Olympic Entertainment Group

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Olympic Entertainment Group Investor update October 2009

Presenting the Company Armin Karu, Chairman of Board of Olympic Entertainment Group (OEG)  Founder and Chief Executive Officer since 1993  Bachelor’s and MBA degree from Haaga Institute in Finland  Indirectly owns 47,39% of the Company Indrek Jürgenson, Member of Management Board of OEG  Joined OEG in 2003 as Chief Information Officer, Member of Management Board since 2009, resposible for the day-to-day management of OEG  Bachelor’s degree from Tallinn University in Physics  Previous work experience in Estonian Telephone Company in 1996-2001 (administrator, product manager, project manager, head of GIS sector), Eurofone – London in 2001-2003 (branch manager) Kristi Ojakäär, Member of Management Board of OEG  Joined OEG in 2005, CFO since 2007, Member of Management Board since 2009  Bachelor’s degree from Tallinn University of Technology  Previous work experience in real estate and investment companies

2

Table of Contents • • • • • •

Introduction of Olympic Entertainment Group Business Model Operations by Markets OEG Operations in 2004-2008 Main directions in 2009 Future plans

3

Introduction of Olympic Entertainment Group

4

Company History 1993 Company founded by current Chairman of the Supervisory Board Armin Karu 1997 Re-opening of flagship Reval Park Casino in Tallinn, the biggest casino in Estonia 1998 Estonian operations ISO certified 2002 First casino opened in Lithuania; acquisition of Casino Daugava, a Latvian operator 2004 Continuous expansion in Baltics, operations launched in Ukraine 2005 Acquisition of Baltic Gaming A/S, the second largest casino operator in Latvia 2006 Expansion to Belarus; Polish market entry pending regulatory approval Opening of flagship Olympic Voodoo Casino in Riga, the biggest casino in Baltics 2007 Expansion to Poland and Romania through the acquisition of local operators Opening of the flagship casino in Poland - Olympic Casino Sunrise in Warsaw Hilton Acquisitions in Estonia and Ukraine 2008 Gaming activity license was obtained in Slovakia; casino opened June 19th, 2008, new casinos in other countries 2009 Opening of the flagship casino Bora-Bora in Bucharest, launch of the new casino lounge concept

5

OEG in Brief •





Fastest growing gaming operator in Central and Eastern Europe –

Currently operating in seven countries



OEG is the market leader in Estonia and Lithuania, currently 2nd in Latvia



In 2007 OEG entered the markets of Poland, Romania and Slovakia



Target markets have combined population of over 100m

Publicly listed company –

Listed on the Tallinn Stock Exchange since October 2006



Listed on the Warsaw Stock Exchange since September 2007

Leading role in consolidation of current markets –



Acquisitions throughout CEE

Expansion to new markets –

In 2007 we acquired local operators in Poland and Romania



The subsidiary founded in Slovakia opened first casino in June 2008

6

Key Figures 2008 • • • •



Revenue EUR 179.3m (2007: EUR 160.9m) EBIT EUR -12.4 m (2007: EUR 27.6m) Net profit EUR -29.1m (2007: 24.3m) Operations in the Baltic States, Ukraine, Belarus, Poland, Romania, Slovakia Operating venues: 133 (2007: 122) Total 218 tables (2007: 202) and 5301 slot machines (2007: 4690) Personnel: 3,924 (2007: 4,004)

• • •

Revenue growth 08-07 11,5% EBIT growth 08-07 -145% Net profit growth 08-07 -219,4%

• •

2009 H1 (continued operations) • • • • • • •

Revenue EUR 55.2m (2008 H1: EUR 79.5m) EBIT EUR -9.0m (2008 H1: EUR 6.7m) Net profit EUR -9.0m (2008 H1: EUR 6.4m) Operations in Baltic States, Belarus, Poland, Romania, andSlovakia Operating venues: 86 (30.06.2008:130) Total 209 tables and 3 037 slot machines Personnel: 2 689

