Mrs. Kirti Dutta: Abhishek Singla Devvarat Yadav Deepika Srimal Shreya Tyagi Harpreet

PRESENTED TO: PRESENTED BY:

Mrs. Kirti Dutta Abhishek Singla Yadav Srimal

Devvarat Deepika Shreya Tyagi Harpreet

TABLE OF CONTENT  INTRODUCTION & RESEARCH      

OBJECTIVE COMPANY PROFILE DATA ANALYSIS & INTERPRETATIONS CONCLUSION & FINDINGS RECOMMENDATIONS LIMITATIONS BIBLIOGRAPHY

INTRODUCTION & RESEARCH OBJECTIVE  We have done our research on consumer

perception and response to brown goods like TV.  The objective of this thesis is to explore consumer receptivity, perception and behavioral response to brown goods like TV.  With the use of a structured questionnaire conducted with 50 respondents and in-depth interviews conducted with consumers, we analyzed their response and perception with regards to five different platforms on which people buy TV set.  Namely 1) Size, 2) Price, 3) Company, 4) Money and 5) Influencal factors.

INTRODUCTION & RESEARCH OBJECTIVE With this study, we hope to provide new insights on perception of brown goods like TV as a marketing tool from a consumer standpoint and serve as a first step for future research on how consumer perception can successfully reach out, connect with and influence consumers.  The following are the areas which are covered in the research process:  Market potential of TV set  Market share of TV company Customer perception for TV set 

COMPANY PROFILE SONY   

One of the most recognized brand names in the world today. Sony Corporation, Japan, established its India operations in November 1994. With brands names -BRAVIA, Xplod, Sony hi-fi, Handycam, Cyber-shot‚ WEGA,VAIO,Walkman, PlayStation,

LG

LG Electronics Korean Consumer Electronics &

Home Appliance Manufacturer Have started mobile appliance business since 1996. Formerly known as LG Information & Communication Co. (LGIC), which form Gold Star Telecommunication Company successor.

SAMSUNG

The Samsung Group (Korean) is a multinational

conglomerate Headquarter in Samsung Town, Seoul, South Korea. It is the world's largest conglomerate with an

DATA ANALYSIS & INTERPRETATIONS The bar chart shows the people preferences in two categories one is earning and other is non earning. The survey shows that non earning people most prefer technical superiority(24%) when it comes to buying a new TV set but earning people most prefer Brand name(20%).Also the least preferred choice is availability with of overall %

In respect to total population we can see that with 42% being highest in case of technology. Brand name came second with 30% share. With 26% price is the third preference. With 2% availability comes last.

Sony is the leader among both earning and non earning categories with 34% and 28% share respectively. In non earning category LG comes second with 12%, in earning category with 14% Samsung comes second. Samsung share in no earning category is lowest with 2%. LG share with earning category is 6%.As far as others category concerned 6% comes in

Sony is the leader in overall preferred market share with 62% share. Second comes LG with 18%,third is Samsung with 16% and .last is others with6%.

We can see among the most preferred size is 33-42 inches with 32% of people choosing it and with 30% 43-52 inch size is the second most preferred and with 20% and 18% ,above 52inch and 20-30 inch takes the third and fourth place

In earning category the most preferred size for television is 43-52 inches. For 3342 inches size the ratio for earning and non earning are same. There was an anomaly in the data collected for 52 inches size and above coz the number for non earning persons was higher than earning.

With 38% of share Sony is first. LG came second with 30% SAMSUNG has 14% share and it is last in term of market share. Others category comes on third place with 16% share.

The most preferred choice when it comes to spending money is RS.40,000-60,000 with 36% market share just below it is RS.20,000-RS.40,000 with 34% share, 60,000-80,000 has 10% share an it is last on list. Third place is occupied by 80,000 and above with 20%

When it comes to earning category the most pre choice is 20,000-40,000 range with 26%.Second is RS.40,000-60,000 range with 20% with 80,000 a acquiring 8% comes third and 60,000-80,000 is 2%. In non earning category the most preferred choi 40,000-60,000 range with 16% Second is 80,000 and above with 12% people ch The least favored is 20,000-40,000 range and 60,000-80,000 both with 8% of people choosing

We can clearly see that LCD is the most favored by both earning and non earning with 24% and 22% respectively. In earning category second came the plasma TV set with 16% LED came third with 12% Box type TV set is least favored with only 4% of earning people choosing it .In non earning category LED(14%)comes second while plasma(8%) comes third,here also Box type is least favored with only 2% people choosing it.

CONCLUSION & FINDINGS  After all the research, field work, data collection,

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the conclusions are founded which are the major findings of the research conducted on the various TV are set, its customers, market share. Sony is a big brand name in Delhi Sony is very much recognized by both earning and non-earning people. Earning people are more price sensitive than nonearning. People are almost equally divided when comes to their decision of buying TV set is pre decided or not. Most acceptable range for spending on TV set is Rs.40000-600000.

CONCLUSION & FINDINGS  People listen to their family

members the most when deciding which TV set to buy.  The most preferred size for TV set is 33-42 inches.  LCD type of TV set has huge lead over other various types .  Technical specification of TV set is more preferred over brand name.

RECOMMENDATIONS  The research highlights certain important

characterstics of Sony TV set as a big favorite over others it show their products are of high quality and they fulfill customer expectation.  They should present their products as family oriented and should boast its technical superiority over others.  The products of Sony are a bit pricey so, they must reduce the cost of their products; this would also increase their market share.  Companies planning to launch a new TV set should go for LCD production but new types like LED are also very popular in young generation.

LIMITATIONS  The respondents were either from    

student or from working category Survey is limited to fewer people. Lack of diversification in background of respondents.. The time of the training period was very short. During the research the major problem which is faced was with respondents having more than one TV set bought at same time.

BIBLIOGRAPHY www.google.com www.sony.co.in www.wikipedia.com n.samsung.com/index.jsp www.lgindia.co.in E-ZONE MARKETING MANAGEMENT BY PHILIP KOTLER  TOI SUNDAY TIMES  NDTV LIFE       

Company Name