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- Pages: 10
New
(Daily Information Capsules for all those who want to fathom learning in all its depths)
Date: 16 October 2008 (To be used by faculty members AND a copy to be kept for students’ reference in the Library too)
Download from:http://www.pteducation.com/drishti.aspx
CONTENTS The following pages contain:
Pool of Knowledge Business Trivia
Drishti (1) of (10)
Pool of Knowledge Business Trivia The Missouri School of Journalism is the world’s
first school of journalism. It was founded by Walter Williams on Sept. 14, in 1908, on the campus of the University of Missouri. A daily newspaper, the University Missourian, (now called the Columbia Missourian) also began publishing on that day, beginning what is nearly a century of hands-on journalism education for students.
British Airways was the first airline to introduce in-flight movies. Richard Branson’s Virgin Atlantic Airways was the first one to introduce in-flight gambling The Agastya Award is an award instituted by the Travel Agents Association of India for outstanding contribution in the tourism sector. The key difference between cars for the US and the Canadian markets: dashboad in FPS (foot, pound, second) in Canada vs MKS (metre, kilogramme, second) system in the US The Boeing 747 launched in the late 60s soon came to be nicknamed ‘The Saviour’ because the first reaction of people who saw it was: “Jesus Christ!” Fictional hero James Bond was born in 1924 in Glencoe, Scotland to a Scottish father and a French mother. He was expelled at Eton, completed his schooling at Fettes and later went to the University of Geneva. He married Teresa, daughter of Corsican gangster Marc-Ange Draco in 1962. Served in the RNVR during World War II and rose to the rank of Commander. Later became a manager for Universal Exports, London. Aldous Huxley’s anti-utopian novel Brave New World combining technological optimism and spiritual pessimism describes his nightmarish vision of the year 632 AF. AF stands for After Ford When Teacher’s Scotch whisky was first introduced in free India, it fell foul of the authorities, who objected to its brand name, claiming that it violated law. Indian law prohibits naming liquors after professions. On May 6, 1919, President Woodrow Wilson became the first person in the history of air travel to take out flight insurance. A transaction carried out between ABN AMRO Bank and the State Bank of India on January 1, 1999 was the first euro transaction in the world. Charminar cigarettes had to petition the local ruler to use a state symbol as its brand name and logo. A special firman (royal order) was issued for this purpose. The telephone handset is the most re-designed and perhaps over-designed appliance on earth and yet continues to function satisfactorily. The Tour du France was launched in the early 1900s as a publicity venture to improve the sales of a sports newspaper Le Petit Journal Illustre.
Drishti (2) of (10)
Harlem Globetrotters (basketball) is the only sports team to have played professionally on all seven continents. Vaseline was invented in 1859 by Robert Chesebrough after he observed oil drillers use a drilling byproduct they called Rod Wax (which stuck to drilling rods and clogged them) to treat minor cuts and bruises. All the corner seats in cinema houses were branded by Close-Up toothpaste brand. A few years ago, the brand had a brush with controversy when its advertisement showed a convict kissing a female inspector. In 1987, Godrej launched Great Shake–India’s first brand of flavoured soya milk. Ford Motor Company owned a bunch of luxury brands like Jaguar, Aston Martin, Land Rover and Volvo under its Premier Automotive Group. Sixty-nine years after it sank in 1913, the Exide Batteries (then known as Chloride) in the Holland I Submarine were still found to be working. The same company has a battery that has been running in the West Bengal State Electricity Board office for the past 69 years. Lily is the German doll that Mattel acquired and revamped to create Barbie. Anand Mahindra of the Mahindra & Mahindra group studied to be a filmmaker before he graduated from Harvard Business School. He has produced a short film on the Kumbh Mela and his business group is currently planning a foray into the media and entertainment sector. The kids wear brand, Gini and Jony, is linked to the baseline “Freedom Wear” Symbolics.com, registered in 1985, is the world’s first registered dotcom domain name. . Movie star Catherine Deneuve, tennis players Steffi Graf and Andre Agassi, and former Soviet leader Mikhail Gorbachev have all modeled for Louis Vuitton luggage and supported a social cause along with the same brand. Forsche (For She) is an all women taxi service in Mumbai run exclusively for women Sears commanded respect and enjoyed good reputation in Spain but had to change its name as the Castilian Spanish pronunciation of Sears sounds very much like Seat–the largest car manufacturer in Spain which objected to the use of that trademark. After gaining experience and training from Lebanese International and Royal Jordan Airlines, Naresh Goyal founded Jet Airways in 1974. Raymond first started out as a mill outside Mumbai in Thane Creek. It used to produce coarse, cheap woolen blankets. Airbus is an aircraft manufacturing subsidiary of EADS, a European aerospace consortium. When Gillette developed a superior stainless steel razor blade, it feared that such a superior product might mean fewer replacements and sales. Thus, the company decided not to market it. Instead, Gillette sold the technology to Wilkinson, a British garden tool manufacturer, thinking that Wilkinson would use the
