Nu Campign Poster Series

  • June 2020
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Learn the Story Wear the t-shirt Support the Cause Sderot residents have 15 seconds to run for cover from the time a Hamas rocket is launched and the air raid siren sounds, until the rocket hits.

Learn the Story Wear the t-shirt Support the Cause

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Learn the story Wear the t-shirt Support the cause

Join us on Facebook Follow our tweets Read the blog

On May 14, 1948, the day in which the British Mandate over Palestine expired, David Ben Gurion, Israel’s first and longest serving prime minister, also known as the ‘Founder of Israel,’ proclaimed the declaration of the establishment of the State of Israel at the Tel Aviv museum. The following day the Arab armies of Egypt, Syria, Jordan, Lebanon, Saudi Arabia and Iraq invaded the new Jewish State, in what became known as the War of Independence. The fighting continued until the signing of the Armistice Agreement in July 1949. In the Declaration of Independence, David Ben-Gurion states that, “The Land of Israel, Palestine, was the birthplace of the Jewish people. Here their spiritual, religious and political identity was shaped. Here they first attained to statehood, created cultural values of national and universal significance and gave to the world the eternal Book of Books. After being forcibly exiled from their land, the people kept faith with it throughout their Dispersion and never ceased to pray and hope for their return to it and for the restoration in it of their political freedom… The catastrophe which recently befell the Jewish people – the massacre of millions of Jews in Europe – was another clear demonstration of the urgency of solving the problem of its homelessness by reestablishing in Eretz-Israel the Jewish State, which would open the gates of the homeland wide to every Jew and confer upon the Jewish people the status of a fully privileged member of the comity of nations… It will be based on freedom, justice and peace as envisaged by the prophets of Israel; it will ensure complete equality of social and political rights to all its inhabitants irrespective of religion, race or sex; it will guarantee freedom of religion, conscience, language, education and culture; it will safeguard the Holy Places of all religions; and it will be faithful to the principles of the Charter of the United Nations… We extend our hand to all neighboring states and their peoples in an offer of peace and good neighborliness, and appeal to them to establish bonds of cooperation and mutual help with the sovereign Jewish people settled in its own land. The State of Israel is prepared to do its share in a common effort for the advancement of the entire Middle East.” Israel has overcome many obstacles since Ben-Gurion made this speech and is today a thriving first world country with a strong economy, army and society. By wearing the ‘Declaration’ t-shirt by the NU campaign, we look to David Ben Gurion’s words as expressed in Israel’s Declaration of Independence, as inspiration, to tackle the many challenges ahead, that the State of Israel faces!

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Learn the Story Wear the t-shirt Support the cause Jewish Heart for Africa is a non-profit organization that brings sustainable Israeli technologies to rural African villages. The organization operates in Uganda, Tanzania and Ethiopia, and in 2009 alone, changed the lives of more than 40,000 Africans. Today, 97% of rural African people live without electricity. Without energy, medical clinics cannot store lifesaving medicines and vaccines, students learn in the dark, and the clean and abundant water below ground is inaccessible to those that need it. Water-borne disease is responsible for 80% of deaths in the developing world, killing one child every eight seconds. The Kaliro orphanage in Uganda, Africa, is home to 300 children, who live and attend school inside the facility. Since its establishment, the students lived without electricity. The orphanage was dark at night and they lacked basic facilities such as kerosene lamps and a refrigerator to stock medicine and vaccines for common diseases such as tuberculosis, yellow fever, polio, typhoid and malaria. That changed when Jewish Heart for Africa donated and installed Israeli solar panels, providing light and energy to the orphanage for the first time. With the light that Jewish heart for Africa provides, these children are now able to continue their studies at night. They can gather inside the orphanage to work, to play and to learn even after the daylight hours. With access to electricity for radio, television and computer use, these orphans are now connected to the outside world. Jewish Heart for Africa’s solar energy panels not only provide light and electricity to African schools and medical clinics but they are now being used to power water pumps, which enable Africans to expand agricultural production in locations where food is scarce. In a continent where six million children die of malnutrition each year before their fifth birthday, these techniques provide African villagers with the tools they need to grow more crops, prevent hunger and promote economic growth. With the ‘Bulbs for Africa’ t-shirt from the NU campaign you help brighten the lives of thousands of Africans every year. The shirt demonstrates how Israeli innovation, together with a kind heart have the power to save lives!

