Name Of The Group:

Name of the group: -

elite Member’s names: -

Roll No: -

Advani Altaf Ansari Farah Naaz Panagar Farhaan Qureshi Mohd Sameer Qureshi Sufyan

Name of the Institute: -

Babasaheb Gawde Business School

Name of the Company: -

Reliance Name of the Subject: -

Marketing Management

01 04 38 42 43

INTRODUCTION

Dhirajlal Hirachand Ambani, Indian businessman, was born in Chorwad, Gujarat, on December 28, 1932 started his business in Mumbai in 1958 as a trader in nylon, rayon and spices. He started his career as a petrol station attendant before taking up a clerical position for an oil company that was the sole distributor of Shell products in Aden and eventually went on to build Reliance group of industries with extensive interests in textiles, petrochemicals, energy and telecommunications along with the aid of his two sons Mukesh and Anil Ambani. He was the Entrepreneur who built up the only Indian business to feature in the Forbes 500. Think big; think fast, think ahead has been the hallmark of Reliance. After his death in 2002, his sons went on to fulfill his vision by venturing in Reliance Infocomm which is the outcome of late Dhirubhai Ambani’s dream of bringing about a digital revolution in India that will bring to every Indian’s doorstep an affordable means of information and communication. In the year 2005 the company witnessed the split between Mukesh and Anil Ambani. The Ambani brothers reached a settlement to split between themselves, assets of India's largest private sector conglomerate, with over Rs 97,000 crore (Rs 970 billion) in revenues, founded by their late father Dhirubhai. The core business has been given to Mukesh, while Anil has got the more diversified part of the business.

The Split

`

1. 2. 3.

Reliance Infocomm. Reliance Energy. Reliance Capital.

1. Reliance Industries. 2. IPCL.

Diversification Mutual funds. sciences. Retail.

Logistics. Clinical services. Life

The group flagship, is the second largest company by market capitalisation on the Bombay Stock Exchange after ONGC, having an m-cap of Rs 83,729.05 crore (Rs 837.290 billion).The company, with net profits of Rs 7,572 crore (Rs 75.72 billion) for the year ended March 31, 2005, operates the world's third largest refinery in a single location, in Gujarat, with a capacity of 660,000 barrels per day. RIL, in which foreign funds holding is 21.55 per cent, is expanding its petrochemicals capacity to over 14 million tonnes per annum (mtpa) from 12 mtpa in the next few years to become the world's largest producer of polyester yarn and fibre. It has struck gas in the Krishna Godavari basin and has in place reserves of an estimated 14 trillion cubic feet. Indian Petrochemicals Company Ltd (IPCL): With net profits of Rs 786 crore (Rs 7.86 billion) in FY 05, IPCL is India's second-largest petrochemicals company, operating a naphtha-based petrochemicals complex and two gas-based complexes. Reliance's Naroda Textile Complex, one of India's largest and modern textile complexes, produces about 25 million metres of fabric both for domestic and international markets. It is the only textile complex in India to offer the maximum marketed range of product categories. Reliance textile products are sold under the brand names of Only Vimal, Harmony, Reance, RueRel and V2 (pre-cut, pre-packed products). Retail, Reliance is gearing up to revolutionize the retailing industry in India. Towards this end, they are aggressively working on introducing a pan-India network of retail outlets in multiple formats. A world class shopping environment, state of art technology, a seamless supply chain infrastructure, a host of unique value-added services and above all, unmatched customer experience, is what this initiative is all about. Reliance Logistics Limited, a part of the Reliance Group of Companies, is a "One Stop Logistics Shop" for customers looking at outsourcing their logistics needs to suit their specific requirements. They are the leaders in introducing new concepts of Integrated Logistics in India offering a wide range of services Reliance life sciences, is a research driven organization participating in domains of medical plant and industrial biotechnology. Reliance Clinical Research Services (RCRS), is a business initiative of the Reliance Group of Industries. It caters to pre-clinical and clinical development programs of the pharmaceutical, biotechnology and medical device industries at a global level.

Reliance Energy Ltd (REL): is India’s largest integrated private sector power utility company. The company is into generation, transmission, distribution and trading of power. REL which had a net profit of Rs 520.29 crore (Rs 5.202 billion) in fiscal 2005 is India's largest integrated private sector company with an installed capacity of 941 MW.The company plans to commission a 3,740 MW power plant in Uttar Pradesh at Dadri. The plant is said to be the world's largest gas-based plant. It will get its gas supply from RIL. Reliance Energy has drawn up further plans to invest Rs 180 crore (Rs 1.80 billion) in transmission. Reliance communications: The company is the country's largest mobile phone service provider having more than 11.50 million subscribers as in June 2005.It acquired undersea cable company, Flag Telecom, in

2004 and prior to the split, RIL held 45 per cent in Infocomm. The company is currently unlisted while the settlement has raised speculation that the company may go in for an IPO. Reliance Capital: Reliance Capital is one of India’s leading and fastest growing private sector financial services companies, and ranks among the top 3 private sector financial services and banking companies, in terms of net worth. With net profit of Rs 105.81 crore (Rs 1.058 billion) in fiscal 2005, Reliance Capital is engaged in asset financing and also operates a mutual fund. Reliance mutual fund, aims at maximizing the wealth making potential of the investments.