7

Business Model

Key Success Factors •

Differentiation from competitors through quality –

High standards (Baltic operations ISO 9001:2000 certified)



Extensive investment in personnel training



Advanced IT-systems (EZ-Pay system – reduces cash operations, EndX – table games management and customer bonus programme, CasinoLink – slots management, jackpots, customer bonus programme)







Effective marketing



Outstanding reputation



Long-term supplier relations

Experienced and well-motivated management team –

Proven track record in international expansion



Combines centralised Group-level resources and local executive teams



Chairman of the Board is the largest shareholder

Customer prospects –

Safe venues in prime locations

– – – –

A variety of entertainment events (non-gaming events, poker rooms etc.) High-quality service, up-to-date games Well-developed support functions (e.g. bars) Well-functioning customer loyalty programme

9

Group Structure (September 2009) OÜ Hansa Assets (47,39%)

OÜ Hendaya Invest (19,93%)

Free float (32,68%)

Olympic Entertainment Group AS Olympic Casino Eesti AS (95%)

Kungla Investeeringu AS (Hotel/bar services in Estonia)

Olympic Casino Latvia SIA

Olympic Casino Baltija UAB

Olympic Casino Bel IP (Belarus)

Kesklinna Hotelli OÜ (97.5%) (Hotel services ) Ahti SIA (Bar services in Latvia) Mecom Grupp UAB (Bar services in Lithuania) Muntenia Food Beverage S.r.l

Silber Investments & Baina Investments (Poland)

(Bar services in Romania) OLympic F&B S.r.o

Casino-Polonia Wroclaw Sp.Z.o.o. (80%)

(Bar services in Slovakia) Olympic Exchange S.r.l. (currency exchange in Romania)

Olympic Casino Bucharest S.r.l.

Olympic Entertainment Slovakia S.r.o

Holding and dormant companies or companies to be liquidated or sold: Nordic Gaming AS, OÜ Kasiino.ee Fortuna Travel OÜ

10

Operations by Markets

Overall Trends •



Central and Eastern European gaming markets are in the process of consolidation –

Several current players are unable or uninterested to develop operations in terms of quantity and quality



Favourable ground for rapid expansion by takeovers



Economic pressures evident in most of the markets

Legislation is being streamlined in several countries –

Quality of OEG casinos complies with all new requirements everywhere



Activities of operators become more transparent, which is useful for sector reputation



Due to presence in many countries, changes in one specific market do not have a major impact on operations of OEG

12

Estonian Gaming Market •

GGR of Estonian gaming market 2003-2009 H1



EUR, m

2003

2004

2005

2006

2007

2008

2009 H1



GGR

63.8

62.5

74.3

106.1

121.6

101.1

24.4



Annual change %

-3.8%

-2.0%

18.9%

42.8%

14.6%

-16.9%

-55.5%



11 operators active on Estonian gaming market operating a total of 80 gaming establishments with ca 50 gaming tables and ca 2,000 slots Stricter regulation and increasing standards of living contribute to the success of the best equipped and positioned casinos. This shift towards higher quality of gaming services is expected to continue About 90% of all gaming revenues stem from slot machines, ca 10% from table games New gambling legislation (2009) may contribute to further market consolidation New gambling legislation (2009) also regulates remote gaming principles Regulatory environment

• • • • •

– –

Minimum mandatory share capital EEK 15,65m (EUR 1m) (latest 01.01.2015 or earlier, if operating licence expires before this date) Legislation changed in 2009

13

Competitive Situation in Estonia •

OEG clear market leader (47% of revenues, 2009 H1) 23 casinos 19 gaming tables 674 slot machines



Spring 2007: acquisition of Kristiine Kasiino that controlled 7% of the market Transaction amount: 16 million EUR Current status: Kristiine Kasiino has been integrated into the operations of OEG



Closest competitor Grand Prix (IMG Kasiinod) has 9% market share. Combined market share of 4 biggest competitors is ca 30%



