Npocamp: The Content Flow Approach

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Non-Profit Marketing in a Web 2.0 World:

The Content-Flow Approach Fernando Labastida César Salazar

http://www.flickr.com/photos/johnmueller/1399182

Even wolves can get help (if they are charming)

WOLF REPOPULATION 1995

http://www.flickr.com/photos/ericbegin/3329264

“We shall overcome” http://www.flickr.com/photos/graceandpoise/330625

How does the bakery market its cakes?

Let’em commit through simple actions MOVEMBER

p://www.flickr.com/photos/danw/296984557/

Life is much more than a one night stand

/www.flickr.com/photos/loveforphotography/2137965241

Tools magnify people’s efforts INAGURATION DAY 2009

Social Channels Engagement Tools Co-created Content Goal Conversion Relationship Management

Time

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