Drishti (3) of (10)
technology only in the production of garden tools. When Wilkinson Sword Blades were introduced and sold quickly, Gillette understood the magnitude of its mistake. In the advertising industry, afternoon drive refers to denotes commercials played on radio usually between 3 pm and 7 pm The pattern of the virtually extinct desert flower Hymenocallis is the inspiration behind the Burj Dubai Tower. When ready in December 2008, it will be the world’s tallest building. The disposable cell phone was invented, quite accidentally, by Randice Altschul while working in a toy factory in 1999. She happened to destroy her cell phone in a fit of anger and, therefore, decided to invent mobile phones that could be disposed off after use. She filed a patent for her invention in the same year. ‘More trouble than they are worth’ an article by Robert Sutton published in the Harvard Business Review under the title in Feb 2004 was later made into a best-selling business book–‘The No Asshole Rule’. Manz Wear Pvt Ltd was incorporated in 1987. The company is now known as Pantaloon Retail. The US Navy is credited with coining the phrase “happy hours” mostly used in bars and restaurants. Paychex was founded by B Thomas Golisano in 1971 when he saw the need to take the complicated task of processing payroll out of the hands of entrepreneurs and let them focus on growing their businesses. It is listed on NASDAQ and is a sponsor of Professional golfer Jeff Sluman. Sun Microsystems partnered with U2’s Ian Bono in ‘The ONE’ campaign, a global campaign to make poverty history. It toured with Bono to 14 countries for some 102 concerts. Nikon is the camera brand that has been present on every manned NASA space flight since the Apollo 15 mission in 1971. Sir Freddie Laker was the founder of the former low-cost airline, People’s Express. The first Indian company to sponsor a sports tournament overseas was ITC which sponsored the Sharjah Wills Trophy. Global village is the two-word phrase did Marshall McLuhan coin to describe the world considered as a single community linked by telecommunication. The 5 Ps of merchandising refers to ‘Presenting Products to Persuade People to Purchase’. Pepsi introduced Pepsi Edge, a low-carbohydrate drink, in the US, in response to a Coca-Cola C2. Google, started by Larry Page and Sergey Brin was earlier called Backrub, since it could analyse the “back links” pointing to a given website. The metal chosen for Vertu cellphones from Nokia is stronger than aerospace titanium. The same metal was used for the drill bits for an exploratory mission to Mars. KLM Royal Dutch Airlines runs a hotel for animals at Amsterdam’s Schiphol Airport.
Drishti (4) of (10)
Sony co-founder Masaru Ibuka began his business in an abandoned telephone operator’s room, in the hollow remnants of a bombed and burned out old department store with seven employees and $1600 of personal savings. The VIP list of Gold’s Gym International Inc boasts of names like Nadia Comaneci, Mohammed Ali, Nicholas Cage, Anna Kournikova, Britney Spears and the WWF wrestler Rock. US-based Tyson Foods Inc is the largest producer of pizza toppings in the world. Barclays Bank in 1959 was the first to place an order for a computer. Deep Web is a term used to describe a part of the Internet that is inaccessible to conventional search engines, and consequently, to most users. BrightPlanet, an Internet search technology company that specialises in searching such content, coined the term “Deep Web” in 2001. McDowell’s Diet Mate Whisky has the herbal ingredient called Garcinia that supposedly helps in burning excess fat and in controlling cholesterol levels. In the mid-1980s, TELCO’s proposal to manufacture luxury car Honda Accord was rejected by the Government of India. Samsung’s Bordeaux LCD television was inspired by the grace of a wine glass. Robert Burns is featured on £5 bank notes issued by the Bank of Scotland. In 1824, the Geographical Society of Paris announced that a hefty reward for any European who dared to travel to Timbuktu and tell the world about it. Many tried and failed and some even lost their lives. The successful one was Frenchman Rene-Auguste Caile. Till then, for the West, Timbuktu was a mystery place with, allegedly, a lot of wealth. Now it is a small town in the African country of Mali! Kingfisher Airlines sponsored the Fair Play award at this year’s IPL. Cobra Beer is brewed at six locations across India namely Mount Shivalik in Rajasthan, Impala Breweries in Goa, Mikal in Orissa, Iceberg in Bihar, Som Distilleries in Madhya Pradesh and Manav Breweries in UP. Cycle Brand is the trademark of N. Ranga Rao & Sons, Mysore and also the election symbol of Samajwadi Party. Spykar has launched a kids wear brand called ‘OYO’–‘On Your Own’. Paramount Pictures Corporation is an American motion picture production and distribution company, based in Hollywood, California. Founded in 1912, it is the world's oldest running American movie studio in Hollywood, beating Universal Studios by a month. Paramount is owned by giant media conglomerate Viacom. Lions Gate Entertainment Corp is a movie production company famous for producing the Michael Moore documentary Fahrenheit 9/11. It derives its name from Lions’ Gate Bridge–a landmark of Vancouver. Srinivas Fine Arts of Sivakasi produces the Nightingale brand of diaries. Nightingale once launched its Silver Oak Diary (World’s most exclusive diary) priced at Rs. 57,000/-.