OEG operates the largest casino in Estonia – Reval Park Hotel & Casino, offering slot and table games and poker events



Many competitors have focused on number of venues instead of location quality, resulting in poorer image and profitability

14

Latvian Gaming Market •

GGR of Latvian gaming market 2003-2008



EUR, m

2003

2004

2005

2006

2007

2008

2009 H1



GGR

73.0

98.7

139.5

204.5

279.7

172.7

57.5



Annual growth %

29.4%

35.2%

41.3%

46.6%

36.8%

-38.3%

-34.6%



19 operators active on Latvian gaming market operating a total of 381 gaming establishments with ca 114 gaming tables and ca 9,587 slots Market characterized by relatively wide range of legalized gaming services incl. sports betting, bingo, telephone games, lotteries and online games of chance Industry is concentrated in the larger towns of Latvia, especially in capital Riga About 90% of all gaming revenues stem from slot machines, 10% from table games The recent considerable increase in Latvian GGR may partly be attributed to increased transparency in the industry. It may be assumed that most of the overall gaming revenues are now properly accounted for, thus GGR growth is expected to normalize Minimum share capital requirement LVL 1m (ca EUR 1.4m) (from 2007) License is also required for each casino, which requires the consent of local municipality

• • • •

• •

15

Competitive Situation in Latvia •

OEG has 2nd position on the market (14% of revenues, 2009 H1) 26 casinos 25 gaming tables 740 slot machines



Majority of gaming operators are held by private individuals and lack the administrative and financial resources to expand their business



Majority of gaming operators prioritize the number of venues over the quality of service



OEG operates the largest casino in Latvia (and Baltics) – Olympic Voodoo Casino in Reval Hotel Latvija

16

Lithuanian Gaming Market •

GGR of Lithuanian gaming market 2003-2009 H1



EUR, m 2003

2004

2005

2006

2007

2008

2009 H1



GGR (A-kat)

11.4

20.7

29.5

40.8

52.5

46.2

15.4



Annual growth %

199.6%

81.2%

42.4%

42.4%

28.7%

-12%

-38%



8 operators active on Lithuanian gaming market operating a total of 26 gaming establishments with ca 184 gaming tables and ca 1090 slots (A-kat). 6 operators active on Lithuanian gaming market from 2009 Q3, total of 21 gaming establishments with ca 132 gaming tables and ca 774 slots (A-kat). Gaming legislation is often ambiguous resulting in the regulator frequently referring cases to the judicial system. Legislation is expected to become more consistent and precise over the coming years, which is believed to benefit operators offering a higher quality of gaming services GGR growth is eventually likely to slow down as the market matures. However, Lithuanian GGR per capita of EUR 8.2 (2005) is significantly lower than that of Estonia (EUR 55.0) and Latvia (EUR 61.2) Minimum share capital requirement LTL 4m (ca EUR 1.1m) Casino operators must retain certain minimum amounts, which secure disbursement of winnings Management is personally responsible for administrative compliance Strict legislation constitutes an effective entry barrier for new competitors Taxes increased since 01.01.2009 (incl.: Gaming taxes : A slots + 33%; B slots +50%; tables +50%; VAT +1%, additional VAT from September 2009 +2%) etc.



• • • • • •

17

Competitive Situation in Lithuania •

OEG clear market leader (60.1 % of revenues, 2009 H1) 15 casinos (10 A cat & 5B cat) 74 gaming tables 547 slot machines



OEG entered the B category market in 2007 (slot machines with limited bets and winnings)



Strict legislation constitutes an effective entry barrier for new competitors



OEG operates the largest casino in Lithuania in Reval Hotel Lietuva

18

Belarus Gaming Market •

Significantly underdeveloped market with excellent growth potential



Vast majority of operators are single-venue companies. The quality of gaming services offered by existing casinos is mostly sub-standard



Market is under-regulated when compared to the Baltic States and most gaming activities are permitted with little or no restrictions. No reliable information on the actual volume of the Belarusian gaming market is currently available



