Morgan Witt - Resume

Morgan Witt 2132 Fenton Parkway #311 San Diego, California 92108 619 708 6034 / [email protected] Career Summary Dynamic marketing/communications professional with nearly a decade of experience in developing strategic online marketing campaigns to build customer brands, drive customer acquisition and sales. Expertise in, and passionate about online marketing, social media, building brands, email marketing, word-of-mouth, and public relations. Excellent communication skills (written and oral) with the ability to lead cross-functional teams, effectively manage multiple priorities, and deliver results that exceed expectations. Creative/strategic thinker who looks at “the big picture” with a gift for problem solving. Highly entrepreneurial and customer focused. Professional Experience Founder/Principal NOVOLOGIQ, LLC - Strategic Marketing and Communications (Privately Held; 1-10 employees, Consulting Services) San Diego, CA - 2008 to Present • • •

Strategic marketing consulting services for Agencies, B2B, B2C, and Non-Profit organizations Translate client business objectives into strategic online marketing programs Range of services include strategic planning, message development, email marketing, copywriting, social media marketing, public relations, branding, blogging, and marketing integration training.

Founder/Editor in Chief STRICTLYSOCIAL.COM (Privately Held; 1-10 employees, Music and Advertising industry) San Diego, CA - 2006 to Present • • • • • • •

Own all online marketing, new media strategy (social networks, blogging, viral seeding, SEO, etc.) Lead evangelist and relationship manager, managing the day-to-day content implementation, artist, record label, and industry relations. Manage brand presence on MySpace, Facebook, YouTube, and similar sites to drive traffic. Manage interplay between online/social media and traditional media in promoting brand and website Manage all social media tools, including social bookmarking, tagging, and blog publishing Developed design, applications, navigation, and Web 2.0 aspects of website Daily management of user-generated content, Web video and viral marketing

Director, Marketing Strategy JuiceMetrIQs™, a Juice Media Worldwide, LLC. Company (Privately Held; 11-50 employees; Marketing and Advertising industry) San Diego, CA – 2007 to 2008 • •

Reported directly to CEO Worked directly with the Executive Team to develop, manage, measure, refine, and report on marketing strategy, quarterly plans, budget, and individual campaigns across multiple channels (online, direct mail,

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events, PR) and multiple audiences (consumers, media partners, investors, brands, and press). Developed marketing budgets and managed P&L Developed corporate marketing collateral including corporate website, brochures and direct mail materials, tradeshow handouts, display ads, comprehensive press kit, investor material, sales tools, email campaigns, etc. Identified key publications and influence groups and communicated company positioning and product functionality to them. Planned and executed integrated, cross-channel marketing campaigns Wrote press releases and pitches; managed and contributed to corporate blog, including trackbacks, comments, and identification of trends/influencers for proactive outreach; collaborated with external PR agency to maximize effectiveness of outreach and secure coverage in national, local, and industry-specific publications. Identified and prioritized areas for lead generation, such as press reviews, search engine rankings, SEO, PPC, text link, banners, webinars, podcasts, conference speaking engagements, email campaigns, newsletters, blogs, tradeshows, or user group conferences Managed tradeshows and company events Provided valuable insight and direction to product group in developing the product roadmap Researched competitive pricing, features and messaging and regularly update our sales, marketing and product management teams on this information Developed content, flash demos, white papers and other content for website to assist customers understanding and evaluating products and services

Sr. Account Development Manager/Sr. Manager of Deliverability and ISP Relations Blue Hornet, Inc., a Digital River Company (Public Company; 1001-5000 employees; DRIV; Online Media industry) San Diego, CA - 2004 to 2007 • •

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Reported directly to Global Vice President Developed and implemented integrated online marketing programs and strategies for enterprise brands such as Forbes Newsletters, Citysearch.com, Symantec, Match.com, Computer Associates, MGM, and KSL Resorts. Produced and managed online marketing and e-commerce programs from design to distribution. Successfully managed $2-3MM in recurring revenue year over year. Managed multiple projects/programs from implementation to completion. Marketing strategy consulting, testing, and training with focus on email marketing, web analytics, mobile marketing, and e-commerce. Managed partner relationships and 3rd party online marketing technology vendors. Developed SureSend email marketing deliverability management services and technology platform (brand, marketing, pricing, technology) that added $20-30K per month in new revenue to the company.

Operations Manager Capital One Auto Finance (formerly Peoplefirst.com) (Public Company; 5001-10,000 employees; COF; Financial Services industry) San Diego, CA – 2000 to 2003 • • • • • • •

Reported directly to Director of Loan Operations. Managed and developed 20-30 direct reports from Customer Service and Underwriting departments. Established, motivated, and mobilized cross-functional teams to accomplish tasks on-time and on budget. Developed and maintained I.B.S. (Information Based Strategy) for Loan Operations business unit. Developed relationship between Loan Operations and Marketing & Analysis departments to drive application volume, fund rates, cash out rates, customer satisfaction scores, and continuous process improvement. Coordinated and managed new marketing, pricing, and testing programs. Consulted as subject matter expert for various marketing projects/programs related to Loan Operations

Education

Executive Masters of Business Administration Concentration: Electronic Business and Organizational Behavior National University 2007 Bachelors of Business Administration Concentration: Marketing National University 2004