Drishti (5) of (10)
MAD magazine was started way back in the 40’s, TIME magazine in 1952 predicted that “MAD is a shortlived satirical pulp” Alfred A. (for Abraham) Knopf publishing house, a part of the Random House is known for its ‘Borzoi’ trademark. Terrapin, the children’s imprint of TERI Press Winchester, Oliver Fisher was a U.S. manufacturer of guns and ammunition who developed the Winchester rifle and made the Winchester Repeating Arms Company a success by the shrewd purchase and improvement of the inventions of other men. As a young man, Winchester moved to Baltimore and operated a men’s furnishing store there until 1848, when he set up a factory in New Haven to manufacture dress shirts. His financial success enabled him, in 1857, to purchase the Volcanic Repeating Arms Company of New Haven, successively reorganized as the New Haven Arms Company, and, in 1867, the Winchester Repeating Arms Company. Winchester augmented his line by purchasing the patents of the American Repeating Rifle Company, the Spencer Repeating Rifle Company, and the bolt-action repeating rifle of Benjamin B. Hotchkiss. Winchester was also noted for his philanthropy, particularly to Yale University. TIndian Farmers’ Fertilizer Cooperative Limited (IFFCO) has partnered with Bharti Airtel to set up IFFCO Kisan Sanchar Limited. Sports goods company Puma owns the range of products under the name Ballistic, Stealth, Atomic and Velocity. Actor Arvind Swamy is the managing director of Prolease India, an outsourcing management company. In 1870, a chemist, Andrev Albanov, was experimenting with charcoal to find out if it had any medicinal properties and one night he accidentally left a chunk of charcoal near an open bottle of iodoform. The following morning he found that the charcoal had absorbed all the fumes from the bottle. This led a businessman, Piotr Arsenieyevich Smirnov to use a highly efficient charcoal filtration process for his product Smirnoff Vodka and mint money. Smirnov founded his vodka distillery in Moscow in the 1860s, under the trading name of PA Smirnoff. Libyan dictator Col Muammar Gaddafi is the second largest shareholder in Juventus FC, after Giovanni Agnelli (of Fiat) who has a 63 per cent stake. Quark, Massive Quark and Cyclops are all unfinished positions of the Rubik’s Cube. Japan hosted the first Olympic Games in Asia in 1964 and launched the Bullet train to commemorate the event. “It’s small but it’s all we’ve got” is the motto of Greenpeace. Exchanging old goods for new is the Alladin’s Principle. Limousine is a heavy cloak is used by shepherds in France. The first chauffeurs forced to sit in the open air adopted this cloak for protection.
Drishti (6) of (10)
Harshad Mehta was a stockbroker alleged to have engineered the stock market scam in the year 1992. He studied at the Holy Cross High School, Raipur and completed a Bachelor’s degree in Commerce in 1965 from Lala Lajpat Rai College, Mumbai before starting his working life as an employee of the New India Assurance Company. In 1833, Léon Pavin, launched an industrial lime production operation, having taken over a business acquired by his family in 1749 with the purchase of the Lafarge domain in south-eastern France, an area known for the quality of its limestone deposits. The company signed its first major international contract in 1864, delivering 110,000 tonnes of lime for the construction of the Suez Canal. An image consulting firm presented a list of 219 names, from which Vectre, Verone, Chaparel, Calibre and Alexis were top candidates for the name of Toyota luxury car brand. Lexus was finally selected. Deccan Chronicle Holdings Ltd (DCHL), the publishers of Deccan Chronicle, acquired the South-based retail chain, Odyssey which is engaged in sale of books, music, toys, greeting cards and FMCG products. Olivio Premium Products markets food products under the Olivio brand and was founded in 2000 by Lee Iacocca. The founder claims to donate all of his profit to diabetes research. Czech model Eva Herzigova was the first spokesperson for the Wonderbra brand marketed by Sara Lee in the US. Coleco was a company founded in 1932 by Maurice Greenberg as “Connecticut Leather Company” and became known for its mass-produced version of Cabbage Patch Kids dolls. In 1989, Hasbro purchased Coleco’s assets. Scuderia Toro Rosso (Italian for Red Bull Racing Team) is a Formula One racing team owned in a 50/50 partnership between the drinks company Red Bull and former F1 driver Gerhard Berger. Philishave, known as Norelco in the U.S, was invented by Alexandre Horowitz in 1939. The Playboy Bunny Outfit is the first service uniform to be registered with the United States Patent and Trademark Office. Camlin entered the mosquito repellent category in 2004 with the brand ‘Repelmos’. Lenovo offers internet access through the portal FM365.com. Malaysia: Khazanah Nasional :: Singapore : Temasek Holdings Joseph Priestley discovered its use as an eraser, thus the name rubber. When Mary Kay cosmetics got listed on the NYSE in 1976, it was the first company chaired by a woman to be listed on the NYSE. Punch Magazine was the first one to use the word ‘cartoon’ to refer to a comic satirical drawing. The French company Candia owns the ‘Cream Bell’ brand of ice creams.
