New Shopping Centre For International Brands

SHOPPERS STOP v/s PANTALOONS

Group Members • Jeet Thakkar

8051

• Raghuveer Vaidya

8107

• Shruti Bang

8145

• Yash Bhatia

8172

COMPARISON Basis

SHOPPERS STOP

PANTALOONS

Location

Mostly independent

Malls

Brand Positioning

High end Store

Fresh Fashions

VAS

First Citizen Card

Green Card

Communication

Print and television

Print & television

Competitors

Lifestyle, Central, Globus Westside, Globus

Associations

SHOPPERS STOP

PANTALOONS

Product attributes

Multi- brand outlet offering premium & semi-premium brands

Multi- brand outlet offering semi-premium brands

Intangibles

Sophisticated suave shopping experience

Informal shopping environment which is less intimidating

Customer benefits

Rational benefit: convenience & Convenience and availability accessibility for international brands

Relative price

Premium pricing

Semi premium pricing

User/ customer

SEC A

SEC A,B

Celebrity / person

-

Bollywood & cricketers

Life style / personality

Upper class, sophisticated mature formal, corporate , glamorous

Easy going, informal, young

Product class

Upper class

Accessible to middle class

Product Range Shoppers Stop

Pantaloons

• • • • •

• Apparels • Accessories

Apparels Accessories Interiors Book store Cafeteria

BRANDS Shoppers Stop

Pantaloons •P

remium Brands- Armani, Tommy Hilfiger, CK, UCB, ESPIRIT, GUESS, GAS, MAC, CHANEL, Ferrari , Lancome, GUCCI, etc.

emi Premium Brands- Levis, Spykar, Scullers, Red Tape, Urbana, Indigo Nation, Ajile, JM, etc. •S

emi premium- Levis, Provogue, Zodiac, Arvind Mill brands, Converse, Red Tape, Adidas, Nike, etc.

n House- Life, Kashish, Vettorio Fratini, Mario Zegnotti, Stop, etc

n House -UMM, RIG, Lombard, BARE , Denim, etc.

•I

Ego

for the chosen few..

Egthoe chosen few.. fo r

Store description • Premium brand store for apparels and accessories • Wide variety of international brands • Ambience • International and Indian cuisine

Attributes

Ego

Location

Independent Tier 1 & tier 2 cities

Brand Positioning

An opulent store delivering a complete premium shopping experience

Target Customer

High Income Group

Associations

Ego

Product attributes

Multi- brand outlet offering International premium brands

Intangibles

Sophisticated luxurious shopping experience

Customer benefits

Rational benefit: convenience & accessibility for international brands

Relative price

Premium pricing

Celebrity / person

Amitabh Bachan

Life style / personality

Upper class, sophisticated , corporate glamorous

Product class

Upper class

Brands Available

Differentiating factor • One of a kind super premium store • Global brands available at local avenue • Luxurious ambience • International and Indian cuisine

Media Planning Print Bombay Times and Economic Times Magazine Fashion: Vogue, Cosmopolitan, Seventeen Business: Business Outlook, Business World Hoardings Bandra SV Rd, Link Rd Oshiwara (Near Infinity Mall), BKC and Haji Ali

Thank You