National Institute Of Finance And Accounts

A Project Report On “Back Office File Management and Marketing Fundamentals”

Submitted to: Amrita Maam

Submitted by: Naorem Premlata devi BBA 5th Semester

A Project Report On “Back Office File Management and Marketing fundamentals”

At NATIONAL INSTITUTE OF FINANCE AND ACCOUNTS

Under the kind guidance of Mr. Pratiek Gupta, Manager, NIFA Institute, Padav, Gwalior(MP)-474011

Submitted To: Amrita Maam

Submitted by: Naorem Premlata Devi BBA 5th Semester

INTRODUCTION: NIFA- National Institute of Finance and Accounts. National Institute of Finance and Accounts (NIFA), a division of NIFA Infocomp Services Pvt. Ltd., has been around a decade. The company is run by group of Professionals and has tie-ups with the most prevalent and extensively used Software Companies in this field, offering specific, tailor-made courses to students who aspire to make a place for themselves in the sunrise field of finance and accounts. The name of the course is NIFA-CPCA (Certified Professional Computer Accountant). They also provide job oriented training inside the institution.

Task offered at the institution:  Maintenance of stock register  Stock Entry  Tele Calling  Library Management  Marketing fundamentals

Objectives of the training: 1. To find out the Financing policies and norms. 2. Promotional activities. 3. To help us understand how to analyzed the market environment and determine the target market.

Maintenance of stock register: Stock Register is a register maintained by the Stores in charge to record all the receipts and issues of the stock items. The given format is typical stock register format giving all the details of inward and outward of the materials for given period of the register. This is a summarized report of all the stock items to help the stores in charge to keep better control on the movement of the materials. Maintenance of Stock Register ensures the effective inventory control. Fig: Brief Diagram showing the stock Register. Name of the articles: Date Particula Challan Receipt Issued rs no./ quantity quantity Student history/ Page no.

Bal Rem anc arks e in sto ck

Stock Entry Stock entry is the entry made in the stock register. Here, every entry is made for every student who ever took the articles from the institution. In case of companies, stock entry is done in the name of shares, debentures etc. hold by the companies.

Tele calling:

Tele marketing is a discipline that is fast gaining ground and is being seen as powerful tools to leverage business. Tele marketing uses telephone in direct sales. Today, people with busy lifestyles and those who might be hard pressed for time have the option of conducting business over the telephone. Business with aggressive sales targets are becoming savvy, and using this to there advantage. Telemarketing is seen as an effective means to reach prospective customers.

Marketing fundamentals: Marketing refers to the social and managerial processes by which products; services and value are exchanged in order to fulfill individuals or group's needs and wants. These processes include, but are not limited to, advertising, promotion, distribution, and sales.

Conclusion: By undergoing this training, different kind of worked done in the office can be figured out. Management of back office files and how to deal with customers are taught in this training. Marketing fundamentals are also given for analyzing the market.