Drishti (7) of (10)
Albert Einstein bequeathed his Intellectual Property Rights to ‘The Hebrew University, Jerusalem’ “Where the people meet the people” is the punch line of Madame Tussaud’s. Essar is an amalgam of the names of the two founding brothers Shashi and Ravi. In its early days, the Benetton family launched its products under the brand label Très Jolie. Taneja Aerospace and Aviation Ltd is the first and only private sector company in India to have built and certified an aircraft. It built the Partenavia P68C aircraft. Haw, Hem, Scurry and Sniff are characters from the popular motivational business book, ‘Who Moved My Cheese’ by Spencer Johnson. Prudential Plc of the UK started its Asian journey way back in 1923 when it opened its first overseas life insurance branch in the state of Assam. It re-entered the Indian insurance market with a JV in 2000 with ICICI. Aerotropolis is the term used for a new type of urban form comprising aviation-intensive businesses and related enterprises extending up to 25 kilometres outward from major airports. It is similar in form and function to a traditional metropolis, which contains a central city core and its commuter-linked suburbs. Energyville, developed by The Economist and hosted by Chevron is an online, interactive game that puts the player in charge of meeting the energy demands of his or her city. It allows the player to choose from a portfolio of energy resources to power the city from now through 2030. Midwest Airlines was born out of a private plane service serving the employees of Kimberley Clark paper mill company in Wisconsin, US. John Dewar, founder of the famous Dewar’s brand of Scotch whisky, was the first person to sell Scotch whisky in glass bottles branded with his own name, way back in 1846. Steve McQueen, Fernando Alonso, Tiger Woods, Kimi Raikkonen, Sharukh Khan and Priyanka Chopra are brand ambassadors for the Tag Heuer watches. Herb Kelleher of South West Airlines sent a letter to his employees on Valentine’s Day. An annual tradition sees employees getting gifts on this day every year. Avon sponsored Avon International Running Circuit influenced the International Olympic Committee to add a women’s marathon to the Olympic Games in 1984. Indian restaurants, Amaya, Tamarind and Rasoi, in the UK are the only Indian restaurants in the UK that have been given a Michelin Star rating. The Confederation of Indian Industry (CII) was originally called Association of Indian Engineering Industries (AIEI) Osamu Suzuki decide to set up a car factory in India after he read an article in India Today that talked of how car companies from all over the world were talking to the Government of India for the Maruti project. UTI – I stands for Specified Undertaking of Unit Trust of India
Drishti (8) of (10)
Reuben Singh became the youngest millionaire in Britain at the age of 20 when he sold his clothes chain, Miss Attitude. Thailand’s Prime Minister Thaksin Shinawatra purchased the English Premier League football club Manchester City. Tennis star Anna Kournikova visited India as brand ambassador for Sahara India Pariwar in 2003. Before he became sole owner of tyre maker Dunlop, M R Chhabria was co-owner with another industrialist R P Goenka. . Blaze is the name of Kinetic Engineering’s first Italjet designed scooter launched in India. Walter Chrysler was the first businessman to be named Time magazine’s Man of the Year In Malaysia, “Ali Baba” companies are the ones which have Chinese Malaysian owners and Muslim frontmen to run the businesses. In 1970, Malaysia launched its new economic policy to let Bhumiputras (sons of the soil), usually Muslims, get preference over the economically powerful but numerically inferior Chinese Malaysians. World War 3.0 is the Microsoft Antitrust suit Silicon Valley Haircut refers to a situation when the founder of the company is replaced by the venture capitalist The brand of milk called Inuva was the first ad filmed in space (aboard Mir) featuring the cosmonaut craving for fresh milk. The manufacture of Indian national flag is governed by standards under ISI – 1 The costliest segment in the three-tiered labelling system of Johnny Walker whisky is called Black Label, where nothing is less than $2,000. White Label is next where the lowest price tag is $1200. When Hyundai Santro was first introduced in India, the first five cars were donated to the Indian Armed Forces Wives Welfare Association. Henry Ford asked Thomas Edison to develop something for the Model T Ford, assigning him a budget of $1.5 million. However, it wasn’t Edison but Gaston Plante who perfected it. The product was an electrical storage battery The wall on Wall Street is a 1,340 foot long and 12 foot high structure was built by Governor Peter Stuyvesant to keep out marauding Red Indians in 1653. Maldives is the only country in the world where Coca Cola uses sea water In 1991, Procter & Gamble (P&G) won a $75,000 lawsuit against two Amway distributors called James and Linda Newton, who were spreading strange rumours about the company. The rumour they were spreading was that P&G was supporting the Church of Satan. The couple also told others that P&G’s moon and stars logo is a symbol of Satan. Greater Fool theory states that some investors will buy even highly over-valued stock, assuming that there’s always someone who will be ready to buy it from them at a higher value
Drishti (9) of (10)
Banana Protocol is the EU agreement by which it gives quotas and preferential access to ex-colonies of Britain and France, some of which are small islands heavily dependent on exports. The same protocol restricts imports of bananas by other suppliers Chesterfield cigarette brand was launched by ‘Gone With The Wind’. Al Ries and Jack Trout, in the book Positioning refer to the “Teeter-Totter Principle” which says that ‘A brand name is not applicable to many products’ “Baby Flots” were small airlines formed when Aeroflot broke up and its fleet shared between the breakaway ex-Soviet republics. Mexican raise is promotion without an increase in pay Swatch’s range of metal-cased watches is sold under the name Irony. The 1961 Mercedes 300SX has two firsts to its claim. It was the first car to have Gullwing Doors and also the first with fuel injection. Super Mario has generated billions of dollars of revenue for its creators by virtue of being a curious plumber. Mae West & Mae East are network nodes on the Internet where all the phone companies exchange packets. It is the best place to place a server on the Internet or get fast performance* The Kohinoor was estimated by Babar to be worth two-and-a-half day’s food for the entire world. The Ritz, Paris has the distinction of being the target of more take-over bids than any other hotel. Clark Gable created a fashion trend in the movie It Happened One Night. He appeared bare-chested and consequently resulted in falling sales of undershirts. Crystal City, Texas, known for a particular product has a statue in honour of the most famous consumer of the product. The consumer is Popeye and the product is spinach. Niagara Falls was sold by Canada to the United States in 1885 for $ 150,000. These lines appear on Stephen King’s website on his book ‘Plant’– “If you pay, the story rolls. If you don’t the story folds” The book ‘Birds of Prey’ is about the epic market battle between Boeing and Airbus. Baleno in Italian means “lightning”. Liz Clairborne Inc recalled 8,000 pair of DKNY jeans from the US market because they had verses from the Koran on it. Swatch started the concept of “Internet time” by breaking it up into 1,000 Swatch beats, in order to get over the time zone problem. Paul Allen helped fund the Experience Music Project inspired by Jimi Hendrix.
