Neeraj Sehgal.docx

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A Training Report On

“Determinants of the brand equity” (A study of Trips N Tourism, Ambala)

Submitted to:Kurukshetra University, Kurukshetra In the partial fulfilment of the Degree of Bachelor of Business Administration BBA 5th Semester (Session 2016-19)

Under the Guidance of:-

Submitted By:-

Mr. Vinod Kumar

Dippanshu Khanna

Assistant Professor

S/o Mr. Satish Khanna

Department of Management

Class Roll No- 1621052 Univ. Reg. No.- 16-TRY-40 Univ. Roll No:-0006875352

Tilak Raj Chadha Institute of Management & Technology (Affiliated to Kurukshetra University, Kurukshetra & Approved By AICTE) Mukand Lal Educational Complex, Yamuna Nagar- 135001 (Haryana) Ph. 01732-220103, 234110. Fax: +91-1732-220103 E-mail: [email protected], Web Site: www.timt.ac.in

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