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Theodor Herzl is known as the “Father of Modern Zionism.” In 1896, he wrote ‘The Jewish State’ arguing for the establishment of an independent Jewish nation. At the First Zionist Congress in 1897, Herzl said, “In Basle I founded the Jewish state... Maybe in 5 years, certainly in fifty, everyone will realize it.” Exactly 50 years later the United Nations voted for the establishment of that Jewish state. Chaim Weizmann's scientific assistance to the Allied forces in World War I brought him into close contact with British leaders, enabling him to play a key role in the issuing of the Balfour Declaration on November 2, 1917 — in which Britain committed itself to the establishment of a Jewish homeland in Palestine. Weizmann was also instrumental in obtaining recognition of the State of Israel from U.S. President Truman and subsequently became the first president of Israel. David Ben-Gurion was the undisputed leader of the practical Zionists. Ben-Gurion became head of the Jewish Agency in 1935 and in 1948 became prime minister and defense minister. He first retired from political life in 1953, but was still repeatedly called upon to lead the nation in difficult times. Many Israelis felt that only the “old man” as he was affectionately known, could save Israel. Golda Meir is best known as the first female prime minister of Israel. She was a long-time leader of Israel's Zionist movement after emigrating from America in 1921. She later became the first Israeli Ambassador to the Soviet Union and was so popular among Soviet Jews that thousands of people came to see her upon arrival. Moshe Dayan is perhaps Israel's most famed war hero, serving as army chief of staff in the 1956 Sinai war with Egypt and as minister of defense in 1967's "Six Day War." Fighting with the allies in World War II, his binoculars were struck by a bullet and he lost his left eye. The black eye patch he wore ever since became his trademark. Later in his political career he served as foreign minister in the Israeli government that made peace with Egypt. Menachem Begin first gained notoriety as the head of the "Irgun," a Zionist underground group. Upon the State's formation he founded the Herut (Freedom) Party which became the opposition party in Israeli politics for almost 30 years until his election victory in 1977. As prime minister, Begin signed a peace accord with Egypt which earned him the Nobel Peace Prize. Yitzhak Rabin is Israel’s most prominent military general turned prime minister. During the 1948 War of Independence, Rabin played a vital role in the nascent IDF. He later became IDF chief of staff where he oversaw the stunning victory against multiple Arab armies in 1967. Though first elected Prime Minister in 1974, it was ¬his second term beginning in 1992 that led to the signing of the Oslo Accords. Rabin also oversaw the signing of the Israel-Jordan Treaty of Peace in 1994. He was assassinated by an Israeli Jew in November 1996. With the 'Israeli Leaders' t-shirt by the NU Campaign we commemorate five great leaders who played pivotal roles in the Jewish state's short history.

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Learn the Story Wear the t-shirt Support the Cause About ten years ago, a little girl called Katya, who was then four years old, arrived from Moldova to Israel with very serious heart defects. She was brought out by Save a Child’s Heart, an Israeli-based international humanitarian organization, whose mission is to improve the quality of pediatric cardiac care for children from developing countries who suffer from heart disease. Katya was near death and her body was deep blue due to the lack of oxygen. Some five months and four highly complicated surgeries later, after Dr. Cohen and his team had worked their magic, Katya was ready to go home. A few days before she left, she drew a picture, as only a child of her age can, of a hand holding a little girl with a heart. When she was asked to explain her drawing, she told the following story to Dr. Cohen and the head nurse: “I had a dream, there were many colors over my bed, then a very big hand came in the middle of the night. We flew to a far-off country and they gave me a new heart, and I could run and dance.” Since 1995, Save a Child’s Heart, one of the biggest undertakings of its kind in the world, has treated more than 2,100 children suffering from congenital and rheumatic heart disease aging from infancy to 18 years of age from the “four corners of the Earth” — 35 countries where adequate medical care is unavailable. Every 29 hours another child’s life is saved because of a small group of medical professionals who volunteer their time and expertise to perform cardiac surgery and train medical personnel. All children, regardless of race, religion, sex, color, or financial status receive the best possible care that modern medicine has to offer. 49% of the children are from the Palestinian Authority, Jordan & Iraq; 40% from Africa; 4% from Moldova, Russia and the former USSR and 7% from China, Sri Lanka and Vietnam. Now, you can help save lives with the ‘Heart in Hand’ t-shirt from the NU campaign. The t-shirt expresses the heroic actions of Save a Child’s Heart’s Israeli doctors and volunteers and celebrates the joy and hope that this organization brings to these children’s futures!

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