Drishti
(10) of (10)
(Daily Information Capsules for all those who want to fathom learning in all its depths)
Date: 16 October 2008 (To be used by faculty members AND a copy to be kept for students’ reference in the Library too)
Download from:http://www.pteducation.com/drishti.aspx
CONTENTS The following pages contain:
Pool of Knowledge Business Trivia
Drishti (1) of (10)
Pool of Knowledge Business Trivia The Missouri School of Journalism is the world’s
first school of journalism. It was founded by Walter Williams on Sept. 14, in 1908, on the campus of the University of Missouri. A daily newspaper, the University Missourian, (now called the Columbia Missourian) also began publishing on that day, beginning what is nearly a century of hands-on journalism education for students.
British Airways was the first airline to introduce in-flight movies. Richard Branson’s Virgin Atlantic Airways was the first one to introduce in-flight gambling The Agastya Award is an award instituted by the Travel Agents Association of India for outstanding contribution in the tourism sector. The key difference between cars for the US and the Canadian markets: dashboad in FPS (foot, pound, second) in Canada vs MKS (metre, kilogramme, second) system in the US The Boeing 747 launched in the late 60s soon came to be nicknamed ‘The Saviour’ because the first reaction of people who saw it was: “Jesus Christ!” Fictional hero James Bond was born in 1924 in Glencoe, Scotland to a Scottish father and a French mother. He was expelled at Eton, completed his schooling at Fettes and later went to the University of Geneva. He married Teresa, daughter of Corsican gangster Marc-Ange Draco in 1962. Served in the RNVR during World War II and rose to the rank of Commander. Later became a manager for Universal Exports, London. Aldous Huxley’s anti-utopian novel Brave New World combining technological optimism and spiritual pessimism describes his nightmarish vision of the year 632 AF. AF stands for After Ford When Teacher’s Scotch whisky was first introduced in free India, it fell foul of the authorities, who objected to its brand name, claiming that it violated law. Indian law prohibits naming liquors after professions. On May 6, 1919, President Woodrow Wilson became the first person in the history of air travel to take out flight insurance. A transaction carried out between ABN AMRO Bank and the State Bank of India on January 1, 1999 was the first euro transaction in the world. Charminar cigarettes had to petition the local ruler to use a state symbol as its brand name and logo. A special firman (royal order) was issued for this purpose. The telephone handset is the most re-designed and perhaps over-designed appliance on earth and yet continues to function satisfactorily. The Tour du France was launched in the early 1900s as a publicity venture to improve the sales of a sports newspaper Le Petit Journal Illustre.
Drishti (2) of (10)
Harlem Globetrotters (basketball) is the only sports team to have played professionally on all seven continents. Vaseline was invented in 1859 by Robert Chesebrough after he observed oil drillers use a drilling byproduct they called Rod Wax (which stuck to drilling rods and clogged them) to treat minor cuts and bruises. All the corner seats in cinema houses were branded by Close-Up toothpaste brand. A few years ago, the brand had a brush with controversy when its advertisement showed a convict kissing a female inspector. In 1987, Godrej launched Great Shake–India’s first brand of flavoured soya milk. Ford Motor Company owned a bunch of luxury brands like Jaguar, Aston Martin, Land Rover and Volvo under its Premier Automotive Group. Sixty-nine years after it sank in 1913, the Exide Batteries (then known as Chloride) in the Holland I Submarine were still found to be working. The same company has a battery that has been running in the West Bengal State Electricity Board office for the past 69 years. Lily is the German doll that Mattel acquired and revamped to create Barbie. Anand Mahindra of the Mahindra & Mahindra group studied to be a filmmaker before he graduated from Harvard Business School. He has produced a short film on the Kumbh Mela and his business group is currently planning a foray into the media and entertainment sector. The kids wear brand, Gini and Jony, is linked to the baseline “Freedom Wear” Symbolics.com, registered in 1985, is the world’s first registered dotcom domain name. . Movie star Catherine Deneuve, tennis players Steffi Graf and Andre Agassi, and former Soviet leader Mikhail Gorbachev have all modeled for Louis Vuitton luggage and supported a social cause along with the same brand. Forsche (For She) is an all women taxi service in Mumbai run exclusively for women Sears commanded respect and enjoyed good reputation in Spain but had to change its name as the Castilian Spanish pronunciation of Sears sounds very much like Seat–the largest car manufacturer in Spain which objected to the use of that trademark. After gaining experience and training from Lebanese International and Royal Jordan Airlines, Naresh Goyal founded Jet Airways in 1974. Raymond first started out as a mill outside Mumbai in Thane Creek. It used to produce coarse, cheap woolen blankets. Airbus is an aircraft manufacturing subsidiary of EADS, a European aerospace consortium. When Gillette developed a superior stainless steel razor blade, it feared that such a superior product might mean fewer replacements and sales. Thus, the company decided not to market it. Instead, Gillette sold the technology to Wilkinson, a British garden tool manufacturer, thinking that Wilkinson would use the
