Oasis Pakistan Profile

Oasis Insights

Bringing

&

Marketing Research Insights Together Specialist in Insights, Testing & Tracking. Specialist in Insights, Testing & Tracking.

About Us

Specialist in Insights, Testing & Tracking.

About Oasis Insights  Largest national

MR agency in Pakistan for customized research ◦ In operations since 1996

 Recognized leadership

in the local market

◦ Brand and communication insights ◦ Brand Health Tracking ◦ Crafting research design to suit challenging marketing questions Specialist in Insights, Testing & Tracking.

What we are offering

Specialist in Insights, Testing & Tracking.

Our Offerings At Every Stage of Marketing IDEA GENERATION

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Exploratory qualitative

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Laddering

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Secondary research

PROPOSITION

-STANDING

& VALIDATION

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Usage & Attitude (U&A)

Habits & Practices (H&P) Segmentation

Brand Positioning Studies

MONITOR/

CONCEPT/

MARKET UNDER

DEVELOPMENT

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Concept screening Concept test

PRODUCT

PRODUCT

DEVELOPMENT

LAUNCH MIX

COMMUNICATION

PROTECT/ EXPAND

LINE EXTENSION BRAND RELAUNCH

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Formulation Evaluation

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Concept Use Test (CUT)

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Packaging

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CUT

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Pricing

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Cue Development

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Pre-test

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Impact studies

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Brand Health Monitor

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Advertising & Brand Strategy Monitor

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U&A / H&P

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Segmentation

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Customer Retention

STM

Specialist in Insights, Testing & Tracking.

Our Services

Specialist in Insights, Testing & Tracking.

Customized Research at OASIS • • • •

A product offer since the inception of the company Offer both Qualitative and Quantitative research In Line with the company belief in integration of the two disciplines Hence in the Unique and happy position of offering quali / quanti research Design

Qualitative Research Experienced In house moderators

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Multi lingual ability Urdu Sindhi Punjabi Saraiki Pushto / Persian / Baluchi (multiple outside sources)

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Diversified repertoire of fields Social FMCG Tobacco Finance Consumer Durables Specialist in Insights, Testing & Tracking.

Experienced In house moderators Experienced In house moderators Diversified repertoire of processes & techniques • Standard FGDs • Story telling • Projective and enabling Techniques • Collages • Teen research • Extended groups

Product Fields Coverage Household • • • • • • • • • • •

Analgesics Air fresheners Anti-malarial study Confectionary Disinfectants Decorative paints Desserts Edible Oil/ Ghee Pest control Spices Tea

Personal • • • •

Laundry care Shoe care Toilet soap Tobacco

Services • •

•

Credit cards Financial products services Family planning

Specialist in Insights, Testing & Tracking.

Our Strength & Techniques

Specialist in Insights, Testing & Tracking.

Quantitative Research Key Strengths • • • • • •

Effective sampling Efficient questionnaire design All types of special statistical analysis Insightful data interpretation National studies With Rural and Urban coverage Capability to work with culturally and linguistically heterogeneous universe

Research Techniques • • • • • • •

Segmentation Usage & Attitude HUT Product Testing Brand Price Trade Off (BPTO) Concept Testing Conjoint Research Specialist in Insights, Testing & Tracking.

Customized Research Categories

Specialist in Insights, Testing & Tracking.

Customized Research Categories Usage & Attitude Study

Product Test Advertising Copy Test

• • • • • • • • • • • • • •

Anti-depressant Drug Air Fresheners (CLT) Soft Drink (CLT) Insulin Analgesics Automobile Cigarettes Cooking Medium Decorative Refinish Paints Fabric Care Oral Care Pesticides Toilet Soap Jam & Jelly

• • • • • • • • • • • • • • • • • • • • •

Biscuits (CLT) Cereals Cigarettes Detergent (Sniff Testing) Dish Washing Liquid Dishwashing Powder Drinking Yogurt (CLT) Energy Drink (CLT) Household Insecticides Ice Cream (CLT) Jam & Jelly (CLT) Juice Laundry Product Milk Powder (CLT) Recipe Shoe Care - Pack Design Soft Drink (CLT) Tea Tea Whitener (CLT) Toilet Soap Water (CLT)

• • • • • • • • •

Analgesics Cigarettes (CLT) Decorative Paints Fuel, Lubricants (CLT) Pesticides Shoe Care (CLT) Toilet Soap Tooth Brush (CLT) Toothpaste (CLT)

Specialist in Insights, Testing & Tracking.

Our Clients

Specialist in Insights, Testing & Tracking.

Why Oasis Our Expertise in the Financial Sector Studies Conducted Customer Satisfaction Measurement AKAM

New Product Development Concept Testing Usage & Attitude Studies

Islamic Credit Cards: Understandings, Perceptions and Conversions Consumer Understanding; Brand Name; Elite Consumer Behavior Credit Card Need of Home Ownership Brand Equity Study for Credit Card Portfolio

Atlas insurance company

Link between income and bank statement of SME sectors 17 Specialist in Insights, Testing & Tracking.

