New Income In A New Era

  • June 2020
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New Income in a new era tried & proven since 1993

applying business principles to the wellness opportunity

Best Opportunity = Best Business Culture

Organizational Culture is an idea in the field of organizational studies & management which describes the psychology, attitudes, experiences, beliefs and values (personal and cultural values) of an organization.

Business Culture Principal: Opportunity that puts “money” first DEVALUES the word “opportunity”!

if a worthy culture exists, generating net income sustains it

NOW Timing & Positioning

The S-Curve: Business Lifecycle 100

Innovation

Growth 90%

Market Penetration

90 80 70 60 50

50%

40 30 20 10 0

Maturity

.1%

1%

10%

Time

99%

99.9%

The S-Curve: Car penetration Percent of Urban Households

100

Innovation

Growth

Maturity 90%

90

99%

99.9%

80 70 60 50

50%

40 30 20 10

.1%

1%

10%

0 1900

1907

1914

1921

1928

Cars only for the Rich

Model T Design

Assembly Line

Installment Financing

90% Urban Adoption

1935

1942

The S-Curve: Mobile phones Percent of Households

100

Innovation

Growth

Maturity 90%

90 80

86% 2007

70 58%

60

50%

50

2002

47%

40

2000

30 20 10 0

13%

.1%

10% 2% 1990

Source: Forrester, Census Bureau

1995

1994

2001 Time

2008

Point of Discontinuity

Saturation

Discontinuity

Time | Energy | Money Foster, Richard; Innovation 1988

Healthcare Discontinuity Peter Drucker: Applies S-Curve to Healthcare

Saturation

Discontinuity

Wellness

ght os i a s h n C on I rity i s u f la Con oil C esolve ity m R un t r o Tur pp O r Fea

Health Care Time | Energy | Money Alder, Richard; Physician Executive 1995

Healthcare Discontinuity

Saturation

Peter Drucker: Applies S-Curve to Healthcare

Awareness = Broken (System + Results)

Wellness

Discontinuity Change = Solutions Being Implemented

Health Care Time | Energy | Money Alder, Richard; Physician Executive 1995

Health Care Expenses 18 16

$ Trillions

14 12 10 8

Health Care can’t be fixed on the expense side. The only sustainable solution is to get American’s healthier

6 4 2 0 1980

1990

2000

2010

2020

2030

American Institute for Research Analysis of Scott-Levin

Conclusion 18 16

$ Trillions

14 12

Fixing Illness Does NOT Work!

10 8 Window of Opportunity 6

Timeline? When not If

4 2 0 1980

1990

2000

2010

2020

2030

American Institute for Research Analysis of Scott-Levin

Wellness

SOLUTION

Health

Wellness

PROVEN. PREPARED. POSITIONED.

Health

Wellness

PROVEN •Company has multiple success stories over 40 years •Management Team is proven in all cycles •Most widely consumed, encapsulated, nutritional product (globally) •Most clinically researched, peer-reviewed and published nutritional product in the world

Health

Wellness

PREPARED Financially sound (debt free) International scale (2o+ countries)

Health

Investing in future (across the board)

Wellness

PREPARED 16 year product history

Health

Long-term relationships secure Sales & support systems secure Primary science without peer Competitive barrier to entry

Wellness

Long-term uptrend Demand driven

POSITIONED Answer for Health & Income Income Model elements:

Health

•Starts as Plan B •3-5 year part-time to full-time •Relationship business income •Product vs. opportunity driven model

The S-Curve and Juice PLUS+

Growth

Innovation

Growth

Maturity

Proven. Prepared. Positioned Early stages of 2nd S-Curve for the healthcare industry to deliver wellcare with tried and proven solutions like Juice Plus

Cant measure this part of the timeline

10% 1993

2009

90%

Time

What’s driving growth? Innovation

Growth

Maturity

1. Alignment of Opportunity and Culture

Growth

Product & Business

2. Poor health & common sense of wellness Eat well. Move well. Think well.

3. Juice PLUS+ is foundational It is timeless. It is good hygiene. It works.

10% 1993

2009

90%

Time

CHOOSE "In times of change, learners inherit the upside. Those who refuse to continually learn, inherit a world that no longer exists" Al Rogers

“The problems we face cannot be solved at the same level of think we were at when we created them.” Einstein

“For things to change you must change.”

New Income in a new era

Health

Wellness

Human Performance

To learn more, connect with whoever shared this with you or email [email protected]

Please pursue offline conversation for further clarification on the following areas of inquiry and due diligence. Juice PLUS+ is tried and proven with worldwide results: #1 Science (of its kind) #1 Consumption (of its kind) #1 Physician recommended (of its kind) #1 Field study: nutrition/kids (of its kind) #1 Best customer care in the industry *Disruptive technology pioneer and leader *Approaching 3 billion in sales *Double-digit growth since ’93 (uninterrupted) *Unique distinction by the F.D.A. *98% retention among field leadership

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