National Winter/summer Recruitment Strategy
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National Winter/Summer Promotion Strategy 1. Countries Available (As agreed during International Congress) & Targeting Strategy Winter 2009 Taiwan Asia
Philippines
35 6 to 8 weeks
Sri Lanka Strategy
•
• • •
Target Audience
• • •
15
Winter
4
Focus on internal recruitment Main strategy is to challenge how well people know these countries (generate cultural selling points for each country and publicize it visually) Generate stories when they return to be used in external recruitment campaign for the summer (it is easier to get current members to sign-up for exchange in nearby countries in the winter, as the holiday is shorter and it is easier to get people decided on travelling to countries nearby) All current members (have to address that they might have to miss school) especially any who are going on school exchange programme next semester (January – June 2010) first years who generally are more possible to skip one/two weeks of school
Summer 2010 Country
Exchange Duration
No. Available
8 to 12 weeks
50
Period
Ghana Tanzania Uganda Africa
South Africa Senegal
Summer
Togo Rwanda Indonesia Asia
Malaysia Taiwan
Strategy
• • •
Target
20 6 to 8 weeks
13 40
Promote Africa internally now together with the winter countries (people need to take some time to be decisive about going to faraway places) Main external strategy is to offer people the opportunity to experience exotic Africa, and a quality project management experience. (Have to address airfare and safety issues. Find return EPs who have been to African nations and generate materials that also touch on these issues other than the impact of their experience)
•
AIESEC SINGAPORE | 70 STAMFORD ROAD, #B1-48 LI KA SHING LIBRARY BUILDING SINGAPORE 178901 | TEL +65 6338 5308 | FAX +65 6337 3234 |
WWW.AIESEC.ORG.SG
Audience
2. Programme Information & Selling points Empowering Africa Programme Working Issues
Job Description
Selling points of Programme
Limiting factors of Programme
• • • • • • •
HIV/AIDS IT Education Entrepreneurship Tourism 2 weeks training Conduct workshops in Universities/Schools Work with NGOs
• • • •
Quality exchange experience Exotic by nature Interns can see the direct societal impact contributed The road less travelled
• • • •
Expensive airfare Far away and out of comfort zone People afraid of safety issues Minimum 8 weeks
How well do you know our Neighbors? Programme Indonesia & Malaysia • • • • • •
HIV/AIDS Environment Animal Protection Tourism Conduct workshops in Universities/Schools Work with NGOs
• • • •
English education Cultural education Teaching children English Engage children in cultural activities and exchange
Selling points of Programme
• • •
Affordable and powerful experience How much do we really know? Direct societal impact
Limiting factors of Programme
• • •
Too near Boring Been to the countries before
Working Issues
Job Description Taiwan Working Issues Job Desecription
3. Notes
AIESEC SINGAPORE | 70 STAMFORD ROAD, #B1-48 LI KA SHING LIBRARY BUILDING SINGAPORE 178901 | TEL +65 6338 5308 | FAX +65 6337 3234 |
WWW.AIESEC.ORG.SG
Philippines
35 6 to 8 weeks
Sri Lanka Strategy
•
• • •
Target Audience
• • •
15
Winter
4
Focus on internal recruitment Main strategy is to challenge how well people know these countries (generate cultural selling points for each country and publicize it visually) Generate stories when they return to be used in external recruitment campaign for the summer (it is easier to get current members to sign-up for exchange in nearby countries in the winter, as the holiday is shorter and it is easier to get people decided on travelling to countries nearby) All current members (have to address that they might have to miss school) especially any who are going on school exchange programme next semester (January – June 2010) first years who generally are more possible to skip one/two weeks of school
Summer 2010 Country
Exchange Duration
No. Available
8 to 12 weeks
50
Period
Ghana Tanzania Uganda Africa
South Africa Senegal
Summer
Togo Rwanda Indonesia Asia
Malaysia Taiwan
Strategy
• • •
Target
20 6 to 8 weeks
13 40
Promote Africa internally now together with the winter countries (people need to take some time to be decisive about going to faraway places) Main external strategy is to offer people the opportunity to experience exotic Africa, and a quality project management experience. (Have to address airfare and safety issues. Find return EPs who have been to African nations and generate materials that also touch on these issues other than the impact of their experience)
•
AIESEC SINGAPORE | 70 STAMFORD ROAD, #B1-48 LI KA SHING LIBRARY BUILDING SINGAPORE 178901 | TEL +65 6338 5308 | FAX +65 6337 3234 |
WWW.AIESEC.ORG.SG
Audience
2. Programme Information & Selling points Empowering Africa Programme Working Issues
Job Description
Selling points of Programme
Limiting factors of Programme
• • • • • • •
HIV/AIDS IT Education Entrepreneurship Tourism 2 weeks training Conduct workshops in Universities/Schools Work with NGOs
• • • •
Quality exchange experience Exotic by nature Interns can see the direct societal impact contributed The road less travelled
• • • •
Expensive airfare Far away and out of comfort zone People afraid of safety issues Minimum 8 weeks
How well do you know our Neighbors? Programme Indonesia & Malaysia • • • • • •
HIV/AIDS Environment Animal Protection Tourism Conduct workshops in Universities/Schools Work with NGOs
• • • •
English education Cultural education Teaching children English Engage children in cultural activities and exchange
Selling points of Programme
• • •
Affordable and powerful experience How much do we really know? Direct societal impact
Limiting factors of Programme
• • •
Too near Boring Been to the countries before
Working Issues
Job Description Taiwan Working Issues Job Desecription
3. Notes
AIESEC SINGAPORE | 70 STAMFORD ROAD, #B1-48 LI KA SHING LIBRARY BUILDING SINGAPORE 178901 | TEL +65 6338 5308 | FAX +65 6337 3234 |
WWW.AIESEC.ORG.SG
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