Muebles
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Muebles: The Home Building Store Presented By Students Of Ravenshaw Management Centre Ravenshaw University Cuttack
Indian Retail Industry • Has largest retail density in world • Contributes 10%-11% to GDP • Home building market highly fragmented • Home & Building Store was broadly divided into two categories – Building Materials Segment – Soft Furnishing Segment
• Competition very high due to entry of foreign players
Muebles • Mission – To reduce the trauma of home building
• A home building & Improvement Store • Part of Casa Mobalje Group • Strategically located at Ahmedabad • Communicaton mix in both English & Gujrati languange.
The Store • Completely Customer Centric (all segments) • Provided CAD/CAM assist to choose better designs • Provided differentiated branded products • Had ample safety stock to meet the demand • Concept of Shop-in-Shop
Changing Customer Profile • Mr. Muebles of Yesteryear – Homebuilder – Renovator – Apartment Owner – Professionals
• Today’s Mr.Muebles – Young & Educated professional – High Income level – Maintained a status in the society
Concern • Repositioning Strategy • Change in merchandise & delivery mechanism • Entry of international competitor like IKEA
Indian Retail Industry • Has largest retail density in world • Contributes 10%-11% to GDP • Home building market highly fragmented • Home & Building Store was broadly divided into two categories – Building Materials Segment – Soft Furnishing Segment
• Competition very high due to entry of foreign players
Muebles • Mission – To reduce the trauma of home building
• A home building & Improvement Store • Part of Casa Mobalje Group • Strategically located at Ahmedabad • Communicaton mix in both English & Gujrati languange.
The Store • Completely Customer Centric (all segments) • Provided CAD/CAM assist to choose better designs • Provided differentiated branded products • Had ample safety stock to meet the demand • Concept of Shop-in-Shop
Changing Customer Profile • Mr. Muebles of Yesteryear – Homebuilder – Renovator – Apartment Owner – Professionals
• Today’s Mr.Muebles – Young & Educated professional – High Income level – Maintained a status in the society
Concern • Repositioning Strategy • Change in merchandise & delivery mechanism • Entry of international competitor like IKEA
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