High political and business risk associated with Belarus has so far inhibited growth in all sectors of economy, including gaming services. Belarusian gaming market is heavily influenced by legislative uncertainty and inefficient administration – License can be obtained only after the casino is fully equipped and ready for business – No requirements for minimum number of gaming devices per casino

19

Competitive Situation in Belarus •

Significant growth in revenues 2009 H1 (60% up on a year ago)



Oprerates today 5 casinos



OEG operates a total of 261 slot machines



Biggest operators like Princess, Admiral and Kolumbus operate maximum 4 casinos, majority of them slots only, ca 15 casinos in Minsk



Many competitors focus on a small segment of high-end customers (high entrance fees)



OEG intends to introduce high standards of service while targeting a clientele with average and above-average income



Olympic Casino has been awarded the best casino enterprise in Belarus

22

Polish Gaming Market •

Highly regulated market with limited access



Because of limited access, underdeveloped market with weak competition



Highest taxation rate in the current markets of OEG: 45% of gross gaming revenue



Growth potential: high



Casino market in Poland is regulated by licence system



The number of licences in the given city is restricted and determined in accordance to the number of inhabitants (for example, in Warsaw 7 casinos can be licensed, while in Krakow max.3)



The licence determines the number of tables and slot machines in each casino

21

Competitive Situation in Poland •

Successful entry to the market in the first half of 2007



Acquisition of Casino Polonia, the third largest operator Transaction amount 9m EUR



OEG operates today 9 casinos 67 gaming tables 415 slot machines ca 23% of OEG gaming revenues

• • • •

In June 2007 OEG opened Poland’s largest casino in Warsaw in the newly-opened Hilton Hotel In 2008, OEG has opened 2 new casinos – casino in Kielce and Janki. In 2009 2 new casinos were opened (instead of 2 old ones) – Wroclaw Polonia & Gorzow Mostowa. 3 main competitors : Casinos Poland with 7 casinos and 1 slot hall, Orbis Casino with 9 casinos and 4 slot halls, ZPR with 4 casinos and 125 slot halls.

22

Competitive Situation in Romania •

Unregulated market



Large number of small operators



Overall quality level is low



Growth potential: high



Acquisition of a local operator Empire International Game World in April 2007 – Gateway to market – Transaction amount 3,85 m EUR – 8 slot casinos operated by OEG at end of June – New exclusive Casino Bora Bora opened in May 2009



There are 900 locations with slot and almost 23 000 machines in Bucharest



7 bigger competitors : Grand Casino ( 4 locations), Platinum Casino, Queen Casino ( 2 locations), Casino Bucharest International, Casino Mirage, Casino Palace, Princess Casino ( 4 locations).

23

Slovakian Gaming Market •

GGR of Slovakian gaming market 2005-2007 EUR, m 2005 2006 2007 GGR 263 302 331 Annual growth % 20.2% 9.6%

• • • • •

Strict legislation constitutes an effective entry barrier for new competitors In addition to OEG, 2 operators active on Slovakian gaming market operating a total of 48 gaming tables and ca 80 slot machines Minimum share capital requirement SKK 50m (EUR 1.5m) Security deposit for each casino operation SKK 15m (EUR 0.45m) No limitations on Jackpots, maximum bets or maximum winnings



1st Olympic Casino opened June 19th, 2008 – Largest casino in Slovakia – Radisson SAS Carlton in Bratislava – 1000m2, 12 gaming tables, 61 slot machines – Total investment EUR 5m



2nd Olympic Casino (Trnava) opened in 2009 Q1 – Shopping Park Arkadia – 650m2, 8 gaming tables, 34 slot machines

2008 410 23.9%

2009 H1 174 -15.0%

24

Situation in Ukraine •

Ukrainian parliament issued an “Ukrainian gaming activities suspension” law on May 15th 2009, which entered into force since the moment of publication on June 25th



The law cancelled all licenses issued to casino operators and terminated all casino activities in Ukraine for unknown period of time