Drishti (3) of (10)
technology only in the production of garden tools. When Wilkinson Sword Blades were introduced and sold quickly, Gillette understood the magnitude of its mistake. In the advertising industry, afternoon drive refers to denotes commercials played on radio usually between 3 pm and 7 pm The pattern of the virtually extinct desert flower Hymenocallis is the inspiration behind the Burj Dubai Tower. When ready in December 2008, it will be the world’s tallest building. The disposable cell phone was invented, quite accidentally, by Randice Altschul while working in a toy factory in 1999. She happened to destroy her cell phone in a fit of anger and, therefore, decided to invent mobile phones that could be disposed off after use. She filed a patent for her invention in the same year. ‘More trouble than they are worth’ an article by Robert Sutton published in the Harvard Business Review under the title in Feb 2004 was later made into a best-selling business book–‘The No Asshole Rule’. Manz Wear Pvt Ltd was incorporated in 1987. The company is now known as Pantaloon Retail. The US Navy is credited with coining the phrase “happy hours” mostly used in bars and restaurants. Paychex was founded by B Thomas Golisano in 1971 when he saw the need to take the complicated task of processing payroll out of the hands of entrepreneurs and let them focus on growing their businesses. It is listed on NASDAQ and is a sponsor of Professional golfer Jeff Sluman. Sun Microsystems partnered with U2’s Ian Bono in ‘The ONE’ campaign, a global campaign to make poverty history. It toured with Bono to 14 countries for some 102 concerts. Nikon is the camera brand that has been present on every manned NASA space flight since the Apollo 15 mission in 1971. Sir Freddie Laker was the founder of the former low-cost airline, People’s Express. The first Indian company to sponsor a sports tournament overseas was ITC which sponsored the Sharjah Wills Trophy. Global village is the two-word phrase did Marshall McLuhan coin to describe the world considered as a single community linked by telecommunication. The 5 Ps of merchandising refers to ‘Presenting Products to Persuade People to Purchase’. Pepsi introduced Pepsi Edge, a low-carbohydrate drink, in the US, in response to a Coca-Cola C2. Google, started by Larry Page and Sergey Brin was earlier called Backrub, since it could analyse the “back links” pointing to a given website. The metal chosen for Vertu cellphones from Nokia is stronger than aerospace titanium. The same metal was used for the drill bits for an exploratory mission to Mars. KLM Royal Dutch Airlines runs a hotel for animals at Amsterdam’s Schiphol Airport.
Drishti (4) of (10)
Sony co-founder Masaru Ibuka began his business in an abandoned telephone operator’s room, in the hollow remnants of a bombed and burned out old department store with seven employees and $1600 of personal savings. The VIP list of Gold’s Gym International Inc boasts of names like Nadia Comaneci, Mohammed Ali, Nicholas Cage, Anna Kournikova, Britney Spears and the WWF wrestler Rock. US-based Tyson Foods Inc is the largest producer of pizza toppings in the world. Barclays Bank in 1959 was the first to place an order for a computer. Deep Web is a term used to describe a part of the Internet that is inaccessible to conventional search engines, and consequently, to most users. BrightPlanet, an Internet search technology company that specialises in searching such content, coined the term “Deep Web” in 2001. McDowell’s Diet Mate Whisky has the herbal ingredient called Garcinia that supposedly helps in burning excess fat and in controlling cholesterol levels. In the mid-1980s, TELCO’s proposal to manufacture luxury car Honda Accord was rejected by the Government of India. Samsung’s Bordeaux LCD television was inspired by the grace of a wine glass. Robert Burns is featured on £5 bank notes issued by the Bank of Scotland. In 1824, the Geographical Society of Paris announced that a hefty reward for any European who dared to travel to Timbuktu and tell the world about it. Many tried and failed and some even lost their lives. The successful one was Frenchman Rene-Auguste Caile. Till then, for the West, Timbuktu was a mystery place with, allegedly, a lot of wealth. Now it is a small town in the African country of Mali! Kingfisher Airlines sponsored the Fair Play award at this year’s IPL. Cobra Beer is brewed at six locations across India namely Mount Shivalik in Rajasthan, Impala Breweries in Goa, Mikal in Orissa, Iceberg in Bihar, Som Distilleries in Madhya Pradesh and Manav Breweries in UP. Cycle Brand is the trademark of N. Ranga Rao & Sons, Mysore and also the election symbol of Samajwadi Party. Spykar has launched a kids wear brand called ‘OYO’–‘On Your Own’. Paramount Pictures Corporation is an American motion picture production and distribution company, based in Hollywood, California. Founded in 1912, it is the world's oldest running American movie studio in Hollywood, beating Universal Studios by a month. Paramount is owned by giant media conglomerate Viacom. Lions Gate Entertainment Corp is a movie production company famous for producing the Michael Moore documentary Fahrenheit 9/11. It derives its name from Lions’ Gate Bridge–a landmark of Vancouver. Srinivas Fine Arts of Sivakasi produces the Nightingale brand of diaries. Nightingale once launched its Silver Oak Diary (World’s most exclusive diary) priced at Rs. 57,000/-.
