Movies Masti Magic

MOVIES MASTI MAGIC

Deepti Pratik Munmun

Presentation By: PGP/SS/07-09/B Abhinaya Dinesh Susann

" Movies First "

HISTORY (Once Upon a Time ………………) March 1974, PEPL Started with single screen cinema hall. 1990, A set back to businesses of Cinema Halls. Renovation of Priya Theatre (PEPL) at a cost of Rs. 4 Million. April 1995, PEPL Joint Venture with Village Roadshow Ltd. (VRL), forming PVRL (Priya Village Roadshow Ltd.) Inscription of PVR ‘Movies First‘ Logo.

PROGRESS

(As the Time moves……………….) June 1997, PVR Anupam – India’s First Multiplex. 2003 – 04, Grand Opening of 7 Screen Multiplex. Largest Multiplex with 11 Screens in Bangalore – 2006. Launch of PVR Cinemas, Hyderabad – 2006. 13 Cities, 82 Screens – The Growing Chain Nation wide. Joint Venture with “K Sera Sera & Factory” – The first of its kind.

LUXURY & TECHNOLOGY (Sit back, Relax & Enjoy)

The Magic of 3 way Surround Sound - Real Life Sound Effects.

Xenon Technology - The way for State of Art Projection Unobstructed Viewing - Hurdle Less Viewing Convenience to Comfort, Generous Legroom to Flexibility - All in one Seat.

AWARDS AND RECOGNITIONS (The Desire Never Ends)

Highest Box Office Collections in INDIA for 5 Consecutive Yrs. “The Theatre World Newsmaker of the Year” Award for 2003. “Retailer of the Year”- 2005 “Franchise Award” - 2005

MARKETING The

Style

Indian Cinema Viewing Redefined Exceptionally

Shoppers to Movie Watchers Attracting the Crowd with Enticing Movie Posters & Banners

…………..Food Joints, Games, Shopping All this & More to please its Target Audience.

STRATEGIES (To be a Leader)

First to Introduce the Concept of Multiplexes in INDIA – First Movers Advantage

Joint Venture with Foreign Company for its Multiplex Business – Technological Benefit

Efficient Implication of Online & Mobile based Booking – Reengineering Approach

First ever acceptance of Credit Cards for Movie Tickets – Moving with Era

Only Loyalty Program for Movie Buffs – Retaining Customers

Monthly Magazines for Latest Movie Updates - Bridging the Comm. Gap

FUTURE EXPANSIONS (A Step Ahead)

Location

City

No. of Screens

Seating Capacity

Expected

Flamez Mall Ludhiana

4

1000

2007

Select city Mall Ampa Mall

Delhi

6

1269

2007

Chennai

7

1600

2007

Phoenix Mumbai Malls Oberoi Mall Mumbai

7

2050

2007

8

2200

2007

Shivaji Park Delhi Silver Arc Ludhiana

6 3

1500 1000

2007 2008

COMPETITION (The Motivating Factor)

V

Entry of New

Players since 2001 Major Competitors

INOX

28 Screens

ADLABS

24 Screens

FAME

17 Screens

FUN CINEMA

17 Screens

NATIONAL MARKET SHARE (MULTIPLEX) 22% 35%

14% 9%

9%

11%

PREFERENCE

PVR 25

PRASADS 25

SEATING

32

18

TICKETS

27

23

PARKING

24

26

REFRESHMENTS 18

32

AMBIENCE

20

30

vTotal No. of Votes = 50 (IIPM/PGP/SS/07-09/ B & C)

LOCAL MARKET SHARE 8%

85%

OTHERS

7%

PVR

PRASADS

ANALYSIS (Power Within)

STRENGHTS Film Distribution First Mover Advantage Largest Multiplex Operator in India

WEAKNESSES Increasing Competition Lack of Customer Feedback for further Improvement of Services

OPPORTUNITIES Growing Business Film Distribution Franchising

THREATS Distributors Govt. Regulations

FEEDBACK

THANK YOU