Moncler Jackets Production
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- Pages: 30
August 2nd 2006
WHAT IS SPECIAL IN MONCLER
August 2nd 2006
DUVET Duvet means down in French and comes primarily from aquatic birds raised in the south of Brittany and Perigord. Here the climate and land, with its wealth
of
rivers
and
lakes,
stimulate the production of down by animals, allowing producers to certify the origin of the birds and follow the proper techniques for removing the down. August 2nd 2006
Before being utilized, the down goes through a rigorous processing that guarantees cleanliness and hygiene. This includes the phases of sorting, dusting, washing (one raw kilo requires 700 to 800 liters of water), disinfecting, rinsing, centrifuging and drying (in an oven heated to over 100°C)
August 2nd 2006
Down is composed of two elements. The first includes tufts and barbules: parts of the plumage taken from the breast and below the wings of the birds. The second is plumules, similar to feathers but much smaller and softer. The composition percentage of the different elements is defined by regulation AFNOR G 32003, which classifies down as 4/3/2/1 tufts. Moncler uses duvet neuf, that is down with four tufts which is the best quality on the market. The composition percentage in fact determines its puffiness and thermal insulation, guaranteeing the garment 85% of their insulating power and a unique lightness
August 2nd 2006
Over fifty years of experience in handling down has allowed Moncler to establish specific filling coefficient for garment with a mathematically precise ration between the square centimetres of surface area of the garment and the down contained in it, according to the characteristics of the fabric and different stylistic needs.
August 2nd 2006
Model: BAZILLE
POIDS DUVET
SIZE DESCRIPTION
00
0
1
2
3
4
5
6
7
BACK
50
53
60
62
65
68
70
75
79
25
26
29
30
32
33
34
37
38
31
34
37
38
40
42
43
46
48
X2 HOOD SIDE
8
8
9
9
9
9
9
9
9
HOOD MIDDLE
5
5
5
5
5
5
5
5
5
COLLAR
12
12
13
13
13
13
13
14
14
193
206
228
234 245 254 260 278 288
X2 FRONT X2 SLEEVE
TOTAL DUVET August 2nd 2006
HISTORY
Moncler gets its name from MONestier de CLERmont, a resort located a few kilometres from Grenoble. Right there in April 1952 Renè Ramillon and Andrè Vincent set up Moncler S.A.
August 2nd 2006
During the first years the brand focused on the production of sleeping bags and camping tents, known as “Les Ramy”, symbol of a new developing phenomenon – vacations.
August 2nd 2006
August 2nd 2006
Ramillon and Vincent decided to profit from the great experience of
Lionel Terray, a world-famous climber
who contributed to the creation of some technical jackets named after him.
August 2nd 2006
In 1954 Moncler supplied equipment to the expedition to the Karakorum and in 1955 to the expedition that conquered the Makalù. (m. 8470). In 1964 the brand became the official supplier for the Alaska expedition organized by Terray.
August 2nd 2006
1954 Karakorum
August 2nd 2006
Lionel Terray August 2nd 2006
August 2nd 2006
August 2nd 2006
In 1968 MONCLER became the official supplier of the French national alpine skiing team which participated in the Winter
Olympics
held
in
Grenoble. For
this
Moncler
special was
occasion
given
the
possibility to use the “coq”, symbol of France, that only few French companies are allowed to use. August 2nd 2006
August 2nd 2006
In the ’70s skiing became more popular, bringing the success of the brand also in foreign markets. However in these years, the strategy of the positioning placed Moncler products only in the traditional area of technical sportswear.
August 2nd 2006
August 2nd 2006
August 2nd 2006
In the early 80’s this mountain garment caught the attention of the journalists of ‘Elle’ who understood the desire for a sporty jacket with fashion details. In 1988 the entire editorial staff of ‘Madame Figaro’ posed in Moncler down jackets for their Christmas greetings.
August 2nd 2006
In 1980 Moncler met the designer Chantal Thomas, with whom it began a collaboration that lasted until 1989 and radically changed its appearance. In this way Moncler became a fashion brand, without loosing the sporty aim of its root.
