camargo Research Omnibus Surveys are conducted every two weeks, the second and the fourth week of the month. month Fieldwork goes from Monday to Friday and final data is delivered within forty-eight eight hours from completion of the fieldwork.

SAMPLE

1.000 Respondents Representative 15+

METHOD

C.A.T.I. Methodology (Computer Aided Telephone Interviews)

QUOTA

Gender:

Male, Female

Age:

15-17; 18-24; 25-34; 35-44; 35 45-54; 55-64; 65+

Education:

University degree; Upper Secondary school; Primary school / No education

Areas:

North-West; North-East East; Center; South & Islands

City size:

Up to 10.000; 10.001 001-100.000; 100.001-250.000; 250.001- 500.000; than 500.000

sample

of

the

Italian

school;

population

Lower

aged

Secondary

more

COVERAGE

National

SERVICES

Translation, detailed data tables, analysis and executive summary (on demand).

2

CAWI OMNIBUS: STRUCTURE Each organization can purchase one or more questions and gets the results for their own questions and the demographic questions are shared among all the clients who joined the omnibus wave.

FREQUENCY

Waves calendar on demand Fieldwork goes from Monday to Friday and final data is delivered within forty-eight hours from completion of the fieldwork. fieldwork

SAMPLE

1.000 Respondents Representative 18+

METHOD

C.A.W.I. Methodology (Computer Aided Web Interviews)

QUOTA

Gender:

Male, Female

Age:

18-24; 25-34; 35-44; 45-54; 45 55-64; 65+

Education:

University degree; Upper Secondary school; Primary school / No education

Areas:

North-West; North-East East; Center; South & Islands

City size:

Up to 10.000; 10.001 001-100.000; 100.001-250.000; 250.001- 500.000; than 500.000

sample

of

the

Italian

school;

population

Lower

aged

Secondary

more

COVERAGE

National

SERVICES

Translation, detailed data tables, analysis and executive summary (on demand).

3

OMNIBUS SAMPLING

C.A.T.I. OMNIBUS SAMPLING

The C.A.T.I. Omnibus sample is stratified by region (Nielsen Areas), city size, gender, age and education. A random selection of 1.000 respondents, representative of Italian population, is achieved by a multi-stage, random sample design and is surveyed by telephone. The total number of Sampling Points included in the CATI data base are about 1.500, out of which around 300 are usually selected at random by the CATI program for the interviews. Sampling points in the data base are drawn after a stratification by regions (Nielsen regions) and by level of urbanization, proportionally to the national population (15+). Respondents are selected randomly among male and female household members 4 (according to the sex quota assigned to each interviewer) using the birthday key: the person who is at least 15 years old and the next in the household to celebrate the birthday.

ONLINE OMNIBUS SAMPLING

The Online Omnibus sample is achieved using a Web Panel stratified by region (Nielsen Areas), city size, gender, age and education. A random selection of 1.000 respondents, representative of Italian population, is achieved by a multi-stage, random sample design and is surveyed by Web Interviews.

4

OMNIBUS PRICE

C.A.T.I. OMNIBUS PRICES

Simple pre-coded questions:

€ 350,00

Open ended questions:

€ 550,00

Variation of price:

- If questions are repeated in two or more monthly waves, the price for the following waves decreases (up to 20% discount); - If more than one question are asked the price of each question is lower according to the number of questions asked (up to 15% discount for more than 15 questions asked); - Price changes according to the percentage of main sample respondents to each question (up to 50% discount); discount - Price changes according to the question structure.

ONLINE OMNIBUS PRICES

Price changes according to number of questions, percentage of main sample respondents to each question, question structure, number of omnibus waves.

5

CONTACTS

Head of International Department: Lisbeth Yepes [email protected]

Head of Marketing & Strategic Analysis: Gaetano Gerbasi [email protected]

Camargo Research Via Salaria 212, 00015 Monterotondo (Rome) Phone +39 + 0690085036 fax +39 1782761395 mail [email protected] www.camargoresearch.com

6

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