No . 1 Beer Brands In India

NO.

1

BEER BRAND

SEGMENT IN INDIAN

PREPAIRED BY

ANKUSH NAGARWAR ROLL NO.76

BEERS Beer is one of the world's oldest prepared beverages, possibly dating back to the early Neolithic or 9000 BC

Ingredients OF BEERS

Water

Clarifyin g agent

v Lager v Ale v Amber v Bitter Beer v Fruit Beer v India Pale Ale v Mild Beer v Stout v Strong beer

beer

Types of

BEER IN INDIAN MARKET  The

beer market in India is estimated to be over Rupees 3000 corers

 The

beer market in India is pegged around 12 million hectolitres.

 Increase

in purchasing power and growing popularity of beer makes India a market of high potential, with 15 per cent to 30 per cent annual growth.

Available brands in  Kingfisher

Premium  Kalyani Black Label  Royal Challenge  Fosters  Castle Lager  Haywards  Kingfisher Strong  Knock Out  Canon 10000

INDIA

Imported Beer Brands in INDIA



Hoegaarden:

It is a Belgian witbier(white beer) with 4.9% alcohol content 

Indus Pride:

Indus Pride, which was launched in

No.

1

 largest

brand in INDIA

selling brand  30% share

Target markets

Why No.  Good

1

quality raw material is used to maintain the quality standards.

 Consistency

 Always

of product quality is high.

tastes fresh due to good quality and well developed distribution network.

Where it is available?  20

different breweries locations across the country.

 Kingfisher

also has an online marketing

system.  Sixteen

hundred shops apart from pubs and bars

Price In

both mild and strong beer segment Kingfisher uses competitive pricing strategy.

Promotion Kingfisher

tagline “King of good times”

Kingfisher

uses surrogate advertising methods like using mineral water and sodas.

Promotion  Merchandizing

sports goods and trendy clothing and accessories under Kingfisher brand name.

 Each

year Kingfisher brings out new calendars featuring top models in swimwear.

 Sponsoring

events like fashion shows, sportspersons like Narain

Market share

The m aj or br ands

India Ltd. –Knock-Out, Royal Challenge Premium Lager, Haywards 2000 Premium Lager, Haywards 5000 Super Strong Continental ,Castle & Lager, Fosters and Peroni.  Anheuser-Busch – Budweiser, Becks ,Cobra beer & Diageo  Asia pacific breweries - Heineken ,tiger, Barons strong brew  Carlsberg(South Asian breweries)- Carlsberg, Okacim palone  SABMILLER