Drishti (5) of (10)
MAD magazine was started way back in the 40’s, TIME magazine in 1952 predicted that “MAD is a shortlived satirical pulp” Alfred A. (for Abraham) Knopf publishing house, a part of the Random House is known for its ‘Borzoi’ trademark. Terrapin, the children’s imprint of TERI Press Winchester, Oliver Fisher was a U.S. manufacturer of guns and ammunition who developed the Winchester rifle and made the Winchester Repeating Arms Company a success by the shrewd purchase and improvement of the inventions of other men. As a young man, Winchester moved to Baltimore and operated a men’s furnishing store there until 1848, when he set up a factory in New Haven to manufacture dress shirts. His financial success enabled him, in 1857, to purchase the Volcanic Repeating Arms Company of New Haven, successively reorganized as the New Haven Arms Company, and, in 1867, the Winchester Repeating Arms Company. Winchester augmented his line by purchasing the patents of the American Repeating Rifle Company, the Spencer Repeating Rifle Company, and the bolt-action repeating rifle of Benjamin B. Hotchkiss. Winchester was also noted for his philanthropy, particularly to Yale University. TIndian Farmers’ Fertilizer Cooperative Limited (IFFCO) has partnered with Bharti Airtel to set up IFFCO Kisan Sanchar Limited. Sports goods company Puma owns the range of products under the name Ballistic, Stealth, Atomic and Velocity. Actor Arvind Swamy is the managing director of Prolease India, an outsourcing management company. In 1870, a chemist, Andrev Albanov, was experimenting with charcoal to find out if it had any medicinal properties and one night he accidentally left a chunk of charcoal near an open bottle of iodoform. The following morning he found that the charcoal had absorbed all the fumes from the bottle. This led a businessman, Piotr Arsenieyevich Smirnov to use a highly efficient charcoal filtration process for his product Smirnoff Vodka and mint money. Smirnov founded his vodka distillery in Moscow in the 1860s, under the trading name of PA Smirnoff. Libyan dictator Col Muammar Gaddafi is the second largest shareholder in Juventus FC, after Giovanni Agnelli (of Fiat) who has a 63 per cent stake. Quark, Massive Quark and Cyclops are all unfinished positions of the Rubik’s Cube. Japan hosted the first Olympic Games in Asia in 1964 and launched the Bullet train to commemorate the event. “It’s small but it’s all we’ve got” is the motto of Greenpeace. Exchanging old goods for new is the Alladin’s Principle. Limousine is a heavy cloak is used by shepherds in France. The first chauffeurs forced to sit in the open air adopted this cloak for protection.
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Harshad Mehta was a stockbroker alleged to have engineered the stock market scam in the year 1992. He studied at the Holy Cross High School, Raipur and completed a Bachelor’s degree in Commerce in 1965 from Lala Lajpat Rai College, Mumbai before starting his working life as an employee of the New India Assurance Company. In 1833, Léon Pavin, launched an industrial lime production operation, having taken over a business acquired by his family in 1749 with the purchase of the Lafarge domain in south-eastern France, an area known for the quality of its limestone deposits. The company signed its first major international contract in 1864, delivering 110,000 tonnes of lime for the construction of the Suez Canal. An image consulting firm presented a list of 219 names, from which Vectre, Verone, Chaparel, Calibre and Alexis were top candidates for the name of Toyota luxury car brand. Lexus was finally selected. Deccan Chronicle Holdings Ltd (DCHL), the publishers of Deccan Chronicle, acquired the South-based retail chain, Odyssey which is engaged in sale of books, music, toys, greeting cards and FMCG products. Olivio Premium Products markets food products under the Olivio brand and was founded in 2000 by Lee Iacocca. The founder claims to donate all of his profit to diabetes research. Czech model Eva Herzigova was the first spokesperson for the Wonderbra brand marketed by Sara Lee in the US. Coleco was a company founded in 1932 by Maurice Greenberg as “Connecticut Leather Company” and became known for its mass-produced version of Cabbage Patch Kids dolls. In 1989, Hasbro purchased Coleco’s assets. Scuderia Toro Rosso (Italian for Red Bull Racing Team) is a Formula One racing team owned in a 50/50 partnership between the drinks company Red Bull and former F1 driver Gerhard Berger. Philishave, known as Norelco in the U.S, was invented by Alexandre Horowitz in 1939. The Playboy Bunny Outfit is the first service uniform to be registered with the United States Patent and Trademark Office. Camlin entered the mosquito repellent category in 2004 with the brand ‘Repelmos’. Lenovo offers internet access through the portal FM365.com. Malaysia: Khazanah Nasional :: Singapore : Temasek Holdings Joseph Priestley discovered its use as an eraser, thus the name rubber. When Mary Kay cosmetics got listed on the NYSE in 1976, it was the first company chaired by a woman to be listed on the NYSE. Punch Magazine was the first one to use the word ‘cartoon’ to refer to a comic satirical drawing. The French company Candia owns the ‘Cream Bell’ brand of ice creams.
