New Microsoft Word Document

Kornhauser, A., and Lazarsfeld, P.F. (1955) ‘The analysis of consumer actions’, in P. Lazarsfeld and M. Rosenberg (eds), The Language of social Research, Glenco, IL; Free press. Ghauri, P., and Gronhung, K., (2002) Research methods in Business Studies, Essex Prentice-Hall. Newman, I., and Benz, C. R. (1998) Qualitative –Quantitative Research Methodology: exploring the interactive continuum, Carbondale, USA: Southern Illinois University Press. Neumen, W. L. (1997), Social Research Methods: Qualitative and Quantitative approaches, Allyn and Bacon Black T. (1999) Doing Quantitative Research in the Social Sciences : An integrated approach to research design, measurement and statistics, London, UK: SAGE publications Ltd. Brannen , J. (2003) Mixing Methods: Qualitative and Quantitative Research, Burlington, UK : ASHGATE publishing company. Seale, C., (1998) Researching Society and Culture, London, UK: SAGE publications Ltd. Saunders , M., Lewis , P., Thornhill , A., (2003) Research Methods for business Students, Essex, England: Prentice-Hall.