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“Pepsodent, raat bhar ... dishum dishum ."

BRAND-PEPSODENT TOOTHPASTE • • • •

Company- HLL Launched-1993 Market share-9.5% Variants - Pepsodent Regular Fresh Flavour , Pepsodent White Family Flavour, Pepsodent 2in1, Pepsodent gum care, Pepsodent whitening

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first toothpaste with a unique anti-bacterial agent to address the consumer need of checking germs even hours after brushing. Pepsodent packs included a Germ Indicator in February-May 2002, which allowed consumers to see the efficacy in fighting germs for themselves in October 2002,Pepsodent offered Dental Insurance to all its consumers to demonstrate the confidence the company has in the technical superiority of the product A product sample of 20-gm was distributed to over nine lakh houses across 12 cities of Uttar Pradesh, Uttaranchal region and NCRs through daily news paper DAINIK JAGRAN

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Pepsodent has launched a nationwide community dental health programme in association with the Indian Medical Association (IMA)