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Albert Einstein bequeathed his Intellectual Property Rights to ‘The Hebrew University, Jerusalem’ “Where the people meet the people” is the punch line of Madame Tussaud’s. Essar is an amalgam of the names of the two founding brothers Shashi and Ravi. In its early days, the Benetton family launched its products under the brand label Très Jolie. Taneja Aerospace and Aviation Ltd is the first and only private sector company in India to have built and certified an aircraft. It built the Partenavia P68C aircraft. Haw, Hem, Scurry and Sniff are characters from the popular motivational business book, ‘Who Moved My Cheese’ by Spencer Johnson. Prudential Plc of the UK started its Asian journey way back in 1923 when it opened its first overseas life insurance branch in the state of Assam. It re-entered the Indian insurance market with a JV in 2000 with ICICI. Aerotropolis is the term used for a new type of urban form comprising aviation-intensive businesses and related enterprises extending up to 25 kilometres outward from major airports. It is similar in form and function to a traditional metropolis, which contains a central city core and its commuter-linked suburbs. Energyville, developed by The Economist and hosted by Chevron is an online, interactive game that puts the player in charge of meeting the energy demands of his or her city. It allows the player to choose from a portfolio of energy resources to power the city from now through 2030. Midwest Airlines was born out of a private plane service serving the employees of Kimberley Clark paper mill company in Wisconsin, US. John Dewar, founder of the famous Dewar’s brand of Scotch whisky, was the first person to sell Scotch whisky in glass bottles branded with his own name, way back in 1846. Steve McQueen, Fernando Alonso, Tiger Woods, Kimi Raikkonen, Sharukh Khan and Priyanka Chopra are brand ambassadors for the Tag Heuer watches. Herb Kelleher of South West Airlines sent a letter to his employees on Valentine’s Day. An annual tradition sees employees getting gifts on this day every year. Avon sponsored Avon International Running Circuit influenced the International Olympic Committee to add a women’s marathon to the Olympic Games in 1984. Indian restaurants, Amaya, Tamarind and Rasoi, in the UK are the only Indian restaurants in the UK that have been given a Michelin Star rating. The Confederation of Indian Industry (CII) was originally called Association of Indian Engineering Industries (AIEI) Osamu Suzuki decide to set up a car factory in India after he read an article in India Today that talked of how car companies from all over the world were talking to the Government of India for the Maruti project. UTI – I stands for Specified Undertaking of Unit Trust of India
Drishti (8) of (10)
Reuben Singh became the youngest millionaire in Britain at the age of 20 when he sold his clothes chain, Miss Attitude. Thailand’s Prime Minister Thaksin Shinawatra purchased the English Premier League football club Manchester City. Tennis star Anna Kournikova visited India as brand ambassador for Sahara India Pariwar in 2003. Before he became sole owner of tyre maker Dunlop, M R Chhabria was co-owner with another industrialist R P Goenka. . Blaze is the name of Kinetic Engineering’s first Italjet designed scooter launched in India. Walter Chrysler was the first businessman to be named Time magazine’s Man of the Year In Malaysia, “Ali Baba” companies are the ones which have Chinese Malaysian owners and Muslim frontmen to run the businesses. In 1970, Malaysia launched its new economic policy to let Bhumiputras (sons of the soil), usually Muslims, get preference over the economically powerful but numerically inferior Chinese Malaysians. World War 3.0 is the Microsoft Antitrust suit Silicon Valley Haircut refers to a situation when the founder of the company is replaced by the venture capitalist The brand of milk called Inuva was the first ad filmed in space (aboard Mir) featuring the cosmonaut craving for fresh milk. The manufacture of Indian national flag is governed by standards under ISI – 1 The costliest segment in the three-tiered labelling system of Johnny Walker whisky is called Black Label, where nothing is less than $2,000. White Label is next where the lowest price tag is $1200. When Hyundai Santro was first introduced in India, the first five cars were donated to the Indian Armed Forces Wives Welfare Association. Henry Ford asked Thomas Edison to develop something for the Model T Ford, assigning him a budget of $1.5 million. However, it wasn’t Edison but Gaston Plante who perfected it. The product was an electrical storage battery The wall on Wall Street is a 1,340 foot long and 12 foot high structure was built by Governor Peter Stuyvesant to keep out marauding Red Indians in 1653. Maldives is the only country in the world where Coca Cola uses sea water In 1991, Procter & Gamble (P&G) won a $75,000 lawsuit against two Amway distributors called James and Linda Newton, who were spreading strange rumours about the company. The rumour they were spreading was that P&G was supporting the Church of Satan. The couple also told others that P&G’s moon and stars logo is a symbol of Satan. Greater Fool theory states that some investors will buy even highly over-valued stock, assuming that there’s always someone who will be ready to buy it from them at a higher value
Drishti (9) of (10)
Banana Protocol is the EU agreement by which it gives quotas and preferential access to ex-colonies of Britain and France, some of which are small islands heavily dependent on exports. The same protocol restricts imports of bananas by other suppliers Chesterfield cigarette brand was launched by ‘Gone With The Wind’. Al Ries and Jack Trout, in the book Positioning refer to the “Teeter-Totter Principle” which says that ‘A brand name is not applicable to many products’ “Baby Flots” were small airlines formed when Aeroflot broke up and its fleet shared between the breakaway ex-Soviet republics. Mexican raise is promotion without an increase in pay Swatch’s range of metal-cased watches is sold under the name Irony. The 1961 Mercedes 300SX has two firsts to its claim. It was the first car to have Gullwing Doors and also the first with fuel injection. Super Mario has generated billions of dollars of revenue for its creators by virtue of being a curious plumber. Mae West & Mae East are network nodes on the Internet where all the phone companies exchange packets. It is the best place to place a server on the Internet or get fast performance* The Kohinoor was estimated by Babar to be worth two-and-a-half day’s food for the entire world. The Ritz, Paris has the distinction of being the target of more take-over bids than any other hotel. Clark Gable created a fashion trend in the movie It Happened One Night. He appeared bare-chested and consequently resulted in falling sales of undershirts. Crystal City, Texas, known for a particular product has a statue in honour of the most famous consumer of the product. The consumer is Popeye and the product is spinach. Niagara Falls was sold by Canada to the United States in 1885 for $ 150,000. These lines appear on Stephen King’s website on his book ‘Plant’– “If you pay, the story rolls. If you don’t the story folds” The book ‘Birds of Prey’ is about the epic market battle between Boeing and Airbus. Baleno in Italian means “lightning”. Liz Clairborne Inc recalled 8,000 pair of DKNY jeans from the US market because they had verses from the Koran on it. Swatch started the concept of “Internet time” by breaking it up into 1,000 Swatch beats, in order to get over the time zone problem. Paul Allen helped fund the Experience Music Project inspired by Jimi Hendrix.
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