August 2nd 2006
August 2nd 2006
In the early ’90s Moncler company was acquired by Industries and made it a brand synonymous of elegance, sporty and modernity, bringing it to a great success on the international market
August 2nd 2006
NEW ADVERTISING CAMPAIGN AW 2007-08
August 2nd 2006
August 2nd 2006
August 2nd 2006
August 2nd 2006
August 2nd 2006
WHAT IS SPECIAL IN MONCLER
August 2nd 2006
DUVET Duvet means down in French and comes primarily from aquatic birds raised in the south of Brittany and Perigord. Here the climate and land, with its wealth
of
rivers
and
lakes,
stimulate the production of down by animals, allowing producers to certify the origin of the birds and follow the proper techniques for removing the down. August 2nd 2006
Before being utilized, the down goes through a rigorous processing that guarantees cleanliness and hygiene. This includes the phases of sorting, dusting, washing (one raw kilo requires 700 to 800 liters of water), disinfecting, rinsing, centrifuging and drying (in an oven heated to over 100°C)
August 2nd 2006
Down is composed of two elements. The first includes tufts and barbules: parts of the plumage taken from the breast and below the wings of the birds. The second is plumules, similar to feathers but much smaller and softer. The composition percentage of the different elements is defined by regulation AFNOR G 32003, which classifies down as 4/3/2/1 tufts. Moncler uses duvet neuf, that is down with four tufts which is the best quality on the market. The composition percentage in fact determines its puffiness and thermal insulation, guaranteeing the garment 85% of their insulating power and a unique lightness
August 2nd 2006
Over fifty years of experience in handling down has allowed Moncler to establish specific filling coefficient for garment with a mathematically precise ration between the square centimetres of surface area of the garment and the down contained in it, according to the characteristics of the fabric and different stylistic needs.
August 2nd 2006
Model: BAZILLE
POIDS DUVET
SIZE DESCRIPTION
00
0
1
2
3
4
5
6
7
BACK
50
53
60
62
65
68
70
75
79
25
26
29
30
32
33
34
37
38
31
34
37
38
40
42
43
46
48
X2 HOOD SIDE
8
8
9
9
9
9
9
9
9
HOOD MIDDLE
5
5
5
5
5
5
5
5
5
COLLAR
12
12
13
13
13
13
13
14
14
193
206
228
234 245 254 260 278 288
X2 FRONT X2 SLEEVE
TOTAL DUVET August 2nd 2006
HISTORY
Moncler gets its name from MONestier de CLERmont, a resort located a few kilometres from Grenoble. Right there in April 1952 Renè Ramillon and Andrè Vincent set up Moncler S.A.
August 2nd 2006
During the first years the brand focused on the production of sleeping bags and camping tents, known as “Les Ramy”, symbol of a new developing phenomenon – vacations.
August 2nd 2006
August 2nd 2006
Ramillon and Vincent decided to profit from the great experience of
Lionel Terray, a world-famous climber
who contributed to the creation of some technical jackets named after him.
August 2nd 2006
In 1954 Moncler supplied equipment to the expedition to the Karakorum and in 1955 to the expedition that conquered the Makalù. (m. 8470). In 1964 the brand became the official supplier for the Alaska expedition organized by Terray.
August 2nd 2006
1954 Karakorum
August 2nd 2006
Lionel Terray August 2nd 2006
August 2nd 2006
August 2nd 2006
In 1968 MONCLER became the official supplier of the French national alpine skiing team which participated in the Winter
Olympics
held
in
Grenoble. For
this
Moncler
special was
occasion
given
the
possibility to use the “coq”, symbol of France, that only few French companies are allowed to use. August 2nd 2006
August 2nd 2006
In the ’70s skiing became more popular, bringing the success of the brand also in foreign markets. However in these years, the strategy of the positioning placed Moncler products only in the traditional area of technical sportswear.
August 2nd 2006
August 2nd 2006
August 2nd 2006
In the early 80’s this mountain garment caught the attention of the journalists of ‘Elle’ who understood the desire for a sporty jacket with fashion details. In 1988 the entire editorial staff of ‘Madame Figaro’ posed in Moncler down jackets for their Christmas greetings.
August 2nd 2006
In 1980 Moncler met the designer Chantal Thomas, with whom it began a collaboration that lasted until 1989 and radically changed its appearance. In this way Moncler became a fashion brand, without loosing the sporty aim of its root.
August 2nd 2006
August 2nd 2006
In the early ’90s Moncler company was acquired by Industries and made it a brand synonymous of elegance, sporty and modernity, bringing it to a great success on the international market
August 2nd 2006
NEW ADVERTISING CAMPAIGN AW 2007-08
August 2nd 2006
August 2nd 2006
August 2nd 2006
August 2nd 2006
August 2nd 2006
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