Our Clients FMCG & Durables • • • • • • • • • • • • • • • • • • • • • • • •

CDL Foods Continental Biscuits Limited Coca Cola Colgate Palmolive Candy Land Dollar Industries Engro Foods Gillette Cynamid Indus Motors Millac Mehran Sugar Mills National Foods Nestle Pakistan Tobacco Company Philips Procter & Gamble Packages Rafhan Reckitt Benckiser Searle Pakistan Shell Pakistan Tapal Tea Unilever

Service Sector ISPs: • Augere • wi-tribe TELECOM: • Mobilink • PTCL • Telenor • Ufone • Warid FINANCE: • Adamjee Insurance • Aga Khan Foundation • ANZ Grindlays Bank • ABN Amro • Bank Al Habib • Barclays • Dubai Islamic Bank • Habib Bank • MCB • Standard Chartered • Union Bank • United Bank Ltd • Western Union

OTHERS: • Arshad Zaman Associates • Ace Consultants • AG Metro • Govt of Sind/Norad • Herlad • ILM • PIA • Shell Pakistan • SMP

Agchem/Pharma • • • • • • • • • • • • • • • • •

Aventis Becton & Dickinson Complete Market Research D.E. United DuPont ELI Lilly Engro Chemical FMC United Future Group GlaxoSmithKline ICI Pakistan Johnson & Johnson Lundbeck Novartis Reckitt Benckiser Searle Wyeth Pakistan Ltd.

Specialist in Insights, Testing & Tracking.

Our Clients Advertising / Media • • • • • • • • • • • • • •

Blitz (BBC) Bulls Eye GEO Interflow IAL JWT-Asiatic Lowe & Raouf (Rlintas) Manhattan Leo Burnett MNJ Communications Mind Share Orient McCann Erickson Prestige Communications Pak Media Com Red Rock

International Research • • • • • • • • • • • • •

Acorn Hongkong AMRB Complete Market Research IMRB Harris Interactive KANTAR Media Research MBL BCG MBI NOP World PQR / IMRB India RAI Consultants, Cyprus Research International Synovate

Specialist in Insights, Testing & Tracking.

Management

Specialist in Insights, Testing & Tracking.

Oasis Management Syed Moazzam Ali Qadri Chief Executive

Syed Moazzam Ali Qadri an MBA from IBA, University of Karachi (1980), has been practicing marketing research since 1983. Over the last two decades he has pioneered in studying consumer behavior, brand health and new product development in Pakistan. He is a recognized resource for designing segmentation and tracking studies in the local MR industry and offers unique strength in designing sampling strategy and in guiding use and interpretation of multivariate techniques

Saima Qamar Director

With a research career spanning 15 years Saima has played a leading role in well-known MR firms of the industry. She re-positioned MR function as “CI- Crystallizing Insights” during her stay on the clients side (Nov 2005-July 2007). Despite having achieved the much coveted stature of qualitative research expert, thanks to her decade long practice (1992-2002), she diversified into quantitative research domain in 2002 and found herself equally poised to handle advanced quantitative research designs such as segmentation studies and conjoint experiments.

Specialist in Insights, Testing & Tracking.

Oasis Management Syed Sarwar Kazim Deputy Director Research (KAM) Mr. Kazim is a post-graduate in statistics from Karachi University (1987) and has worked in one of the leading organizations of MR industry since Feb 1989. He has a very sound background working from the positions of Research, Data Processing to Head of Research. He gained rich experience working on international assignments with TNS, Synovate, RI and Gallup Korea. He also worked extensively on tobacco research. Mr. Kazim joined Oasis in 2004 and he is heading KAM (account).

Syed Noaman Asar, Deputy Director Research Mr. Noaman has 10 years of experience in marketing research. He started his career with Procter & Gamble (P&G) in 1998 and then moved to Middle East in 2003. In Dubai and Jeddah he worked for prestigious organizations contributing significantly in business growth. His research expertise belongs in Copy testing and providing consultancy based on research data

Salman Ahmed Rabbani Deputy Director Healthcare & Qualitative Research Mr. Salman has 20 years of marketing, marketing communication & marketing research experience of the industry. Started his career in 1988 with Gallup (BRB) Pakistan, moved to SK&F and SB Pakistan (GSK). In 1994, he relocated to Riyadh, KSA, with SPIMACO where he stayed for 14 years. Has vast international exposure of managing cross functional teams. Qualifications include: MBA and B-Pharmacy and many training courses worldwide.

Naved Akhtar , Deputy Director Operations

Deputy Director, has 15+ years of experience of both Research and Operations. Naved is undoubtedly the most experienced tracking specialist in the local MR Industry Specialist in Insights, Testing & Tracking.

Rashid Mehmood, Manager Quantitative Research Mr. Rashid has done his MBA MIS from PAF-KIET and diploma in MR from University of Geoargia. He is associated with Oasis for the last 10 years. His core competency belongs in research and consultancy for different sectors.

Zeeshan Ahmed, Research Executive Mr. Zeeshan has done his M. Sc. in Statistics from Karachi University and possess strong statistical and analytical skills with around 3 years of experience in the marketing research industry.

Specialist in Insights, Testing & Tracking.

Field Strength and Network

Specialist in Insights, Testing & Tracking.

Strength and Diversity of Operations 

Largest team of full time field management staff

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Well-defined quality assurance procedures of data

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Different field teams for the projects

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Carefully chosen, professionally trained interviewers

Specialist in Insights, Testing & Tracking.

Looking forward to work together

Specialist in Insights, Testing & Tracking.

(Head Office) 2ND FLOOR, NASREEN BUILDING, PLOT NO.E-4, BLOCK 7/8, SHAHEED-E-MILLAT ROAD, KARACHI. Phone: (92-21) 4387582-4, 4520319 Fax: (92-21) 4312613

Specialist in Insights, Testing & Tracking.