OEG’s Ukrainain subsidiaries Olympic casino Ukraine TOV, Ukraine Leisure Company and Eldorado leisure Company have submitted a bunkruptcy petition as a step of the liquidation process of OEG’s activities in Ukraine



OEG has demanded investment compensation from the Ukrainian state based on investments propitation and mutual protection agreement signed between Estonian and Ukrainan governments

25

OEG Operations 20042009 H1

Rapid Growth Factors 2007 and 2008 •

Acquisitions 2007 – Kristiine Kasiino (Estonia) 16.0 mEUR – Empire International Game World (Romania) 3.85mEUR – Casino Polonia (Poland) 9.0 mEUR – Eldorado (Ukraine) 9.3 mEUR – Based on the results of the financial due diligence OEG decided on 18 January 2008 not to acquire AS Admirāļu Klubs under the terms and conditions provided in the preliminary agreement



Investments in opening new casinos and upgrading of existing casinos in 2007 and 2008 – 18 new casinos opened in 2007 and 21 new casinos during 2008 – 23 rebranded/renovated (incl 2 relocated casinos) in 2007 and 15 rebranded in 2008 – Total investments 2007 ~ 92 mEUR – Total investments in 2008 ~ 51 mEUR

27

Investments 2004 – 2009 H1 (M EUR)

28

Revenues 2004 – 2009 H1 (th EUR)

29

Revenues by Markets 2004–2009 H1(M EUR) 60,0

55,5 47,4

50,0

44,3 41,9

42,9 40,0

32,7

29,8 30,0

2004

35,1

2005

30,1

25,7

24,9

2006

26,5

2007

21,6 20,0

17,3

16,7 12,0

10,0

12,0 10,4 7,8 3,7

10,1

12,0 6,1

Latvia

2,0

Lithuania

2009 H1

6,5

0,0

Estonia

2008 14,4

Ukraine

0,8 0,1

2,2 1,3

Belarus

1,1

Poland

2,5 1,9

Romania

2,1

3,4

Slovakia

30

Key Milestones for 2009

Main directions in 2009 • •





The objective of OEG is to continually adapt to rapidly changing market situation, raising the market share and improving the efficiency in core activity In spite of negative developments on markets, in the 2nd quarter of the year the level of consolidated revenues has stabilized after significant decline during the first 2 months of 2009 By Q2 2009 OEG launched its new concept of casino lounges to target new client groups - more space in casinos, wider possibilities to spend leisure time also for those not wanting to play casino games, a wider food and cocktail menues in casino bars In the light of the market situation and the aim of implementing a new concept of casino lounges OEG has reduced the number of slot machines in most of its casinos in 2009, resulting in significant decrease in fixed costs related to the gaming tax

32

Main directions in 2009 (continued) •







Already during 2008 OEG implemented an extensive efficiency program in order to adapt its operations to changing market situation. 10 casinos with negative cash flows were closed. In 2009, 43 more casinos have been closed (excluding 24 casinos in Ukraine). The number of employees reduced since 2008 Q1 totals 1 132 positions or ca 26% (excluding Ukraine). The positive influence on the cost structure of OEG since the second quarter of 2009 appeared as agreements of reducing the rental prices on average 30% have been concluded The total cost effect of optimisation activities implemented within the last year and first quarter of the current year is expected to be 45.1 million euros, constituting 23.7% of the year 2008 total operating expenses

33

Future activities • • • •

OEG is entering the online gaming market and will open its first online casino at the beginning of 2010 For providing online services, OEG has signed a parntership agreement with Playtech, the world’s leading developer of online gaming technology OEG will start by offering online gaming on the markets where it currently has operations The main competitive advantages: – – –



Extensive experience as a casino operator In-depth know-how of its markets Possibility to create synergy between company’s regular casinos and online casinos

The Estonian market of online gaming services will be clearly regulated from 1 January 2010 when several provisions of the Estonian Gaming Act on offering online gaming servies enter into force

34

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