National Institute Of Fashion Technology

National Institute Of Fashion Technology

Project on Merchandise Watches Submitted by: Karan Mathur PGFMS(Roll.no.15)

CONTENTS Watch Variation

Market Watch Trends in Retailing

Development And Innovation Product Source And Procurement

Watch Variation

Watch movements Power sources Displaying the time Watch functions

Watch Variation

Watch movements Displaying the time Mechanical

Analog display

Electronic

Digital display

Market Watch

Watch Brands

Starting Price (In Rs)

Corwy

1.5 lakh

Omega

75,000

Longines

25,000

Tag Heur

30,000

Tissot

10,000

Market Watch Rado

15,500

Movado

27,000

FFrederique Castant

24,000

Guess

6,000

Xylys

9,000

E-Sprit

4,250

Tommy Hilfiger

4,495 (Source : Time In Style , Panjagutta)

Market Watch List Of Brands In CENTRAL,Hyderabad Disney DKNY

Allen Solly

CAT

Timex

SANDOZ

Guess

MEXX

Citizen Opal

Giordano

Carrera Casio

Kenneth cole

PoliceL TissotL Pierre cardinL FossilL SwatchL E-SPRITL

L=Lifestyle

Market Watch Target segments

Range From

Range to

Premium Segment

Rs. 35,000

Rs. 1.8 lakhs

Fashion Segment

Rs. 2250

Rs. 12,000

Mass Brand

Rs. 995

Rs.6,000

(Source: Just In Vogue,CENTRAL,Panjagutta)

Market Watch Titan Brand

Price Range (in Rs.)

RegaliaG

2500-6000

RoyaleU

1050-2100

ClassiqueU

1025-2850

Fast TrackU

750-2800

RAGAL

1750-5200

Market Watch SonataU

395-2300

EDGEU

5425-11,000

SteelU

875-6800

Gold(Nebula) 9950-45,000(Ladies) 15,500-71,000(Gents) Steel & GoldL

1195-6000

Trends in Retailing Online watch retailing Celebrity Endorsements

Visual Merchandising

Watch Fiesta and Deep Discounting

Trends in Retailing Celebrity Endorsements & Visual Merchandising

Innovation & Development Titan gave the world an outstanding piece of work its sapphire crystalD makes it scratch resistant It is water resistant up to 30 meters. A feature that's hard to find in slim watches. When the world standard of a slim watch was 10 mm, the Ultra Slim set a new standard with 3.6 mm and a wafer-thin movement of just 1.15 mm!

Innovation & Development

FAQ’s Why most watches on display show the time 10:08 ? What’s the difference between a chronograph and a chronometer? What are the major technological innovations in the watch industry, after the arrival of quartz technology?

Bibliography Secondary Sources : •“A” Magazine •Encyclopedia of watches •Glamourwatches.com •Time4watches.com •Worldofwatches.com

Primary Sources : Organized - Market Survey •Just-in-Vogue ,CENTRAL Time In Style , Panjagutta •Titan , Begumpet and ABIDS

Un-organised – Market Survey ; •Local watch Market at Char Minar--Fake/Replica Watches

Thank You